Exam 5: Motivation and Affect

In terms of the extended self, the level indicated by homes would be:

Many societies expect males to pursue agentic goals.

Claire's hair and eyes are more central to her self- concept than her hand and toes. This is a good example of which concept?

People in the Gay Mainstream segment are ideal to target for products aimed at single sizes because very few of them are in relationships.

If Chen Ho follows a Confucian perspective and dresses according to accepted rules of the group (in which others' perceptions of the self and maintaining one's desired status in their eyes is important), then he is recognizing the importance of .

Greg, a Canadian advertising executive, is responsible for creating an television advertisement for a laundry detergent and definitely wanted to feature a woman using the product, mainly because his research indicates that the primary purchasers of this laundry detergent are women. He also noted that these women have a strong masculine component to their personalities. What should be shown in this television advertisement?

Gilles arrives at the Canadian Armed Forces (CAF) training camp for duty, and upon registering, he is shaken that they confiscate all his personal possessions. The CAF is most likely trying to:

A professor came to class dressed in a formal shirt and tie. He states that he would like to explain the concept of self. He took off his tie and shirt. Underneath he had on a t- shirt with a picture of a handsome tennis player on the front. Then the professor turned around to show a picture of a cartoon clown on the back. "All of these are who I am," he said. What point was the professor trying to make, and what did the different dress and icons most likely represent?

In a study of a beer advertisement, two executions were prepared, one in masculine terms and the other in feminine terms. What kind of people preferred this execution of the ad: "Brewed with tender care, X Beer is a full- bodied beer that goes down smooth and gentle...":

New members of a fraternity were required to participate in a series of activities that some considered to be dangerous. These activities serve the following purpose:

One dimension of "face" is mein- tzu.

Julia Roberts' full lips are an example of a positively valued female facial characteristic.

"Extension of the self" is only really important to Western culture.

Franz is very meticulous in appearance, and prepares his attire carefully before going anywhere as he wants to feel confident. This is an illustration of theory.

When shopping, Denise chooses clothing and other products that will place her in a good light with others. Denise is a person that engages in the practice of:

Dave has a large discrepancy between his ideal self and real self. It would be unwise for marketers to target people like Dave using fantasy appeals, since what is shown in such ads is way out of reach of what they believe they can do.

Jane, a natural brunette, recently dyed her hair red. She is likely to now be perceived as drab and boring.

Our realistic appraisal of the qualities we have and don't have .

Masculinity and femininity are biologically determined characteristics.

Beth always wears a necklace that she considers a lucky charm. For Beth, this decoration serves the purpose of placing her in a gender category.