Question 1

Although the number of GLBT is relatively small, they constitute an important market segment because of their earning potential.

Accepted Answer

A) True 
 B)False

Question 2

Michelle has a poor overall body image. Describe what this means and the concept of body cathexis relates to her negative perception of her body image.

Accepted Answer

Body image refers to a consumer's subjec

Question 3

Simply put, the _ includes those objects that we consider to be a part of who we are.

Accepted Answer

A)  multiple self 
B)  actual self 
C)  material self 
D)  external self 
E)  extended self 
A)  multiple self 
B)  actual self 
C)  material self 
D)  external self 
E)  extended self

Question 4

Mary Jane is a very conservative businesswoman by day. However, when she decides to "go out on the town," she likes to party and "kick up her heels." This would be an example of a reaction due to the fact that many consumers .

Accepted Answer

A)  prefer their ideal self 
B)  have multiple selves 
C)  are not confident with their real selves 
D)  have secret identities 
E)  are psychotic 
A)  prefer their ideal self 
B)  have multiple selves 
C)  are not confident with their real selves 
D)  have secret identities 
E)  are psychotic

Question 5

Men around the world seem to prefer women who have reproductive potential, and women seem to prefer males who have power and influence. In some cultures, both men and women seem to prefer lighter skin tones, while in others both men and women prefer darker skin tones. What do these findings imply about how an ideal of beauty is established?

Accepted Answer

A)  In collectivist cultures, the ideal of beauty is learned, while in more individualist cultures, the ideal of beauty is intrinsically derived. 
B)  All living organisms must have an instinctual ability to successfully reproduce. The examples show that the human ideal of beauty is instinctually derived. 
C)  People have a tendency to be attracted to people that are like their own parents, implying that the beauty ideal is learned. 
D)  Part of the ideal of beauty seems to be genetic or instinctual, and part of it appears to be cultural, or learned. 
E)  Both examples show the importance of economics and class in the ideal of beauty. People who are rich and successful are considered attractive. 
A)  In collectivist cultures, the ideal of beauty is learned, while in more individualist cultures, the ideal of beauty is intrinsically derived. 
B)  All living organisms must have an instinctual ability to successfully reproduce. The examples show that the human ideal of beauty is instinctually derived. 
C)  People have a tendency to be attracted to people that are like their own parents, implying that the beauty ideal is learned. 
D)  Part of the ideal of beauty seems to be genetic or instinctual, and part of it appears to be cultural, or learned. 
E)  Both examples show the importance of economics and class in the ideal of beauty. People who are rich and successful are considered attractive.

Question 6

The first year university student who brings personal items from home, such as his stereo, and puts posters on his dorm walls, is:

Accepted Answer

A)  protecting his identity in a strange environment 
B)  making sure that he becomes "a new person" 
C)  trying to avoid being criticized by others 
D)  trying to break away from his parents' domination 
E)  making a bid for attention from others 
A)  protecting his identity in a strange environment 
B)  making sure that he becomes "a new person" 
C)  trying to avoid being criticized by others 
D)  trying to break away from his parents' domination 
E)  making a bid for attention from others

Question 7

The "looking- glass self" is but one of many "selves" defining who we are; it is:

Accepted Answer

A)  the ideal self we wish we were as we look at ourselves in the mirror 
B)  the self we see reflecting what our parents were 
C)  the self we imagine others see when reacting to us 
D)  the self we really are, our "real" self 
E)  the self we visualize we will be in our older years 
A)  the ideal self we wish we were as we look at ourselves in the mirror 
B)  the self we see reflecting what our parents were 
C)  the self we imagine others see when reacting to us 
D)  the self we really are, our "real" self 
E)  the self we visualize we will be in our older years

Question 8

When people interact in computer- mediated environments they tend to interact differently with people as they would in real life.

Accepted Answer

A) True 
 B)False

Question 9

"Casual Fridays" in the workplace are evidence that Western societies tend to subscribe to the idea that an inherent separateness should be possible for each individual.

Accepted Answer

A) True 
 B)False

Question 10

Past female body ratios of Barbie translated into 38- 18- 34. Today the Barbie doll is more realistic and represents the "average" female.

Accepted Answer

A) True 
 B)False

Question 11

"You are what you consume." Discuss what is meant by this using examples.

Accepted Answer

The consumption of products and services

Question 12

Describe how ideals of beauty within a culture motivate consumers to go to great lengths to change aspects of their physical selves. Use examples of how people alter themselves to conform to current ideals of beauty.

Accepted Answer

A person's satisfaction with the physica

Question 13

Margaret recently moved out of her parents house to a new city. She made certain that she brought the paintings that used to hang in her old room. These paintings will provide Margaret with a sense of security.

Accepted Answer

A) True 
 B)False

Question 14

refers to possessing both masculine and feminine traits.

Accepted Answer

A)  Anthropology 
B)  Anthropomorphism 
C)  Androgyny 
D)  Agnostic 
E)  Antithesis 
A)  Anthropology 
B)  Anthropomorphism 
C)  Androgyny 
D)  Agnostic 
E)  Antithesis

Question 15

Gaelan, a gay man who lives in New York, wears an earring in his left ear to show his preferred role in a relationship. This is an example of self- decorating serving the following purpose:

Accepted Answer

A)  to indicate high status or rank 
B)  to provide a sense of security 
C)  to place the person in a gender category 
D)  to indicate desired social conduct 
E)  to enhance gender- role identification 
A)  to indicate high status or rank 
B)  to provide a sense of security 
C)  to place the person in a gender category 
D)  to indicate desired social conduct 
E)  to enhance gender- role identification

Question 16

A person who is anorexic is suffering from a negative body cathexis.

Accepted Answer

A) True 
 B)False

Question 17

Placing coolers of Powerade drinks and energy bars in high traffic areas of fitness centres indicates that marketers are most likely trying to ensure that appropriate are active.

Accepted Answer

A)  role identities 
B)  competitive products 
C)  profit centres 
D)  differentiated products 
E)  paired stimuli 
A)  role identities 
B)  competitive products 
C)  profit centres 
D)  differentiated products 
E)  paired stimuli

Question 18

All of the following are reasons for body adornment and/or mutilation, EXCEPT:

Accepted Answer

A)  to display evidence of desired social behaviour 
B)  to identify the individual's place in the social organization 
C)  to provide a sense of security 
D)  to separate group members from nonmembers 
E)  to indicate undesirable social conduct 
A)  to display evidence of desired social behaviour 
B)  to identify the individual's place in the social organization 
C)  to provide a sense of security 
D)  to separate group members from nonmembers 
E)  to indicate undesirable social conduct

Question 19

Reggie is a gay male that is highly educated, earns a high income and describes himself as sophisticated, intellectual, and an activist. Reggie would best fit into which of the following segment?

Accepted Answer

A)  Party People 
B)  Gay Mainstream 
C)  Closeted 
D)  Super Gays 
E)  Habitaters 
A)  Party People 
B)  Gay Mainstream 
C)  Closeted 
D)  Super Gays 
E)  Habitaters

Question 20

In terms of the extended self, the level indicated by cars would be:

Accepted Answer

A)  prestige 
B)  physiological 
C)  individual 
D)  power 
E)  family 
A)  prestige 
B)  physiological 
C)  individual 
D)  power 
E)  family

Although the number of GLBT is relatively small, they constitute an important market segment because of their earning potential.

Michelle has a poor overall body image. Describe what this means and the concept of body cathexis relates to her negative perception of her body image.

Simply put, the _ includes those objects that we consider to be a part of who we are.

Mary Jane is a very conservative businesswoman by day. However, when she decides to "go out on the town," she likes to party and "kick up her heels." This would be an example of a reaction due to the fact that many consumers .

The first year university student who brings personal items from home, such as his stereo, and puts posters on his dorm walls, is:

The "looking- glass self" is but one of many "selves" defining who we are; it is:

When people interact in computer- mediated environments they tend to interact differently with people as they would in real life.

"Casual Fridays" in the workplace are evidence that Western societies tend to subscribe to the idea that an inherent separateness should be possible for each individual.

Past female body ratios of Barbie translated into 38- 18- 34. Today the Barbie doll is more realistic and represents the "average" female.

"You are what you consume." Discuss what is meant by this using examples.

Describe how ideals of beauty within a culture motivate consumers to go to great lengths to change aspects of their physical selves. Use examples of how people alter themselves to conform to current ideals of beauty.

Margaret recently moved out of her parents house to a new city. She made certain that she brought the paintings that used to hang in her old room. These paintings will provide Margaret with a sense of security.

refers to possessing both masculine and feminine traits.

Gaelan, a gay man who lives in New York, wears an earring in his left ear to show his preferred role in a relationship. This is an example of self- decorating serving the following purpose:

A person who is anorexic is suffering from a negative body cathexis.

Placing coolers of Powerade drinks and energy bars in high traffic areas of fitness centres indicates that marketers are most likely trying to ensure that appropriate are active.

All of the following are reasons for body adornment and/or mutilation, EXCEPT:

Reggie is a gay male that is highly educated, earns a high income and describes himself as sophisticated, intellectual, and an activist. Reggie would best fit into which of the following segment?

In terms of the extended self, the level indicated by cars would be:

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning and Memory

The Self and Gender Identity

Personality, Lifestyles, and Values

Attitudes and Persuasive Communications

Decision Making

Buying, Using, and Disposing

Group Influences and Social Media

Income and Social Class

Subcultures

Culture

Careers in Consumer Research

Research Methods

Sources of Secondary Data

Filters

Exam 5: Motivation and Affect

Although the number of GLBT is relatively small, they constitute an important market segment because of their earning potential.

Michelle has a poor overall body image. Describe what this means and the concept of body cathexis relates to her negative perception of her body image.

Simply put, the _ includes those objects that we consider to be a part of who we are.

Mary Jane is a very conservative businesswoman by day. However, when she decides to "go out on the town," she likes to party and "kick up her heels." This would be an example of a reaction due to the fact that many consumers .

The first year university student who brings personal items from home, such as his stereo, and puts posters on his dorm walls, is:

The "looking- glass self" is but one of many "selves" defining who we are; it is:

When people interact in computer- mediated environments they tend to interact differently with people as they would in real life.

"Casual Fridays" in the workplace are evidence that Western societies tend to subscribe to the idea that an inherent separateness should be possible for each individual.

Past female body ratios of Barbie translated into 38- 18- 34. Today the Barbie doll is more realistic and represents the "average" female.

"You are what you consume." Discuss what is meant by this using examples.

Describe how ideals of beauty within a culture motivate consumers to go to great lengths to change aspects of their physical selves. Use examples of how people alter themselves to conform to current ideals of beauty.

Margaret recently moved out of her parents house to a new city. She made certain that she brought the paintings that used to hang in her old room. These paintings will provide Margaret with a sense of security.

refers to possessing both masculine and feminine traits.

Gaelan, a gay man who lives in New York, wears an earring in his left ear to show his preferred role in a relationship. This is an example of self- decorating serving the following purpose:

A person who is anorexic is suffering from a negative body cathexis.

Placing coolers of Powerade drinks and energy bars in high traffic areas of fitness centres indicates that marketers are most likely trying to ensure that appropriate are active.

All of the following are reasons for body adornment and/or mutilation, EXCEPT:

Reggie is a gay male that is highly educated, earns a high income and describes himself as sophisticated, intellectual, and an activist. Reggie would best fit into which of the following segment?

In terms of the extended self, the level indicated by cars would be:

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning and Memory

The Self and Gender Identity

Personality, Lifestyles, and Values

Attitudes and Persuasive Communications

Decision Making

Buying, Using, and Disposing

Group Influences and Social Media

Income and Social Class

Subcultures

Culture

Careers in Consumer Research

Research Methods

Sources of Secondary Data

Filters