Exam 5: Consumer Behavior: How and Why We Buy

is the knowing component of attitudes.It is the beliefs or knowledge a person has about a product and its important characteristics.

Evaluative criteria are always tangible features.

Wild Plant decided to develop a product line called Room Gear that would let kids decorate their rooms with cool gear and gadgets.Why would marketers keep in mind the gender differences of the potential consumers of products for this line of goods?

The sales sites provide opportunities for consumers to sell everything from collectible comic books to a vintage trombone.

The highest level of needs on Maslow's hierarchy of needs is .

Consumers respond to services such as ordering products online because they feel .

_ _ is one of consumers' most limited resources.

are deeply held beliefs about right and wrong ways to live.

A belief that your family is more important then your job is an example of a cultural value.

Cognitive learning theorists .

The use of actresses in ads for a brand of hair coloring products is an application of which learning theory?

Leona purchased two bottles of wine from vineyards in Australia.When asked her opinion of the wine,she said the burgundy wine tasted like alcoholic grape juice,but the Chablis had a crisp taste that she really enjoyed.These statements would have been made during the stage of the purchase decision.

The founder of the upscale shoe company called Harry's Shoes Ltd.persuaded actors to wear prototypes of his company's shoes to the Oscars.This shoe company believed that the actors would be for the company.

Consumers often rely on decision guidelines when weighing the claims companies make.These rules are referred to as .

In an online community,what does a ring have to do with a chat room?

is an internal state that drives consumers to satisfy needs.

is the step of the decision- making process in which the consumer checks his/her memory and surveys the environment to identify what options are out there that might solve the problem.

When little effort is required for a consumer to make a purchase decision,this process would be classified as _ .

occurs when people learn that their actions result in rewards or punishments.

Because consumers buy products that are extensions of their personalities,marketers try to create that will appeal to different types of people.