Question 1

Response latency is related to

Accepted Answer

A)  The use of eye cameras. 
B)  Uncertainty. 
C)  The degree of structure in the observational method. 
D)  The amount of information stored in memory. 
E)  The degree of disguise in the observational method. 
A)  The use of eye cameras. 
B)  Uncertainty. 
C)  The degree of structure in the observational method. 
D)  The amount of information stored in memory. 
E)  The degree of disguise in the observational method.

Question 2

A requirement for the use of structured reporting in observational studies is:

Accepted Answer

A)  Specific hypotheses about the behaviors to be observed. 
B)  A laboratory setting for the research project. 
C)  A disguised observation method. 
D)  A natural setting for the research project. 
E)  An undisguised observation method. 
A)  Specific hypotheses about the behaviors to be observed. 
B)  A laboratory setting for the research project. 
C)  A disguised observation method. 
D)  A natural setting for the research project. 
E)  An undisguised observation method.

Question 3

Levis Strauss sent one of its employees', who is fluent in Japanese, to stay at the home of a traditional Japanese family with teenage daughters. The employee disguised himself as an exchange student but was actually in Japan spying on the family and their friends to better understand how Levis jeans are used and worn by teenagers in Japan. This illustrates

Accepted Answer

A)  All good observations should be disguised. 
B)  Observation raises ethical questions. 
C)  Observation is not a good research technique. 
D)  Structured observation is legal. 
E)  None of the above. 
A)  All good observations should be disguised. 
B)  Observation raises ethical questions. 
C)  Observation is not a good research technique. 
D)  Structured observation is legal. 
E)  None of the above.

Question 4

Researchers invite a group of homemakers to a specially designed model home where they are observed by other researchers posing as homemakers, who record their conversations with concealed tape recorders. This observation would be characterized as

Accepted Answer

A)  Highly structured, contrived setting. 
B)  Unstructured, contrived setting. 
C)  Unstructured, uncontrived setting. 
D)  Structured, uncontrived setting. 
E)  Unstructured, undisguised setting. 
A)  Highly structured, contrived setting. 
B)  Unstructured, contrived setting. 
C)  Unstructured, uncontrived setting. 
D)  Structured, uncontrived setting. 
E)  Unstructured, undisguised setting.

Question 5

Which of the following is NOT an observation method of collecting data?

Accepted Answer

A)  Mystery shopping 
B)  Using hidden cameras to study how shoppers select products 
C)  Standing next to a store display to understand how shopper select products 
D)  Analyzing scanner data from a store 
E)  Surveying shoppers to learn about product selection 
A)  Mystery shopping 
B)  Using hidden cameras to study how shoppers select products 
C)  Standing next to a store display to understand how shopper select products 
D)  Analyzing scanner data from a store 
E)  Surveying shoppers to learn about product selection

Question 6

A mystery shopper could be used to perform which of the following research tasks?

Accepted Answer

A)  Record cleanliness of bathrooms 
B)  Negotiate with sellers on the price for an item 
C)  Ensure that children cannot buy M-rated video games 
D)  Record the evenness of jelly in an doughnut 
E)  All of the above are research tasks a mystery shopper could perform 
A)  Record cleanliness of bathrooms 
B)  Negotiate with sellers on the price for an item 
C)  Ensure that children cannot buy M-rated video games 
D)  Record the evenness of jelly in an doughnut 
E)  All of the above are research tasks a mystery shopper could perform

Question 7

Analysis that examines changes in the relative frequency of the human voice that accompany emotional arousal is called _.

Accepted Answer

voice-pitc

Question 8

A researcher wants to determine which part of a particular magazine ad is noticed first by the viewer. Which one of the following electronic/mechanical tools would be appropriate for use in this investigation?

Accepted Answer

A)  Eye camera 
B)  Optical scanner 
C)  Galvanometer 
D)  People meter 
E)  Visual analyzer 
A)  Eye camera 
B)  Optical scanner 
C)  Galvanometer 
D)  People meter 
E)  Visual analyzer

Question 9

Sometimes disguised observation is accomplished by having observers become part of the shopping scene.

Accepted Answer

A) True 
 B)False

Question 10

The ability of a data collection technique to provide many types of primary data is known as

Accepted Answer

A)  Breadth of scope. 
B)  Cost efficiency. 
C)  Communicability. 
D)  Versatility. 
E)  Objectivity. 
A)  Breadth of scope. 
B)  Cost efficiency. 
C)  Communicability. 
D)  Versatility. 
E)  Objectivity.

Question 11

Observation in a laboratory (as opposed to natural) setting has the advantage of

Accepted Answer

A)  Behavior is less restricted. 
B)  Fewer tabulation and analysis problems. 
C)  Better control of extraneous influences. 
D)  Greater external validity. 
E)  A laboratory setting possesses no advantages over a natural setting. 
A)  Behavior is less restricted. 
B)  Fewer tabulation and analysis problems. 
C)  Better control of extraneous influences. 
D)  Greater external validity. 
E)  A laboratory setting possesses no advantages over a natural setting.

Question 12

______________ observation is used for studies in which flexibility is allowed in terms of what is noted and recorded.

Accepted Answer

The answer of ______________ observation is used for studies in...

Question 13

Which of the following are disadvantages of observation in a contrived setting?

Accepted Answer

A)  Speeds data collection. 
B)  Produces lower-cost research. 
C)  Allows more objective measurements. 
D)  External validity is threatened. 
E)  Internal validity is threatened. 
A)  Speeds data collection. 
B)  Produces lower-cost research. 
C)  Allows more objective measurements. 
D)  External validity is threatened. 
E)  Internal validity is threatened.

Question 14

The term that refers to the amount of knowledge that people have about a study in which they are participating is:

Accepted Answer

A)  Disguise 
B)  Ethics 
C)  Debriefing 
D)  Structure 
E)  Mystery 
A)  Disguise 
B)  Ethics 
C)  Debriefing 
D)  Structure 
E)  Mystery

Question 15

The major problem of human behavior observation is the observer.

Accepted Answer

A) True 
 B)False

Question 16

______________ observation studies the outcome of the behavior observed, rather than the behavior itself.

Accepted Answer

The answer of ______________ observation studies the outcome of the...

Question 17

Voice pitch analysis attempts to assess the loudness with which people answer specific questions.

Accepted Answer

A) True 
 B)False

Question 18

Unstructured observation is used:

Accepted Answer

A)  For studies in which hypotheses are to be tested. 
B)  For studies in which flexibility is allowed in terms of what is noted and recorded. 
C)  For studies in which the categories that will be used to analyze the situation have been specified beforehand. 
D)  Only for disguised studies. 
E)  Only for undisguised studies. 
A)  For studies in which hypotheses are to be tested. 
B)  For studies in which flexibility is allowed in terms of what is noted and recorded. 
C)  For studies in which the categories that will be used to analyze the situation have been specified beforehand. 
D)  Only for disguised studies. 
E)  Only for undisguised studies.

Question 19

A primary disadvantage of disguised research is that:

Accepted Answer

A)  There is a large potential for bias. 
B)  The structured approach cannot be used. 
C)  It will be hard to undisguise the data. 
D)  People will change their behavior. 
E)  Background data is difficult or impossible to collect. 
A)  There is a large potential for bias. 
B)  The structured approach cannot be used. 
C)  It will be hard to undisguise the data. 
D)  People will change their behavior. 
E)  Background data is difficult or impossible to collect.

Question 20

Which of the following is NOT an advantage of voice-pitch analysis over other physiological reaction measurement techniques?

Accepted Answer

A)  Measures the direction of the subject's feeling. 
B)  Relatively less time consuming to use. 
C)  Requires sophisticated computer equipment. 
D)  Relatively less expensive to use. 
E)  Does not require physical connection to the subject. 
A)  Measures the direction of the subject's feeling. 
B)  Relatively less time consuming to use. 
C)  Requires sophisticated computer equipment. 
D)  Relatively less expensive to use. 
E)  Does not require physical connection to the subject.

Response latency is related to

A requirement for the use of structured reporting in observational studies is:

Researchers invite a group of homemakers to a specially designed model home where they are observed by other researchers posing as homemakers, who record their conversations with concealed tape recorders. This observation would be characterized as

Which of the following is NOT an observation method of collecting data?

A mystery shopper could be used to perform which of the following research tasks?

Analysis that examines changes in the relative frequency of the human voice that accompany emotional arousal is called _.

A researcher wants to determine which part of a particular magazine ad is noticed first by the viewer. Which one of the following electronic/mechanical tools would be appropriate for use in this investigation?

Sometimes disguised observation is accomplished by having observers become part of the shopping scene.

The ability of a data collection technique to provide many types of primary data is known as

Observation in a laboratory (as opposed to natural) setting has the advantage of

______________ observation is used for studies in which flexibility is allowed in terms of what is noted and recorded.

Which of the following are disadvantages of observation in a contrived setting?

The term that refers to the amount of knowledge that people have about a study in which they are participating is:

The major problem of human behavior observation is the observer.

______________ observation studies the outcome of the behavior observed, rather than the behavior itself.

Voice pitch analysis attempts to assess the loudness with which people answer specific questions.

Unstructured observation is used:

A primary disadvantage of disguised research is that:

Which of the following is NOT an advantage of voice-pitch analysis over other physiological reaction measurement techniques?

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

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Exam 10: Collecting Data by Observation

Response latency is related to

A requirement for the use of structured reporting in observational studies is:

Researchers invite a group of homemakers to a specially designed model home where they are observed by other researchers posing as homemakers, who record their conversations with concealed tape recorders. This observation would be characterized as

Which of the following is NOT an observation method of collecting data?

A mystery shopper could be used to perform which of the following research tasks?

Analysis that examines changes in the relative frequency of the human voice that accompany emotional arousal is called _.

A researcher wants to determine which part of a particular magazine ad is noticed first by the viewer. Which one of the following electronic/mechanical tools would be appropriate for use in this investigation?

Sometimes disguised observation is accomplished by having observers become part of the shopping scene.

The ability of a data collection technique to provide many types of primary data is known as

Observation in a laboratory (as opposed to natural) setting has the advantage of

______________ observation is used for studies in which flexibility is allowed in terms of what is noted and recorded.

Which of the following are disadvantages of observation in a contrived setting?

The term that refers to the amount of knowledge that people have about a study in which they are participating is:

The major problem of human behavior observation is the observer.

______________ observation studies the outcome of the behavior observed, rather than the behavior itself.

Voice pitch analysis attempts to assess the loudness with which people answer specific questions.

Unstructured observation is used:

A primary disadvantage of disguised research is that:

Which of the following is NOT an advantage of voice-pitch analysis over other physiological reaction measurement techniques?

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters