Exam 9: Collecting Descriptive Primary Data

Explore all topics

Ferrari has segmented their market on the basis of income and lifestyle. Their target market has household income greater than $200,000 and enjoys spectator sports like NASCAR racing. These two segmentation variables are grouped under the broader classification(s) of

(Multiple Choice)

4.9/5

(39)

Question 41

A person's______________refer to the individual's anticipated or planned future behavior.

(Short Answer)

4.9/5

(40)

Question 42

Callaway Golf Company conducted a one-time survey of golfers and asked them about their attitudes, preferences and intentions regarding buying custom clubs. This is an example of a(n)

(Multiple Choice)

4.9/5

(32)

Question 43

Researchers typically use descriptive research for which of the following purposes?

(Multiple Choice)

4.9/5

(41)

Question 44

The ability of a data collection technique to provide many types of primary data is known as ____________________.

(Short Answer)

4.9/5

(38)

Question 45

Which type of primary data is concerned with anticipated or planned future behavior?

(Multiple Choice)

4.7/5

(33)

Question 46

The most important distinction between true panels and omnibus panels is

(Multiple Choice)

4.8/5

(33)

Question 47

The types of consumer panels in a longitudinal study are:

(Multiple Choice)

4.8/5

(31)

Question 48

Of the following situations, which would be the most appropriate for using a discontinuous/omnibus panel?

(Multiple Choice)

4.9/5

(37)

Question 49

Purchase intentions are most often used when studying the purchase of______________items.

(Short Answer)

4.8/5

(36)

Question 50

Which of the following is NOT one of the basic types of descriptive studies?

(Multiple Choice)

4.8/5

(40)

Question 51

______________ are probably the best format for collecting detailed demographic information.

(Short Answer)

4.9/5

(39)

Question 52

Showing 41 - 52 of 52

Ferrari has segmented their market on the basis of income and lifestyle. Their target market has household income greater than $200,000 and enjoys spectator sports like NASCAR racing. These two segmentation variables are grouped under the broader classification(s) of

A person's______________refer to the individual's anticipated or planned future behavior.

Callaway Golf Company conducted a one-time survey of golfers and asked them about their attitudes, preferences and intentions regarding buying custom clubs. This is an example of a(n)

Researchers typically use descriptive research for which of the following purposes?

The ability of a data collection technique to provide many types of primary data is known as ____________________.

Which type of primary data is concerned with anticipated or planned future behavior?

The most important distinction between true panels and omnibus panels is

The types of consumer panels in a longitudinal study are:

Of the following situations, which would be the most appropriate for using a discontinuous/omnibus panel?

Purchase intentions are most often used when studying the purchase of______________items.

Which of the following is NOT one of the basic types of descriptive studies?

______________ are probably the best format for collecting detailed demographic information.

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters