Question 1

The data system for a Decisions Support System (DSS) would hold data from:

Accepted Answer

A)  A standard source in a standard form. 
B)  A standard source in a variety of forms. 
C)  A variety of sources in a standard form. 
D)  A variety of sources in a variety of forms. 
E)  None of the above. 
A)  A standard source in a standard form. 
B)  A standard source in a variety of forms. 
C)  A variety of sources in a standard form. 
D)  A variety of sources in a variety of forms. 
E)  None of the above.

Question 2

Which executive is typically in charge of information to ensure that it is used in support of strategic thinking?

Accepted Answer

A)  CEO 
B)  COO 
C)  CFO 
D)  CIO 
E)  CMO 
A)  CEO 
B)  COO 
C)  CFO 
D)  CIO 
E)  CMO

Question 3

Putting systems in place that provide marketing research data on an ongoing basis is called:

Accepted Answer

A)  The project approach. 
B)  The systems approach. 
C)  The automated approach. 
D)  The repetitive approach. 
E)  The scientific approach. 
A)  The project approach. 
B)  The systems approach. 
C)  The automated approach. 
D)  The repetitive approach. 
E)  The scientific approach.

Question 4

Research that has been collected in such a way that the results will support a particular position is often referred to as research.

Accepted Answer

A)  Sponsored 
B)  Biased 
C)  Advocacy 
D)  Persuasive 
E)  Supporting 
A)  Sponsored 
B)  Biased 
C)  Advocacy 
D)  Persuasive 
E)  Supporting

Question 5

The component of a Decision Support System that allows users to manipulate the data and conduct analysis is known as the:

Accepted Answer

A)  Data system. 
B)  Model system. 
C)  Dialog system. 
D)  Information system. 
E)  Research system. 
A)  Data system. 
B)  Model system. 
C)  Dialog system. 
D)  Information system. 
E)  Research system.

Question 6

With secondary data, who incurs the expense of collecting it?

Accepted Answer

A)  The user of the secondary data 
B)  The government 
C)  No one - secondary data by definition is always free. 
D)  Taxpayers. 
E)  The original compiler of the information. 
A)  The user of the secondary data 
B)  The government 
C)  No one - secondary data by definition is always free. 
D)  Taxpayers. 
E)  The original compiler of the information.

Question 7

When using secondary data, the task of assessing accuracy is more difficult.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following are ways to judge the accuracy of secondary data?

Accepted Answer

A)  Consider the source of the data 
B)  Look at the sponsor of the research that yielded the secondary data 
C)  Look for evidence that the research was done properly 
D)  All of the above are correct 
E)  Only B and C are correct. 
A)  Consider the source of the data 
B)  Look at the sponsor of the research that yielded the secondary data 
C)  Look for evidence that the research was done properly 
D)  All of the above are correct 
E)  Only B and C are correct.

Question 9

Secondary data can exist:

Accepted Answer

A)  Inside the organization only. 
B)  Outside the organization only. 
C)  Inside or outside the organization. 
D)  From government agencies only, such as the Census Bureau. 
E)  None of the above are correct. 
A)  Inside the organization only. 
B)  Outside the organization only. 
C)  Inside or outside the organization. 
D)  From government agencies only, such as the Census Bureau. 
E)  None of the above are correct.

Question 10

Data should only be added to a Decision Support System (DSS) database if they:

Accepted Answer

A)  Do not violate privacy protection. 
B)  Are relevant marketing data. 
C)  Can be put into a truly accessible form. 
D)  All of the above are reasons to add data to a DSS database. 
E)  Only B and C are reasons to add data to a DSS database. 
A)  Do not violate privacy protection. 
B)  Are relevant marketing data. 
C)  Can be put into a truly accessible form. 
D)  All of the above are reasons to add data to a DSS database. 
E)  Only B and C are reasons to add data to a DSS database.

Question 11

While reviewing the customer database, the manager of Arthur's Auto Center has a preconceived idea of how the database works and is able to see the interesting and worthwhile applications of the data. Such an idea is called a(n):

Accepted Answer

A)  Hypothesis 
B)  Model 
C)  Manipulation 
D)  Procedure 
E)  System 
A)  Hypothesis 
B)  Model 
C)  Manipulation 
D)  Procedure 
E)  System

Question 12

Which of the following is a general rule of marketing research data sources?

Accepted Answer

A)  Secondary data should only be used when it is impossible to collect primary data. 
B)  Primary data should always be collected. 
C)  Look for secondary prior to collecting primary data. 
D)  Primary AND secondary data should always be used. 
E)  None of these statements are true. 
A)  Secondary data should only be used when it is impossible to collect primary data. 
B)  Primary data should always be collected. 
C)  Look for secondary prior to collecting primary data. 
D)  Primary AND secondary data should always be used. 
E)  None of these statements are true.

Question 13

A big disadvantage of the Systems approach is:

Accepted Answer

A)  It takes managers a long time to get data. 
B)  Managers are limited to the information that is available in the database. 
C)  The databases lack historical information. 
D)  Collection of data is a manual, time-consuming process. 
E)  All of the above are true. 
A)  It takes managers a long time to get data. 
B)  Managers are limited to the information that is available in the database. 
C)  The databases lack historical information. 
D)  Collection of data is a manual, time-consuming process. 
E)  All of the above are true.

Question 14

A concern about the expanding number of commercial databases and corporate information systems is the issue of:

Accepted Answer

A)  Privacy 
B)  Accuracy 
C)  Cost 
D)  Access 
E)  Compatibility 
A)  Privacy 
B)  Accuracy 
C)  Cost 
D)  Access 
E)  Compatibility

Question 15

Primary data make up most of the data included in the systems approach to marketing research.

Accepted Answer

A) True 
 B)False

Question 16

A big advantage of the systems approach over the project approach is current information needed for normal operations is available when managers need it.

Accepted Answer

A) True 
 B)False

The data system for a Decisions Support System (DSS) would hold data from:

Which executive is typically in charge of information to ensure that it is used in support of strategic thinking?

Putting systems in place that provide marketing research data on an ongoing basis is called:

Research that has been collected in such a way that the results will support a particular position is often referred to as research.

The component of a Decision Support System that allows users to manipulate the data and conduct analysis is known as the:

With secondary data, who incurs the expense of collecting it?

When using secondary data, the task of assessing accuracy is more difficult.

Which of the following are ways to judge the accuracy of secondary data?

Secondary data can exist:

Data should only be added to a Decision Support System (DSS) database if they:

While reviewing the customer database, the manager of Arthur's Auto Center has a preconceived idea of how the database works and is able to see the interesting and worthwhile applications of the data. Such an idea is called a(n):

Which of the following is a general rule of marketing research data sources?

A big disadvantage of the Systems approach is:

A concern about the expanding number of commercial databases and corporate information systems is the issue of:

Primary data make up most of the data included in the systems approach to marketing research.

A big advantage of the systems approach over the project approach is current information needed for normal operations is available when managers need it.

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 5: Decision Support Systems

The data system for a Decisions Support System (DSS) would hold data from:

Which executive is typically in charge of information to ensure that it is used in support of strategic thinking?

Putting systems in place that provide marketing research data on an ongoing basis is called:

Research that has been collected in such a way that the results will support a particular position is often referred to as research.

The component of a Decision Support System that allows users to manipulate the data and conduct analysis is known as the:

With secondary data, who incurs the expense of collecting it?

When using secondary data, the task of assessing accuracy is more difficult.

Which of the following are ways to judge the accuracy of secondary data?

Secondary data can exist:

Data should only be added to a Decision Support System (DSS) database if they:

While reviewing the customer database, the manager of Arthur's Auto Center has a preconceived idea of how the database works and is able to see the interesting and worthwhile applications of the data. Such an idea is called a(n):

Which of the following is a general rule of marketing research data sources?

A big disadvantage of the Systems approach is:

A concern about the expanding number of commercial databases and corporate information systems is the issue of:

Primary data make up most of the data included in the systems approach to marketing research.

A big advantage of the systems approach over the project approach is current information needed for normal operations is available when managers need it.

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters