Exam 11: Quantitative Understanding of Content: Content Analysis

Defining the unit of analysis to be analyzed is the last step in content analysis.

______ in content analysis can be problematic in terms of relating its findings to the external world.

Three traditional categories of group behavior are ______.

Which of the following is TRUE of content analysis?

Content analysis data can be analyzed statistically.

______ are high-frequency words such as pronouns and prepositions.

Disambiguation is the process of examining a word in its context and assigning it the most appropriate out of several possible meanings.

______ is the process of examining a word in its context and assigning it the most appropriate out of several possible meanings.

If individuals coding content disagree on their coding, we can be confident that the coding criteria are clear.

How does content analyzing texts differ from analyzing human behaviors?

Develop and explain a coding sheet you would use to analyze the use of persuasive appeals in consumer advertising for a product of your choice.

Describe and explain, with examples, the steps involved in a content analysis study.

Content analysis can be used for analyzing visual content.

Explain potential issues with using content-analysis software.

What are advantages of using content analysis software?

To establish a defensible content analysis coding scheme, there must be a system or category in which each unit can be placed.

Content analysis can be done using computer software.

Two ground rules for content analysis are that categories must overlap and all units can be coded twice.

______-oriented individuals focus on the group's work.

Content analysis can be applied to magazines and newspapers only.