Question 1

Looking for evidence that the research was done properly is a way to gauge the accuracy of secondary data.

Accepted Answer

A) True 
 B)False

Question 2

The most significant advantages of______________data is the time and money they can save.

Accepted Answer

The answer of The most significant advantages of______________data is the...

Question 3

The challenge of having a Marketing Information System (MIS) be effective is:

Accepted Answer

A)  To train managers on its use. 
B)  To justify the cost of the system. 
C)  To protect the data in the system from hackers. 
D)  To get accurate reports from the system. 
E)  To identify in advance the data that managers will need to ensure it gets in to the system. 
A)  To train managers on its use. 
B)  To justify the cost of the system. 
C)  To protect the data in the system from hackers. 
D)  To get accurate reports from the system. 
E)  To identify in advance the data that managers will need to ensure it gets in to the system.

Question 4

Which of the following statements are TRUE about the problems that commonly arise with secondary data?

Accepted Answer

A)  They are never available when you need it. 
B)  They do not completely fit the problem. 
C)  They are too expensive to collect. 
D)  They are not totally accurate. 
E)  Both B and D. 
A)  They are never available when you need it. 
B)  They do not completely fit the problem. 
C)  They are too expensive to collect. 
D)  They are not totally accurate. 
E)  Both B and D.

Question 5

Many firms have the position of CIO on their organization charts. The primary role of the person filling this position______________is to:

Accepted Answer

A)  Assist the Vice President of Marketing 
B)  Concentrate on the technical aspects of programming within the DSS. 
C)  Gather relevant data for the DSS data base. 
D)  Serve as the liaison between the marketing department and other departments such as finance, production and accounting 
E)  Run the company's information and computer systems like a business 
A)  Assist the Vice President of Marketing 
B)  Concentrate on the technical aspects of programming within the DSS. 
C)  Gather relevant data for the DSS data base. 
D)  Serve as the liaison between the marketing department and other departments such as finance, production and accounting 
E)  Run the company's information and computer systems like a business

Question 6

The element of a Decision Support System (DSS) that clearly separates it from a Marketing Information System (MIS) is its:

Accepted Answer

A)  Data system 
B)  Model system 
C)  Dialog system 
D)  Security system 
E)  Backup system 
A)  Data system 
B)  Model system 
C)  Dialog system 
D)  Security system 
E)  Backup system

Question 7

Which of the following is NOT an example of internal secondary data?

Accepted Answer

A)  Customer inquiries 
B)  Customer complaints 
C)  U.S. Department of Commerce reports 
D)  Sales invoices 
E)  Product registration card data 
A)  Customer inquiries 
B)  Customer complaints 
C)  U.S. Department of Commerce reports 
D)  Sales invoices 
E)  Product registration card data

Question 8

Which of the following is NOT one of the modules of a typical Decision Support System (DSS)?

Accepted Answer

A)  Customer information 
B)  General economic and demographic information 
C)  Employee information 
D)  Competitor information 
E)  Industry information 
A)  Customer information 
B)  General economic and demographic information 
C)  Employee information 
D)  Competitor information 
E)  Industry information

Question 9

There are two basic ways marketing research can gather marketing intelligence.

Accepted Answer

A) True 
 B)False

Question 10

Knowledge management is an effort to randomly collect organizational knowledge and make it accessible to others.

Accepted Answer

A) True 
 B)False

Question 11

One of the most important uses of a Decision Support System in marketing is______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ relationship management.

Accepted Answer

The answer of One of the most important uses of...

Question 12

Data systems most commonly hold information relating to:

Accepted Answer

A)  Existing customers. 
B)  Prospective customers. 
C)  Competitors. 
D)  Suppliers. 
E)  All of the above may be held in a data system 
A)  Existing customers. 
B)  Prospective customers. 
C)  Competitors. 
D)  Suppliers. 
E)  All of the above may be held in a data system

Question 13

A key distinction of a Marketing Information System (MIS) is that:

Accepted Answer

A)  The information is accurate. 
B)  It can only be used by marketing managers. 
C)  Information is collected on a regular basis. 
D)  It does not involve focused reports 
E)  The information is used in making marketing decisions 
A)  The information is accurate. 
B)  It can only be used by marketing managers. 
C)  Information is collected on a regular basis. 
D)  It does not involve focused reports 
E)  The information is used in making marketing decisions

Question 14

Which of the following components is part of a Decision Support System (DSS)?

Accepted Answer

A)  Data System 
B)  Model System 
C)  Dialog System 
D)  All of the above are components of a DSS 
E)  Only A and B are part of a DSS 
A)  Data System 
B)  Model System 
C)  Dialog System 
D)  All of the above are components of a DSS 
E)  Only A and B are part of a DSS

Question 15

A firm might be expected to initiate a specific research project to supplement the DSS in which of the following situations?

Accepted Answer

A)  Information is needed on projected inflation rates over the next five years. 
B)  Information is needed on initial consumer response to the introduction of a new product. 
C)  Information is needed to evaluate the past performance of one of the company's wholesale distributors. 
D)  Information is needed to determine next year's goals for the company sales force. 
E)  Information is needed to forecast demographic needs. 
A)  Information is needed on projected inflation rates over the next five years. 
B)  Information is needed on initial consumer response to the introduction of a new product. 
C)  Information is needed to evaluate the past performance of one of the company's wholesale distributors. 
D)  Information is needed to determine next year's goals for the company sales force. 
E)  Information is needed to forecast demographic needs.

Question 16

Which of the following is NOT a useful means of assessing the accuracy of secondary data?

Accepted Answer

A)  The cost of the data. 
B)  The source of the data. 
C)  The sponsor of the research. 
D)  The data collection methods. 
E)  The presentation of the data. 
A)  The cost of the data. 
B)  The source of the data. 
C)  The sponsor of the research. 
D)  The data collection methods. 
E)  The presentation of the data.

Question 17

Discuss at least four common reasons that have restricted the adoption of a MIS.

Accepted Answer

The adoption of Marketing Information Sy

Question 18

Which of the following is an example of secondary data?

Accepted Answer

A)  An online survey to gather demographic information on product purchasers 
B)  Existing data compiled from product warranty registration cards 
C)  Published industry statistics 
D)  All of the above are types of secondary data 
E)  Only B and C are secondary data 
A)  An online survey to gather demographic information on product purchasers 
B)  Existing data compiled from product warranty registration cards 
C)  Published industry statistics 
D)  All of the above are types of secondary data 
E)  Only B and C are secondary data

Question 19

The set of procedures and methods for the regular planned collection, analysis and presentation of information for use in making marketing decisions. This describes:

Accepted Answer

A)  Decision Support Systems 
B)  Marketing Information Systems 
C)  Research projects 
D)  Verbal presentations 
E)  Written presentations 
A)  Decision Support Systems 
B)  Marketing Information Systems 
C)  Research projects 
D)  Verbal presentations 
E)  Written presentations

Question 20

The primary purpose of dialog systems is to allow the marketing manager to:

Accepted Answer

A)  Write programs to control the flow of information between various modules in the DSS. 
B)  Communicate via electronic mail with her sales team. 
C)  Interact with the DSS to target and manipulate relevant information contained in the DSS data base. 
D)  Collect data from primary sources and add it to the data base. 
E)  Collect data from secondary sources and add it to the data base. 
A)  Write programs to control the flow of information between various modules in the DSS. 
B)  Communicate via electronic mail with her sales team. 
C)  Interact with the DSS to target and manipulate relevant information contained in the DSS data base. 
D)  Collect data from primary sources and add it to the data base. 
E)  Collect data from secondary sources and add it to the data base.

Looking for evidence that the research was done properly is a way to gauge the accuracy of secondary data.

The most significant advantages of______________data is the time and money they can save.

The challenge of having a Marketing Information System (MIS) be effective is:

Which of the following statements are TRUE about the problems that commonly arise with secondary data?

Many firms have the position of CIO on their organization charts. The primary role of the person filling this position______________is to:

The element of a Decision Support System (DSS) that clearly separates it from a Marketing Information System (MIS) is its:

Which of the following is NOT an example of internal secondary data?

Which of the following is NOT one of the modules of a typical Decision Support System (DSS)?

There are two basic ways marketing research can gather marketing intelligence.

Knowledge management is an effort to randomly collect organizational knowledge and make it accessible to others.

Data systems most commonly hold information relating to:

A key distinction of a Marketing Information System (MIS) is that:

Which of the following components is part of a Decision Support System (DSS)?

A firm might be expected to initiate a specific research project to supplement the DSS in which of the following situations?

Which of the following is NOT a useful means of assessing the accuracy of secondary data?

Discuss at least four common reasons that have restricted the adoption of a MIS.

Which of the following is an example of secondary data?

The set of procedures and methods for the regular planned collection, analysis and presentation of information for use in making marketing decisions. This describes:

The primary purpose of dialog systems is to allow the marketing manager to:

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 5: Decision Support Systems

Looking for evidence that the research was done properly is a way to gauge the accuracy of secondary data.

The most significant advantages of______________data is the time and money they can save.

The challenge of having a Marketing Information System (MIS) be effective is:

Which of the following statements are TRUE about the problems that commonly arise with secondary data?

Many firms have the position of CIO on their organization charts. The primary role of the person filling this position______________is to:

The element of a Decision Support System (DSS) that clearly separates it from a Marketing Information System (MIS) is its:

Which of the following is NOT an example of internal secondary data?

Which of the following is NOT one of the modules of a typical Decision Support System (DSS)?

There are two basic ways marketing research can gather marketing intelligence.

Knowledge management is an effort to randomly collect organizational knowledge and make it accessible to others.

Data systems most commonly hold information relating to:

A key distinction of a Marketing Information System (MIS) is that:

Which of the following components is part of a Decision Support System (DSS)?

A firm might be expected to initiate a specific research project to supplement the DSS in which of the following situations?

Which of the following is NOT a useful means of assessing the accuracy of secondary data?

Discuss at least four common reasons that have restricted the adoption of a MIS.

Which of the following is an example of secondary data?

The set of procedures and methods for the regular planned collection, analysis and presentation of information for use in making marketing decisions. This describes:

The primary purpose of dialog systems is to allow the marketing manager to:

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters