Exam 5: Consumer Behavior: How and Why We Buy

Robert has taken up bicycle riding as a hobby and as a way to maintain his physical stamina.He understands he will need to make sure he gets adequate water when he is bike riding.He wants to buy a hydration system.Having gathered a great deal of information,he has decided to compare three systems-- Waterbags for Roadies,Supertanker Hydropacks,and Fast Water.Robert is in the stage of his purchase decision.

,the doing component of attitudes,involves a consumer's intention to do something,such as the intention to purchase or use a certain product.

When he was a twenty- year- old bachelor,Hugh Atwater had different consumer needs than he did when he married at twenty- six,fathered twins at twenty- eight,and divorced at thirty- seven.These changes in Atwater's consumer needs are directly related to changes in his .

In a marketing context,a person's attitude has three components.What are these components? List and briefly define each component.

Consumer behavior is the process (RED)studied how consumers related to shopping and charity.

Jell- O brand gelatin introduced a line of vegetable flavored gelatins,such as tomato and celery.The product failed because consumers associated Jell- O gelatin with a sweet,fruit- based flavor.In this example,made consumers unwilling to accept the new product.

The invitation to go skiing for the weekend forced Donna to look at her current wardrobe.She decided she needed a much warmer coat.Donna was in which stage of the purchase decision?

Stimulus generalization explains why people who enjoyed a movie were expected to fill theaters for its sequel.

A purchase decision made with significant but not extensive effort would be classified as .

There are people who work in similar occupations,have similar income levels,and usually share tastes in clothing,decorating styles,and leisure activities.These people also share many political and religious beliefs as well as ideas regarding valued activities and goals.These people could all be categorized as being in the same _.