Exam 11: Quantitative Understanding of Content: Content Analysis

Cloud storage sites offer web-based storage for web and other content.

Latent in content analysis means counting what is abstract.

Content analysis cannot be used in such areas as small group communication and intercultural communication.

A(n) ______ is software written to access web-based software such as social media platforms.

How does interaction analysis function to understand communication between members of a group?

What is the purpose of data reduction in content analysis?

Manifest in content analysis means counting what is abstract.

Outline a content analysis study you would do aimed at exploring the proportion of news to opinion in television newscasts.

Outline how you would do a content analysis study aimed at exploring political bias in a student newspaper.

Content analysis is a quantitative technique for describing the content of communications.

Outline how you would do a content analysis study aimed at describing the portrayal of minority groups in magazine advertising.

Filler words are high-frequency words such as pronouns and prepositions.

"How many violent acts occur on Game of Thrones?" is a question that content analysis can answer.

Stemming is the process of changing all variations of a word to its stem. For example, fish, fishing, and fisherman could all be stemmed to fish.

Intercoder reliability allows us to determine the degree to which content analysis coders are in agreement.

Which one of the following questions is content analysis unable to answer?

In content analysis shorthand, KWIC means ______.

Developing an analysis scheme means developing a classification system or categories into which each sampled unit can be placed.

Discuss the advantages and disadvantages of content analysis as a way of describing and understanding media content.

Data ______ is necessary to detect any patterns in the raw data and to make any such patterns comprehensible to readers.