Question 1

______________ interviews imply a direct face-to-face conversation between the interviewer and the respondent.

Accepted Answer

The answer of ______________ interviews imply a direct face-to-face conversation...

Question 2

After John purchased his new car, the car dealer sent him a new owner satisfaction survey, which consisted of several statements about his car, which John was to indicate agreement or disagreement with by checking the appropriate boxes. This survey is

Accepted Answer

A)  unstructured-undisguised. 
B)  structured-disguised. 
C)  sentence completion. 
D)  structured-undisguised. 
E)  word association. 
A)  unstructured-undisguised. 
B)  structured-disguised. 
C)  sentence completion. 
D)  structured-undisguised. 
E)  word association.

Question 3

Which of the following data collection methods is most versatile?

Accepted Answer

A)  Personal interviews 
B)  E-mail surveys 
C)  Fax surveys 
D)  Mail surveys 
E)  Phone interviews 
A)  Personal interviews 
B)  E-mail surveys 
C)  Fax surveys 
D)  Mail surveys 
E)  Phone interviews

Question 4

Response rates are higher for______________than most other methods.

Accepted Answer

The answer of Response rates are higher for______________than most other...

Question 5

Information control refers to resource issues such as the time and monetary costs of different data collection methods.

Accepted Answer

A) True 
 B)False

Question 6

The survey type that makes sense for any business that caters to a unique clientele or that wants to measure service quality or satisfaction while the experience is fresh in the consumer's mind is a(n)

Accepted Answer

A)  mall intercept. 
B)  telephone survey. 
C)  inbound survey. 
D)  email survey. 
E)  personal interview. 
A)  mall intercept. 
B)  telephone survey. 
C)  inbound survey. 
D)  email survey. 
E)  personal interview.

Question 7

Which of the following is problematic when conducting telephone interviews in the U.S.?

Accepted Answer

A)  Caller ID 
B)  Answering machines/Voicemail 
C)  Do not call list 
D)  Unlisted numbers 
E)  All of these are problematic. 
A)  Caller ID 
B)  Answering machines/Voicemail 
C)  Do not call list 
D)  Unlisted numbers 
E)  All of these are problematic.

Question 8

The question: "What was your reaction to the Budweiser advertisement you saw on television during the Super Bowl?" is an example of which type of question where the respondents are free to answer in their own words rather than being limited to choosing from among a set of alternatives?

Accepted Answer

A)  Open-ended questions. 
B)  Closed-ended questions. 
C)  Scaled-response questions. 
D)  Ad reaction measurement. 
E)  None of the above. 
A)  Open-ended questions. 
B)  Closed-ended questions. 
C)  Scaled-response questions. 
D)  Ad reaction measurement. 
E)  None of the above.

Question 9

You must conduct research to find out a great deal of information about potential customers. You need a minimum of 300 people and you know that you don't have a lot of money to conduct the research, so you will use

Accepted Answer

A)  in-office personal interviews. 
B)  in-home personal interviews. 
C)  focus group interviews. 
D)  mail questionnaire. 
E)  observation research. 
A)  in-office personal interviews. 
B)  in-home personal interviews. 
C)  focus group interviews. 
D)  mail questionnaire. 
E)  observation research.

Question 10

______________ are popular for conducting personal interviews among consumers in retail shopping centers.

Accepted Answer

The answer of ______________ are popular for conducting personal interviews...

Question 11

The problem of nonresponse due to refusals to participate is usually

Accepted Answer

A)  lower with personal interviews than with either telephone interviews or mail-administered questionnaires. 
B)  lower with mail questionnaires than with telephone or personal interviews. 
C)  lower with telephone interviews than with mail questionnaires or personal interviews. 
D)  the same no matter what communication method is used. 
E)  None of the above are true. 
A)  lower with personal interviews than with either telephone interviews or mail-administered questionnaires. 
B)  lower with mail questionnaires than with telephone or personal interviews. 
C)  lower with telephone interviews than with mail questionnaires or personal interviews. 
D)  the same no matter what communication method is used. 
E)  None of the above are true.

Question 12

Which of the following data collection methods is best for including pictures and/or graphics with the survey, while minimizing interviewer bias in the way questions are asked?

Accepted Answer

A)  Telephone interviewing 
B)  Direct mail questionnaires 
C)  Computer-aided interviewing 
D)  Online surveys 
E)  Mall intercepts 
A)  Telephone interviewing 
B)  Direct mail questionnaires 
C)  Computer-aided interviewing 
D)  Online surveys 
E)  Mall intercepts

Question 13

Compare and contrast the main methods of administering questionnaires.

Accepted Answer

Personal interviews imply a direct face-

Question 14

Which of the following is an accurate statement with regard to personal interviews?

Accepted Answer

A)  In general they tend to be the least expensive per completed contact. 
B)  As the number of interviewers increases, so do problems of interviewer-related variations in responses. 
C)  It takes as long to get replies from a small sample as from a large sample. 
D)  Interviewer-induced bias is minimal. 
E)  They are less costly than telephone interviews. 
A)  In general they tend to be the least expensive per completed contact. 
B)  As the number of interviewers increases, so do problems of interviewer-related variations in responses. 
C)  It takes as long to get replies from a small sample as from a large sample. 
D)  Interviewer-induced bias is minimal. 
E)  They are less costly than telephone interviews.

Question 15

Which of the following is NOT an advantage of structured-undisguised questions?

Accepted Answer

A)  Simple to administer. 
B)  Easy to analyze. 
C)  Unbiased response categories. 
D)  Very reliable. 
E)  Easy to tabulate. 
A)  Simple to administer. 
B)  Easy to analyze. 
C)  Unbiased response categories. 
D)  Very reliable. 
E)  Easy to tabulate.

Question 16

Which of the following statements does NOT accurately describe the mail questionnaire?

Accepted Answer

A)  It allows a wide sample to be used. 
B)  It allows a representative sample to be used. 
C)  It is a relatively inexpensive means of recruiting respondents. 
D)  It ensures that the correct person receives and completes the questionnaire. 
E)  It is more suitable for contacting busy executives than a telephone or personal interview. 
A)  It allows a wide sample to be used. 
B)  It allows a representative sample to be used. 
C)  It is a relatively inexpensive means of recruiting respondents. 
D)  It ensures that the correct person receives and completes the questionnaire. 
E)  It is more suitable for contacting busy executives than a telephone or personal interview.

Question 17

The major problem with using the mall intercept method to conduct personal interviews concerns

Accepted Answer

A)  the ability to direct the inquiry to a randomly determined respondent. 
B)  securing the cooperation of mall merchants. 
C)  securing the cooperation of the respondent. 
D)  the noisy, distracting environment in which the interview is conducted. 
E)  the high cost of the method. 
A)  the ability to direct the inquiry to a randomly determined respondent. 
B)  securing the cooperation of mall merchants. 
C)  securing the cooperation of the respondent. 
D)  the noisy, distracting environment in which the interview is conducted. 
E)  the high cost of the method.

Question 18

Which of the following data collection methods provides the greatest degree of anonymity for respondents?

Accepted Answer

A)  Mail surveys 
B)  Personal interviews 
C)  Online surveys 
D)  Telephone interviews 
E)  Mall intercepts 
A)  Mail surveys 
B)  Personal interviews 
C)  Online surveys 
D)  Telephone interviews 
E)  Mall intercepts

Question 19

Questionnaires where everyone receives the same questions and everyone responds by choosing among the same set of possible answers are using fixed-alternative questions.

Accepted Answer

A) True 
 B)False

Question 20

With unstructured-undisguised questionnaires the purpose of the study is

Accepted Answer

A)  open to interpretation. 
B)  not communicated to the respondents. 
C)  clear but the responses to the questions are open ended. 
D)  clear but the responses to the questions are dichotomous. 
E)  to define the responses that are open-ended. 
A)  open to interpretation. 
B)  not communicated to the respondents. 
C)  clear but the responses to the questions are open ended. 
D)  clear but the responses to the questions are dichotomous. 
E)  to define the responses that are open-ended.

______________ interviews imply a direct face-to-face conversation between the interviewer and the respondent.

After John purchased his new car, the car dealer sent him a new owner satisfaction survey, which consisted of several statements about his car, which John was to indicate agreement or disagreement with by checking the appropriate boxes. This survey is

Which of the following data collection methods is most versatile?

Response rates are higher for______________than most other methods.

Information control refers to resource issues such as the time and monetary costs of different data collection methods.

The survey type that makes sense for any business that caters to a unique clientele or that wants to measure service quality or satisfaction while the experience is fresh in the consumer's mind is a(n)

Which of the following is problematic when conducting telephone interviews in the U.S.?

The question: "What was your reaction to the Budweiser advertisement you saw on television during the Super Bowl?" is an example of which type of question where the respondents are free to answer in their own words rather than being limited to choosing from among a set of alternatives?

You must conduct research to find out a great deal of information about potential customers. You need a minimum of 300 people and you know that you don't have a lot of money to conduct the research, so you will use

______________ are popular for conducting personal interviews among consumers in retail shopping centers.

The problem of nonresponse due to refusals to participate is usually

Which of the following data collection methods is best for including pictures and/or graphics with the survey, while minimizing interviewer bias in the way questions are asked?

Compare and contrast the main methods of administering questionnaires.

Which of the following is an accurate statement with regard to personal interviews?

Which of the following is NOT an advantage of structured-undisguised questions?

Which of the following statements does NOT accurately describe the mail questionnaire?

The major problem with using the mall intercept method to conduct personal interviews concerns

Which of the following data collection methods provides the greatest degree of anonymity for respondents?

Questionnaires where everyone receives the same questions and everyone responds by choosing among the same set of possible answers are using fixed-alternative questions.

With unstructured-undisguised questionnaires the purpose of the study is

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 11: Collecting Data by Communication

______________ interviews imply a direct face-to-face conversation between the interviewer and the respondent.

After John purchased his new car, the car dealer sent him a new owner satisfaction survey, which consisted of several statements about his car, which John was to indicate agreement or disagreement with by checking the appropriate boxes. This survey is

Which of the following data collection methods is most versatile?

Response rates are higher for______________than most other methods.

Information control refers to resource issues such as the time and monetary costs of different data collection methods.

The survey type that makes sense for any business that caters to a unique clientele or that wants to measure service quality or satisfaction while the experience is fresh in the consumer's mind is a(n)

Which of the following is problematic when conducting telephone interviews in the U.S.?

The question: "What was your reaction to the Budweiser advertisement you saw on television during the Super Bowl?" is an example of which type of question where the respondents are free to answer in their own words rather than being limited to choosing from among a set of alternatives?

You must conduct research to find out a great deal of information about potential customers. You need a minimum of 300 people and you know that you don't have a lot of money to conduct the research, so you will use

______________ are popular for conducting personal interviews among consumers in retail shopping centers.

The problem of nonresponse due to refusals to participate is usually

Which of the following data collection methods is best for including pictures and/or graphics with the survey, while minimizing interviewer bias in the way questions are asked?

Compare and contrast the main methods of administering questionnaires.

Which of the following is an accurate statement with regard to personal interviews?

Which of the following is NOT an advantage of structured-undisguised questions?

Which of the following statements does NOT accurately describe the mail questionnaire?

The major problem with using the mall intercept method to conduct personal interviews concerns

Which of the following data collection methods provides the greatest degree of anonymity for respondents?

Questionnaires where everyone receives the same questions and everyone responds by choosing among the same set of possible answers are using fixed-alternative questions.

With unstructured-undisguised questionnaires the purpose of the study is

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters