Question 1

Which of the following is an effective way for persuasive writers and speakers to establish credibility with an audience?

Accepted Answer

A) State their expertise. 
B) Offer counterarguments. 
C) Request a response from the receiver. 
D) Suggest new ideas, directives, or recommendations for change that will be of interest to the audience. 
A) State their expertise. 
B) Offer counterarguments. 
C) Request a response from the receiver. 
D) Suggest new ideas, directives, or recommendations for change that will be of interest to the audience. A

Question 2

Which of the following describes the business use of Twitter?

Accepted Answer

A) to sell products 
B) to get more followers 
C) to influence others and project the company image 
D) to show that a company is present on social media 
A) to sell products 
B) to get more followers 
C) to influence others and project the company image 
D) to show that a company is present on social media C

Question 3

Social media are well-suited for overt selling.

Accepted Answer

A) True 
 B)False  False

Question 4

The direct pattern is best when a past claim has been refused or ignored or if you anticipate reluctance to your claim.

Accepted Answer

A) True 
 B)False

Question 5

The main theme of your appeal in a sales letter is your ___________ selling point.

Accepted Answer

The answer of The main theme of your appeal in...

Question 6

Jessica is writing a proposal for her board of directors to request that her company implement a wellness program. What is the first thing she should do?

Accepted Answer

A) Decide on the purpose of the proposal. 
B) Prepare an outline. 
C) Compose a rough draft of the proposal. 
D) Gather information to include in the proposal. 
A) Decide on the purpose of the proposal. 
B) Prepare an outline. 
C) Compose a rough draft of the proposal. 
D) Gather information to include in the proposal.

Question 7

When employees are asked to perform in a capacity outside their work roles or to accept changes that are not in their best interests, the ____________________ pattern is most effective.

Accepted Answer

The answer of When employees are asked to perform in...

Question 8

Managers trying to persuade employees should use words such as should and must to make their messages more powerful.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following situations requires use of the AIDA (indirect) strategy?

Accepted Answer

A) an invitation to a local politician to speak at your professional organization's awards banquet 
B) an e-mail message asking for information about membership in a professional organization 
C) a letter requesting a copy of your credit report 
D) a memo to reverse a duplicate departmental charge 
A) an invitation to a local politician to speak at your professional organization's awards banquet 
B) an e-mail message asking for information about membership in a professional organization 
C) a letter requesting a copy of your credit report 
D) a memo to reverse a duplicate departmental charge

Question 10

To best overcome resistance, bring up every possible objection your reader might have.

Accepted Answer

A) True 
 B)False

Question 11

Jacqueline wants to convince her supervisor to invest in new iPhones for the sales staff. What is the best thing Jacqueline can do in her proposal?

Accepted Answer

A) Tell her supervisor that the cost of the new iPhones is a good deal for the company. 
B) Tell her supervisor how happy she and the sales staff would be with new iPhones. 
C) Tell her supervisor how much more productive the staff will be resulting in higher sales. 
D) Tell her supervisor about the many features and apps available for the new iPhones. 
A) Tell her supervisor that the cost of the new iPhones is a good deal for the company. 
B) Tell her supervisor how happy she and the sales staff would be with new iPhones. 
C) Tell her supervisor how much more productive the staff will be resulting in higher sales. 
D) Tell her supervisor about the many features and apps available for the new iPhones.

Question 12

Persuasive messages become ____________________ when facts are distorted, overlooked, or manipulated with an intent to deceive.

Accepted Answer

The answer of Persuasive messages become ____________________ when facts are...

Question 13

When applied to language that manipulates, distortion and twisting of the meaning of a message is called ___________.

Accepted Answer

The answer of When applied to language that manipulates, distortion...

Question 14

In the digital age, persuasive skills are becoming less important at work.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following does NOT define persuasion?

Accepted Answer

A) Persuasion is a symbolic process. 
B) Persuasion involves an attempt to influence. 
C) Persuasion limits free choice. 
D) Persuasion involves transmitting a message. 
A) Persuasion is a symbolic process. 
B) Persuasion involves an attempt to influence. 
C) Persuasion limits free choice. 
D) Persuasion involves transmitting a message.

Question 16

Nicole wants to ask her boss if she can telecommute two days a week, but she's afraid her boss will oppose her request. What should she do first in her written request?

Accepted Answer

A) Reduce resistance. 
B) Gain attention. 
C) Motivate action. 
D) Build interest. 
A) Reduce resistance. 
B) Gain attention. 
C) Motivate action. 
D) Build interest.

Question 17

If you are asking for something that you know will be approved, use the ____________________ organizational pattern.

Accepted Answer

The answer of If you are asking for something that...

Question 18

According to the AIDA strategy, the opening paragraph of a persuasive request should gain the ____________________ of the reader.

Accepted Answer

The answer of According to the AIDA strategy, the opening...

Question 19

The first step when writing a sales letter is to analyze the product and the purpose for writing.

Accepted Answer

A) True 
 B)False

Question 20

Leila is writing a persuasive message to her staff and includes the opening sentence Your hard work and dedication are what make this company a success. She is gaining her reader's attention by using what type of opening statement?

Accepted Answer

A) a description of the problem 
B) a compliment 
C) a reader benefit 
D) a stimulating question 
A) a description of the problem 
B) a compliment 
C) a reader benefit 
D) a stimulating question

Which of the following is an effective way for persuasive writers and speakers to establish credibility with an audience?

Which of the following describes the business use of Twitter?

Social media are well-suited for overt selling.

The direct pattern is best when a past claim has been refused or ignored or if you anticipate reluctance to your claim.

The main theme of your appeal in a sales letter is your ___________ selling point.

Jessica is writing a proposal for her board of directors to request that her company implement a wellness program. What is the first thing she should do?

When employees are asked to perform in a capacity outside their work roles or to accept changes that are not in their best interests, the ____________________ pattern is most effective.

Managers trying to persuade employees should use words such as should and must to make their messages more powerful.

Which of the following situations requires use of the AIDA (indirect) strategy?

To best overcome resistance, bring up every possible objection your reader might have.

Jacqueline wants to convince her supervisor to invest in new iPhones for the sales staff. What is the best thing Jacqueline can do in her proposal?

Persuasive messages become ____________________ when facts are distorted, overlooked, or manipulated with an intent to deceive.

When applied to language that manipulates, distortion and twisting of the meaning of a message is called ___________.

In the digital age, persuasive skills are becoming less important at work.

Which of the following does NOT define persuasion?

Nicole wants to ask her boss if she can telecommute two days a week, but she's afraid her boss will oppose her request. What should she do first in her written request?

If you are asking for something that you know will be approved, use the ____________________ organizational pattern.

According to the AIDA strategy, the opening paragraph of a persuasive request should gain the ____________________ of the reader.

The first step when writing a sales letter is to analyze the product and the purpose for writing.

Leila is writing a persuasive message to her staff and includes the opening sentence Your hard work and dedication are what make this company a success. She is gaining her reader's attention by using what type of opening statement?

Business Communication in the Digital Age

Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills

Intercultural Communication

Planning Business Messages

Organizing and Drafting Business Messages

Revising Business Messages

Short Workplace Messages and Digital Media

Positive Messages

Negative Messages

Reporting in the Workplace

Informal Business Reports

Proposals, Business Plans, and Formal Business Reports

Business Presentations

The Job Search and Résumés

Interviewing and Following up

Grammar Exercises

Filters

Exam 10: Persuasive and Sales Messages

Which of the following is an effective way for persuasive writers and speakers to establish credibility with an audience?

Which of the following describes the business use of Twitter?

Social media are well-suited for overt selling.

The direct pattern is best when a past claim has been refused or ignored or if you anticipate reluctance to your claim.

The main theme of your appeal in a sales letter is your ___________ selling point.

Jessica is writing a proposal for her board of directors to request that her company implement a wellness program. What is the first thing she should do?

When employees are asked to perform in a capacity outside their work roles or to accept changes that are not in their best interests, the ____________________ pattern is most effective.

Managers trying to persuade employees should use words such as should and must to make their messages more powerful.

Which of the following situations requires use of the AIDA (indirect) strategy?

To best overcome resistance, bring up every possible objection your reader might have.

Jacqueline wants to convince her supervisor to invest in new iPhones for the sales staff. What is the best thing Jacqueline can do in her proposal?

Persuasive messages become ____________________ when facts are distorted, overlooked, or manipulated with an intent to deceive.

When applied to language that manipulates, distortion and twisting of the meaning of a message is called ___________.

In the digital age, persuasive skills are becoming less important at work.

Which of the following does NOT define persuasion?

Nicole wants to ask her boss if she can telecommute two days a week, but she's afraid her boss will oppose her request. What should she do first in her written request?

If you are asking for something that you know will be approved, use the ____________________ organizational pattern.

According to the AIDA strategy, the opening paragraph of a persuasive request should gain the ____________________ of the reader.

The first step when writing a sales letter is to analyze the product and the purpose for writing.

Leila is writing a persuasive message to her staff and includes the opening sentence Your hard work and dedication are what make this company a success. She is gaining her reader's attention by using what type of opening statement?

Business Communication in the Digital Age

Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills

Intercultural Communication

Planning Business Messages

Organizing and Drafting Business Messages

Revising Business Messages

Short Workplace Messages and Digital Media

Positive Messages

Negative Messages

Reporting in the Workplace

Informal Business Reports

Proposals, Business Plans, and Formal Business Reports

Business Presentations

The Job Search and Résumés

Interviewing and Following up

Grammar Exercises

Filters