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Exam 11: Collecting Data by Communication

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Exam 1: The Role of Marketing Research52 Questionsadd course
Exam 2: The Research Process and Ethical Concerns57 Questionsadd course
Exam 3: Problem Formulation42 Questionsadd course
Exam 4: Exploratory Research48 Questionsadd course
Exam 5: Decision Support Systems56 Questionsadd course
Exam 6: Decision Support Systems Working With Big Data55 Questionsadd course
Exam 7: Using External Secondary Data46 Questionsadd course
Exam 8: Conducting Causal Research70 Questionsadd course
Exam 9: Collecting Descriptive Primary Data52 Questionsadd course
Exam 10: Collecting Data by Observation68 Questionsadd course
Exam 11: Collecting Data by Communication64 Questionsadd course
Exam 12: Asking Good Questions82 Questionsadd course
Exam 13: Designing the Data Collection Form82 Questionsadd course
Exam 14: Developing the Sampling Plan87 Questionsadd course
Exam 15: Data Collection Enhancing Response Rates While Limiting Errors88 Questionsadd course
Exam 16: Data Preparation for Analysis45 Questionsadd course
Exam 17: Analysis and Interpretation Individual Variables Independently69 Questionsadd course
Exam 18: Analysis and Interpretation Multiple Variables Simultaneously81 Questionsadd course
Exam 19: The Oral Research Presentation39 Questionsadd course
Exam 20: The Written Research Report46 Questionsadd course
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An environmental research group, using the fixed-alternative format, surveys people about their recycling practices____________________________ in order to determine support for a ban on non-returnable bottles. The group does not reveal itself or its stance on the issue. The format of this questionnaire is best described as

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Question 61

Which of the following statements is NOT true of fixed-alternative questions?

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Question 62

Low degrees of structure are usually associated with greater reliability, or consistency, of answers obtained.

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Question 63

Which of the following affords the researcher the most sample control with respect to getting cooperation from the respondent?

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Question 64
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