Question 1

The phrase, "You are what you consume," recognizes that products do more than influence the perceptions of others about who we are. They also:

Accepted Answer

A)  help us determine our own sense of self as well 
B)  lower our self- esteem because we cannot reach our ideal self 
C)  act as protection to enable us to keep others from learning too much about our true self 
D)  serve as a substitute for a well- developed self- concept 
E)  hide us from ever really knowing who we are 
A)  help us determine our own sense of self as well 
B)  lower our self- esteem because we cannot reach our ideal self 
C)  act as protection to enable us to keep others from learning too much about our true self 
D)  serve as a substitute for a well- developed self- concept 
E)  hide us from ever really knowing who we are

Question 2

Marketers can be assured that customers always buy products whose characteristics match their own.

Accepted Answer

A) True 
 B)False

Question 3

A/an is a model, or exemplar, of appearance valued by a culture.

Accepted Answer

The answer of A/an is a model, or exemplar, of...

Question 4

Through research, the makers of Toblerone chocolate bars have identified a segment that prefers to buy a 30 gram bar rather than their 100+ gram bars. This segment is most likely:

Accepted Answer

A)  low in self esteem 
B)  very worried about what others think 
C)  younger and single 
D)  high in self- actualization 
E)  older and married 
A)  low in self esteem 
B)  very worried about what others think 
C)  younger and single 
D)  high in self- actualization 
E)  older and married

Question 5

Attributes of self- concept can be described along several dimensions. If Rudi Gonzalez sees himself as being one who is handsome (has a highly attractive face) rather than a person who is intellectual, which of the following self- concept dimensions best applies to Rudi's view of himself?

Accepted Answer

A)  Positivity 
B)  Content 
C)  Negativity 
D)  Stability over time 
E)  Intensity 
A)  Positivity 
B)  Content 
C)  Negativity 
D)  Stability over time 
E)  Intensity

Question 6

In a study of young adults it was found that those who were the most dissatisfied with their bodies were frequent users of "preening" products such as hair conditioners, facial bronzer, tooth polish, colognes.

Accepted Answer

A) True 
 B)False

Question 7

refers to the possession of both masculine and feminine traits.

Accepted Answer

The answer of refers to the possession of both masculine...

Question 8

Discuss the importance of the gay and lesbian market to marketers.

Accepted Answer

Some companies recognized the value of t

Question 9

Al was considered a low self- monitor, so when he purchased running shoes he was not concerned with the impressions they made on others.

Accepted Answer

A) True 
 B)False

Question 10

"Maleness- femaleness" and "masculinity- femininity": Do these terms mean the same thing? Discuss and include gender- typed products in your answer.

Accepted Answer

The issue is gender versus sexuality. Ge

Question 11

A statement such as "I would probably make a good actor" would most likely come from a person who is:

Accepted Answer

A)  high in self- monitoring abilities 
B)  demonstrating unmet needs 
C)  never to be trusted 
D)  low in self esteem 
E)  dishonest and untruthful 
A)  high in self- monitoring abilities 
B)  demonstrating unmet needs 
C)  never to be trusted 
D)  low in self esteem 
E)  dishonest and untruthful

Question 12

The process of social comparison involves all of the following, EXCEPT:

Accepted Answer

A)  is used by advertisers who show idealized images of happy attractive people who just happen to be using their products 
B)  is triggered when we try to evaluate our self by comparing it with other people and media images 
C)  is the process of imagining the reactions of others towards oneself 
D)  appears to be a basic human motive 
E)  may make women who see beautiful models in ads become less satisfied with their own appearance 
A)  is used by advertisers who show idealized images of happy attractive people who just happen to be using their products 
B)  is triggered when we try to evaluate our self by comparing it with other people and media images 
C)  is the process of imagining the reactions of others towards oneself 
D)  appears to be a basic human motive 
E)  may make women who see beautiful models in ads become less satisfied with their own appearance

Question 13

While one may evaluate one's self positively overall, certain parts or "sides" of the self may be evaluated more positively than others.

Accepted Answer

A) True 
 B)False

Question 14

The four levels of the extended self are:

Accepted Answer

A)  individual, secret, community, group 
B)  material, ideal, reflected, aspirational 
C)  individual, tribal, family, public 
D)  family, private, public, individual 
E)  community, family, individual, group 
A)  individual, secret, community, group 
B)  material, ideal, reflected, aspirational 
C)  individual, tribal, family, public 
D)  family, private, public, individual 
E)  community, family, individual, group

Question 15

Symbolic interactionism stresses that people are influenced by the interpretations of meaning shared by others in a symbolic environment.

Accepted Answer

A) True 
 B)False

Question 16

To target consumers with high self- esteem, a food manufacturer should consider releasing portion- controlled snack items since people with high self- esteem feel they are in control over what they eat.

Accepted Answer

A) True 
 B)False

Question 17

Although he worked out regularly, like many men Todd considered his current figure was not his ideal figure and certainly not attractive to women.

Accepted Answer

A) True 
 B)False

Question 18

A consumer's subjective evaluation of his or her physical self is called:

Accepted Answer

A)  Adonis syndrome 
B)  self- absorption 
C)  objective self- awareness 
D)  body image 
E)  personal beauty 
A)  Adonis syndrome 
B)  self- absorption 
C)  objective self- awareness 
D)  body image 
E)  personal beauty

Question 19

A distorted body image has been linked to eating disorders. People with perceive themselves as being too fat; they virtually starve themselves in the quest for thinness.

Accepted Answer

A)  fattism 
B)  an ideal self 
C)  symmetry 
D)  hypochondria 
E)  anorexia 
A)  fattism 
B)  an ideal self 
C)  symmetry 
D)  hypochondria 
E)  anorexia

Question 20

Although it sounds like a positive activity, group dieting is most likely not having a positive influence on women.

Accepted Answer

A) True 
 B)False

The phrase, "You are what you consume," recognizes that products do more than influence the perceptions of others about who we are. They also:

Marketers can be assured that customers always buy products whose characteristics match their own.

A/an is a model, or exemplar, of appearance valued by a culture.

Through research, the makers of Toblerone chocolate bars have identified a segment that prefers to buy a 30 gram bar rather than their 100+ gram bars. This segment is most likely:

Attributes of self- concept can be described along several dimensions. If Rudi Gonzalez sees himself as being one who is handsome (has a highly attractive face) rather than a person who is intellectual, which of the following self- concept dimensions best applies to Rudi's view of himself?

In a study of young adults it was found that those who were the most dissatisfied with their bodies were frequent users of "preening" products such as hair conditioners, facial bronzer, tooth polish, colognes.

refers to the possession of both masculine and feminine traits.

Discuss the importance of the gay and lesbian market to marketers.

Al was considered a low self- monitor, so when he purchased running shoes he was not concerned with the impressions they made on others.

"Maleness- femaleness" and "masculinity- femininity": Do these terms mean the same thing? Discuss and include gender- typed products in your answer.

A statement such as "I would probably make a good actor" would most likely come from a person who is:

The process of social comparison involves all of the following, EXCEPT:

While one may evaluate one's self positively overall, certain parts or "sides" of the self may be evaluated more positively than others.

The four levels of the extended self are:

Symbolic interactionism stresses that people are influenced by the interpretations of meaning shared by others in a symbolic environment.

To target consumers with high self- esteem, a food manufacturer should consider releasing portion- controlled snack items since people with high self- esteem feel they are in control over what they eat.

Although he worked out regularly, like many men Todd considered his current figure was not his ideal figure and certainly not attractive to women.

A consumer's subjective evaluation of his or her physical self is called:

A distorted body image has been linked to eating disorders. People with perceive themselves as being too fat; they virtually starve themselves in the quest for thinness.

Although it sounds like a positive activity, group dieting is most likely not having a positive influence on women.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning and Memory

The Self and Gender Identity

Personality, Lifestyles, and Values

Attitudes and Persuasive Communications

Decision Making

Buying, Using, and Disposing

Group Influences and Social Media

Income and Social Class

Subcultures

Culture

Careers in Consumer Research

Research Methods

Sources of Secondary Data

Filters

Exam 5: Motivation and Affect

The phrase, "You are what you consume," recognizes that products do more than influence the perceptions of others about who we are. They also:

Marketers can be assured that customers always buy products whose characteristics match their own.

A/an is a model, or exemplar, of appearance valued by a culture.

Through research, the makers of Toblerone chocolate bars have identified a segment that prefers to buy a 30 gram bar rather than their 100+ gram bars. This segment is most likely:

Attributes of self- concept can be described along several dimensions. If Rudi Gonzalez sees himself as being one who is handsome (has a highly attractive face) rather than a person who is intellectual, which of the following self- concept dimensions best applies to Rudi's view of himself?

In a study of young adults it was found that those who were the most dissatisfied with their bodies were frequent users of "preening" products such as hair conditioners, facial bronzer, tooth polish, colognes.

refers to the possession of both masculine and feminine traits.

Discuss the importance of the gay and lesbian market to marketers.

Al was considered a low self- monitor, so when he purchased running shoes he was not concerned with the impressions they made on others.

"Maleness- femaleness" and "masculinity- femininity": Do these terms mean the same thing? Discuss and include gender- typed products in your answer.

A statement such as "I would probably make a good actor" would most likely come from a person who is:

The process of social comparison involves all of the following, EXCEPT:

While one may evaluate one's self positively overall, certain parts or "sides" of the self may be evaluated more positively than others.

The four levels of the extended self are:

Symbolic interactionism stresses that people are influenced by the interpretations of meaning shared by others in a symbolic environment.

To target consumers with high self- esteem, a food manufacturer should consider releasing portion- controlled snack items since people with high self- esteem feel they are in control over what they eat.

Although he worked out regularly, like many men Todd considered his current figure was not his ideal figure and certainly not attractive to women.

A consumer's subjective evaluation of his or her physical self is called:

A distorted body image has been linked to eating disorders. People with perceive themselves as being too fat; they virtually starve themselves in the quest for thinness.

Although it sounds like a positive activity, group dieting is most likely not having a positive influence on women.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning and Memory

The Self and Gender Identity

Personality, Lifestyles, and Values

Attitudes and Persuasive Communications

Decision Making

Buying, Using, and Disposing

Group Influences and Social Media

Income and Social Class

Subcultures

Culture

Careers in Consumer Research

Research Methods

Sources of Secondary Data

Filters