Question 1

Which of the following strategies for handling missing data makes maximum use of the data?

Accepted Answer

A)  Substituting values for the missing data. 
B)  Reporting the number of blanks as a separate category. 
C)  Eliminating the case with the missing data in analyses using the variable(s) for which data is missing. 
D)  Eliminating questionnaires with missing data. 
E)  None of the above. 
A)  Substituting values for the missing data. 
B)  Reporting the number of blanks as a separate category. 
C)  Eliminating the case with the missing data in analyses using the variable(s) for which data is missing. 
D)  Eliminating questionnaires with missing data. 
E)  None of the above.

Question 2

Coding transforms raw data into______________that may be______________.

Accepted Answer

A)  secondary data, tabulated 
B)  symbols, manipulated 
C)  accessible form, automatically retrieved 
D)  tables, easily perceived 
E)  tables, analyzed for relationships between variables 
A)  secondary data, tabulated 
B)  symbols, manipulated 
C)  accessible form, automatically retrieved 
D)  tables, easily perceived 
E)  tables, analyzed for relationships between variables

Question 3

Which of the following statements is(are) TRUE regarding coding?

Accepted Answer

A)  The classes should always be mutually exclusive and exhaustive. 
B)  Multiple responses should never be coded. 
C)  Coding closed-ended questions is more difficult than coding open-ended questions. 
D)  Alphabetic codes should be assigned to the classes. 
E)  Both a and b are true statements. 
A)  The classes should always be mutually exclusive and exhaustive. 
B)  Multiple responses should never be coded. 
C)  Coding closed-ended questions is more difficult than coding open-ended questions. 
D)  Alphabetic codes should be assigned to the classes. 
E)  Both a and b are true statements.

Question 4

Compare and contrast the various methods or options for dealing with missing data in analyses.

Accepted Answer

Several methods or options exist, includ

Question 5

The use of scanner technology to "read" responses on paper surveys and to store these responses in a data file is called _.

Accepted Answer

The answer of The use of scanner technology to "read"...

Question 6

While not a formal rule, if half or more of the responses are missing on a survey, it is recommended to drop that case entirely.

Accepted Answer

A) True 
 B)False

Question 7

The main aim of editing is to

Accepted Answer

A)  ensure that the analysis is valid. 
B)  establish minimum quality standards for the raw data. 
C)  establish a balance between costs and accuracy. 
D)  establish codes for the raw data. 
E)  impose maximum quality standards on the raw data 
A)  ensure that the analysis is valid. 
B)  establish minimum quality standards for the raw data. 
C)  establish a balance between costs and accuracy. 
D)  establish codes for the raw data. 
E)  impose maximum quality standards on the raw data

Question 8

Which of the following statements about the coding process is FALSE?

Accepted Answer

A)  During the coding process, data are categorized. 
B)  Raw data are transformed into symbols during the coding process. 
C)  Coding involves judgment on the part of the coder. 
D)  The coding process occurs almost automatically. 
E)  All of the above statements about the coding process are true. 
A)  During the coding process, data are categorized. 
B)  Raw data are transformed into symbols during the coding process. 
C)  Coding involves judgment on the part of the coder. 
D)  The coding process occurs almost automatically. 
E)  All of the above statements about the coding process are true.

Question 9

The codebook is essentially a map to help the researcher navigate from data collection to data editing.

Accepted Answer

A) True 
 B)False

Question 10

You have just completed data collection for a research project. Which of the following is the first thing you should do with the data?

Accepted Answer

A)  Build a data file 
B)  Determine the categories or classes you'll use to code open-ended questions 
C)  Examine the data to detect and resolve incorrect, missing, or incomplete responses 
D)  Run frequencies on the data to check for blunders 
E)  Develop your codebook to document how raw data is coded in the data file 
A)  Build a data file 
B)  Determine the categories or classes you'll use to code open-ended questions 
C)  Examine the data to detect and resolve incorrect, missing, or incomplete responses 
D)  Run frequencies on the data to check for blunders 
E)  Develop your codebook to document how raw data is coded in the data file

Question 11

In a job satisfaction survey, respondents were asked to indicate how many years they had worked for the company. One respondent wrote "ten months" in response to the item. A conversion of the answer to the correct unit of time (years) would be most likely to take place during the

Accepted Answer

A)  building of the data file. 
B)  editing process. 
C)  coding process. 
D)  data analysis. 
E)  collection phase. 
A)  building of the data file. 
B)  editing process. 
C)  coding process. 
D)  data analysis. 
E)  collection phase.

Question 12

Which of the following is a recommended strategy for handling missing data?

Accepted Answer

A)  Eliminate case(s) with missing item(s) from all further analyses. 
B)  Eliminate the case with the missing item in analyses using the variable. 
C)  Substitute values for the missing items. 
D)  Contact the respondent again. 
E)  All of the above could be used. 
A)  Eliminate case(s) with missing item(s) from all further analyses. 
B)  Eliminate the case with the missing item in analyses using the variable. 
C)  Substitute values for the missing items. 
D)  Contact the respondent again. 
E)  All of the above could be used.

Question 13

At a minimum, a codebook should include all of the following EXCEPT:

Accepted Answer

A)  The results of the study. 
B)  The variable name to be used in statistical analyses for each variable included in the data file. 
C)  The column(s) in which each variable is located in the data file. 
D)  A description of how each variable is coded. 
E)  An explanation of how missing data are treated in the data file. 
A)  The results of the study. 
B)  The variable name to be used in statistical analyses for each variable included in the data file. 
C)  The column(s) in which each variable is located in the data file. 
D)  A description of how each variable is coded. 
E)  An explanation of how missing data are treated in the data file.

Question 14

Which of the following might indicate that a respondent lacked interest in a questionnaire?

Accepted Answer

A)  Check marks are not within the boxes provided. 
B)  Scribbles on the questionnaire. 
C)  Spills on the questionnaire. 
D)  It's unlikely that these mistakes occur due to lack of interest. 
E)  All of the above examples may indicate a lack of respondent interest. 
A)  Check marks are not within the boxes provided. 
B)  Scribbles on the questionnaire. 
C)  Spills on the questionnaire. 
D)  It's unlikely that these mistakes occur due to lack of interest. 
E)  All of the above examples may indicate a lack of respondent interest.

Question 15

Which of the following are valid software applications an analyst might use to build the data file?

Accepted Answer

A)  Word processing software 
B)  Database software 
C)  Spreadsheet software 
D)  Statistical packages such as SPSS 
E)  All of the above. 
A)  Word processing software 
B)  Database software 
C)  Spreadsheet software 
D)  Statistical packages such as SPSS 
E)  All of the above.

Question 16

Which of the following statements about open-ended questions is FALSE?

Accepted Answer

A)  Precoding is not necessary. 
B)  Response categories are provided for respondents. 
C)  There are multiple legitimate responses. 
D)  When categorizing open-ended responses, it is often necessary to include an "other" category. 
E)  All of the above statements about open-ended questions are true. 
A)  Precoding is not necessary. 
B)  Response categories are provided for respondents. 
C)  There are multiple legitimate responses. 
D)  When categorizing open-ended responses, it is often necessary to include an "other" category. 
E)  All of the above statements about open-ended questions are true.

Question 17

A respondent indicated she redeemed a coupon at Walmart last week but later indicated that she had not visited a Walmart in over two weeks. This type of response poses a problem of

Accepted Answer

A)  completeness. 
B)  legibility. 
C)  comprehensibility. 
D)  consistency. 
E)  uniformity. 
A)  completeness. 
B)  legibility. 
C)  comprehensibility. 
D)  consistency. 
E)  uniformity.

Question 18

Which of the following is NOT a recommended practice for coding data and entering it into a file?

Accepted Answer

A)  Assign specific column locations for particular variables. 
B)  When a question allows multiple responses, use the same variable for each response option. 
C)  Use only numeric codes, not letters of the alphabet or special characters like @. 
D)  Use standard codes for "no information". 
E)  Code a respondent identification number on each record. 
A)  Assign specific column locations for particular variables. 
B)  When a question allows multiple responses, use the same variable for each response option. 
C)  Use only numeric codes, not letters of the alphabet or special characters like @. 
D)  Use standard codes for "no information". 
E)  Code a respondent identification number on each record.

Question 19

The purpose of the coding process is

Accepted Answer

A)  to transform raw data into symbols. 
B)  encrypt the raw data so that it is secure from unauthorized use. 
C)  determine if the raw data meets minimum quality standards. 
D)  detect incorrect or invalid responses. 
E)  separate completed questionnaires from incomplete ones. 
A)  to transform raw data into symbols. 
B)  encrypt the raw data so that it is secure from unauthorized use. 
C)  determine if the raw data meets minimum quality standards. 
D)  detect incorrect or invalid responses. 
E)  separate completed questionnaires from incomplete ones.

Question 20

Which of the following is NOT a step in coding open-ended responses?

Accepted Answer

A)  Identify separate responses given by each individual. 
B)  Specify categories into which the responses can be placed. 
C)  Place each response into as many categories as possible. 
D)  Assess the degree of agreement between multiple coders. 
E)  All of the above are steps in the process of coding open-ended responses. 
A)  Identify separate responses given by each individual. 
B)  Specify categories into which the responses can be placed. 
C)  Place each response into as many categories as possible. 
D)  Assess the degree of agreement between multiple coders. 
E)  All of the above are steps in the process of coding open-ended responses.

Which of the following strategies for handling missing data makes maximum use of the data?

Coding transforms raw data intothat may be.

Which of the following statements is(are) TRUE regarding coding?

Compare and contrast the various methods or options for dealing with missing data in analyses.

The use of scanner technology to "read" responses on paper surveys and to store these responses in a data file is called _.

While not a formal rule, if half or more of the responses are missing on a survey, it is recommended to drop that case entirely.

The main aim of editing is to

Which of the following statements about the coding process is FALSE?

The codebook is essentially a map to help the researcher navigate from data collection to data editing.

You have just completed data collection for a research project. Which of the following is the first thing you should do with the data?

In a job satisfaction survey, respondents were asked to indicate how many years they had worked for the company. One respondent wrote "ten months" in response to the item. A conversion of the answer to the correct unit of time (years) would be most likely to take place during the

Which of the following is a recommended strategy for handling missing data?

At a minimum, a codebook should include all of the following EXCEPT:

Which of the following might indicate that a respondent lacked interest in a questionnaire?

Which of the following are valid software applications an analyst might use to build the data file?

Which of the following statements about open-ended questions is FALSE?

A respondent indicated she redeemed a coupon at Walmart last week but later indicated that she had not visited a Walmart in over two weeks. This type of response poses a problem of

Which of the following is NOT a recommended practice for coding data and entering it into a file?

The purpose of the coding process is

Which of the following is NOT a step in coding open-ended responses?

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 16: Data Preparation for Analysis

Which of the following strategies for handling missing data makes maximum use of the data?

Coding transforms raw data into______________that may be______________.

Which of the following statements is(are) TRUE regarding coding?

Compare and contrast the various methods or options for dealing with missing data in analyses.

The use of scanner technology to "read" responses on paper surveys and to store these responses in a data file is called _.

While not a formal rule, if half or more of the responses are missing on a survey, it is recommended to drop that case entirely.

The main aim of editing is to

Which of the following statements about the coding process is FALSE?

The codebook is essentially a map to help the researcher navigate from data collection to data editing.

You have just completed data collection for a research project. Which of the following is the first thing you should do with the data?

In a job satisfaction survey, respondents were asked to indicate how many years they had worked for the company. One respondent wrote "ten months" in response to the item. A conversion of the answer to the correct unit of time (years) would be most likely to take place during the

Which of the following is a recommended strategy for handling missing data?

At a minimum, a codebook should include all of the following EXCEPT:

Which of the following might indicate that a respondent lacked interest in a questionnaire?

Which of the following are valid software applications an analyst might use to build the data file?

Which of the following statements about open-ended questions is FALSE?

A respondent indicated she redeemed a coupon at Walmart last week but later indicated that she had not visited a Walmart in over two weeks. This type of response poses a problem of

Which of the following is NOT a recommended practice for coding data and entering it into a file?

The purpose of the coding process is

Which of the following is NOT a step in coding open-ended responses?

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Coding transforms raw data intothat may be.