Exam 5: Motivation and

A degree of arousal is called a drive.

________ performances are where the message itself is a form of entertainment.

There are a variety of need states or need forms described in the text.Characterize and discuss psychogenic needs,utilitarian needs,and hedonic needs.

Personal and social factors combine to create wants.

If a consumer were to pursue products and services that seemed to alleviate loneliness,such as playing team sports,going to a bar,and/or shopping in busy malls,the consumer would be expressing a need for ________.

Jake feels a hunger growing in his stomach.The more he feels the hunger,the more he wishes lunchtime would hurry and arrive.He is already planning what he will eat and how good it will taste.Which of the following processes most accurately identifies what Jake is feeling?

Sally always buys Coca-Cola out of habit,which is an example of ________.

List the primary needs displayed in Maslow's hierarchy of needs.Give an example of a product that fits each need form.

Products that command fierce loyalty,devotion and even worship by consumers are called ________.

Explain the term "affect."

When M&M's put consumers' names and faces on their candy,this is an example of ________.

Involvement can be seen as the motivation to process information about products or services that consumers believe will help solve a problem or achieve a goal.

Explain the theory of cognitive dissonance.Then create an example that illustrates the theory.Be sure that your example illustrates the phenomena that occur within the confines of the theory.

In its advertising,an automobile company emphasizes the fuel economy,safety rating,and resale value of its car.The company is trying to appeal to which of the following consumer needs?

Alicia loves chocolate.She maintains that it actually makes her feel better,especially when she is depressed or having a difficult time.Alicia's motivation to eat chocolate would be best explained with the expectancy theory.

Bill has a toothache,and he wants the tooth to stop hurting,but he has always been afraid to go to a dentist.What type of motivational conflict is Bill experiencing?

Tanya would really love to have a full-length mink coat; however,animal rights (and animal rights activists)have caused her to reconsider making such a purchase.This situation illustrates a(n)________.

A desired end state,that applies to many different cultures is called a core value.

________ suggests that expectations of achieving desirable outcomes-positive incentives-rather than being pushed from within motivate our behavior.

An individual with a high need for ________ would be most likely to place a premium on products and services that signify success.