Exam 9: Negative Messages

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Because we value loyal customers like you, we have enclosed a coupon for $20 for your next meal at Kelseys Original Roadhouse is an effective closing statement for a negative-news message.

(True/False)
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Which of the following would NOT be included in the closing paragraph of a bad-news message?

(Multiple Choice)
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Morgan has decided that she must apologize to a customer in her buffer. Which of the following is the best example of an effective apology?

(Multiple Choice)
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Company policy does not allow us to give cash refunds effectively explains why a writer's request must be refused.

(True/False)
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When you have negative news to deliver, one of your first considerations is how the message will affect its receiver.

(True/False)
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A company must deliver bad news to hundreds of employees and wants to use digital media to do so. Which of the following communication tools is acceptable?

(Multiple Choice)
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You are opening a new restaurant and realize that customers might post reviews online. Which of the following should you do?

(Multiple Choice)
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One way to soften negative news in a message is by suggesting a compromise or _________________ to the receiver, such as suggesting that a loan applicant return with a co-signer to reapply.

(Short Answer)
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Which of the following is the best sentence to include in the closing paragraph of a bad-news letter that turns down a job applicant?

(Multiple Choice)
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Which of the following is the best advice when presenting the reasons for the bad news?

(Multiple Choice)
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Twitter and ______________ are popular sites for customers to air public grievances about companies.

(Short Answer)
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Ethan has already written three letters to a customer whose account is now several months past due. His fourth letter to the customer should use a direct pattern.

(True/False)
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An important goal when delivering negative-news messages is to maintain friendly relations with the receivers and to regain their confidence.

(True/False)
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When should the direct pattern be used to communicate negative news?

(Multiple Choice)
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Which of the following statements is NOT a good reason to follow up on bad news?

(Multiple Choice)
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When denying an application for employment, be as specific as possible about why the candidate was rejected.

(True/False)
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How can the bad feelings associated with disappointing news generally be reduced?

(Multiple Choice)
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When writing a letter to a customer denying credit, you have four goals. Which of the following is NOT one of these goals?

(Multiple Choice)
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When abusive language is spoken, it's called ____________________.

(Short Answer)
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Which of the following is the best subject line for a memo delivering bad news to employees?

(Multiple Choice)
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