Question 1

Similar to a "lie detector" machine, a(n)______________records the changes in the electrical resistance of the skin associated with sweating.

Accepted Answer

A)  People meter 
B)  Galvanometer 
C)  Eye camera 
D)  Optical scanner 
E)  Audiometer 
A)  People meter 
B)  Galvanometer 
C)  Eye camera 
D)  Optical scanner 
E)  Audiometer

Question 2

The decision to use observation methods of data collection requires that the researcher specify:

Accepted Answer

A)  Who is to be observed. 
B)  What aspects of the behavior should be reported. 
C)  When the observation is to be made. 
D)  Where the observation is to be made. 
E)  All of the above. 
A)  Who is to be observed. 
B)  What aspects of the behavior should be reported. 
C)  When the observation is to be made. 
D)  Where the observation is to be made. 
E)  All of the above.

Question 3

In indirect observation, the researcher is observing attitudes.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is NOT an advantage of the communication method in comparison to the observation method of data collection?

Accepted Answer

A)  Accuracy 
B)  Cost 
C)  Speed 
D)  Versatility 
E)  Ease of data collection 
A)  Accuracy 
B)  Cost 
C)  Speed 
D)  Versatility 
E)  Ease of data collection

Question 5

Which of the following is NOT an advantage of the communication method in comparison to the observation method of data collection?

Accepted Answer

A)  Accuracy 
B)  Cost 
C)  Speed 
D)  Versatility 
E)  They are all advantages of the communication method. 
A)  Accuracy 
B)  Cost 
C)  Speed 
D)  Versatility 
E)  They are all advantages of the communication method.

Question 6

In a contrived setting, subjects are observed in an environment that has been specifically designed for recording their behavior.

Accepted Answer

A) True 
 B)False

Question 7

A researcher is interested in measuring the amount of time people must spend in looking at a particular ad before becoming aware of the intended point of the ad. Which one of the following electronic/mechanical tools would be appropriate for use in this investigation?

Accepted Answer

A)  Eye camera 
B)  Optical scanner 
C)  Galvanometer 
D)  People meter 
E)  Visual analyzer 
A)  Eye camera 
B)  Optical scanner 
C)  Galvanometer 
D)  People meter 
E)  Visual analyzer

Question 8

______________ techniques usually don't depend upon the respondent's willingness and ability to provide the information needed.

Accepted Answer

The answer of ______________ techniques usually don't depend upon the...

Similar to a "lie detector" machine, a(n)______________records the changes in the electrical resistance of the skin associated with sweating.

The decision to use observation methods of data collection requires that the researcher specify:

In indirect observation, the researcher is observing attitudes.

Which of the following is NOT an advantage of the communication method in comparison to the observation method of data collection?

Which of the following is NOT an advantage of the communication method in comparison to the observation method of data collection?

In a contrived setting, subjects are observed in an environment that has been specifically designed for recording their behavior.

A researcher is interested in measuring the amount of time people must spend in looking at a particular ad before becoming aware of the intended point of the ad. Which one of the following electronic/mechanical tools would be appropriate for use in this investigation?

______________ techniques usually don't depend upon the respondent's willingness and ability to provide the information needed.

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 10: Collecting Data by Observation

Similar to a "lie detector" machine, a(n)______________records the changes in the electrical resistance of the skin associated with sweating.

The decision to use observation methods of data collection requires that the researcher specify:

In indirect observation, the researcher is observing attitudes.

Which of the following is NOT an advantage of the communication method in comparison to the observation method of data collection?

Which of the following is NOT an advantage of the communication method in comparison to the observation method of data collection?

In a contrived setting, subjects are observed in an environment that has been specifically designed for recording their behavior.

A researcher is interested in measuring the amount of time people must spend in looking at a particular ad before becoming aware of the intended point of the ad. Which one of the following electronic/mechanical tools would be appropriate for use in this investigation?

______________ techniques usually don't depend upon the respondent's willingness and ability to provide the information needed.

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters