Question 1

Analyze the dangers of social networks.

Accepted Answer

Social networks are on- line communities

Question 2

The creation of brand loyalty has had little effect upon marketing and consumer purchases over the years.

Accepted Answer

A) True 
 B)False

Question 3

How does habitual decision making differ from extended problem solving?

Accepted Answer

A) Consumers engaged in extended problem solving perceive less risk than consumers involved in habitual decision making. 
B) Consumers who are seeking to develop their loyalty to a brand would be more likely to make habitual decisions as opposed to extended problem solving. 
C) The level of involvement for habitual decision making is lower than for extended problem solving. 
D) Consumers who are buying an anniversary cruise would most likely use habitual decision making because the level of involvement is higher than with extended problem solving. 
E) Extended problem solving uses behavioral learning,and habitual decision making uses cognitive learning. 
A) Consumers engaged in extended problem solving perceive less risk than consumers involved in habitual decision making. 
B) Consumers who are seeking to develop their loyalty to a brand would be more likely to make habitual decisions as opposed to extended problem solving. 
C) The level of involvement for habitual decision making is lower than for extended problem solving. 
D) Consumers who are buying an anniversary cruise would most likely use habitual decision making because the level of involvement is higher than with extended problem solving. 
E) Extended problem solving uses behavioral learning,and habitual decision making uses cognitive learning.

Question 4

What is involved in the habitual decision- making process versus the extended problem- solving process.

Accepted Answer

Habitual decision making requi

Question 5

How does a television commercial about a company that will help a person lose weight implement the problem recognition phase of the consumer decision- making process? Explain your answer.

Accepted Answer

Problem recognition occurs when a messag

Question 6

Country of origin is a(n)some consumers use to decide what brand to buy.

Accepted Answer

A) core competency 
B) buying plan 
C) analogy 
D) heuristic 
E) synergistic criterion 
A) core competency 
B) buying plan 
C) analogy 
D) heuristic 
E) synergistic criterion

Question 7

If a product is expensive or complex and hard to understand,the consumer may experience .

Accepted Answer

A) reference groups 
B) heuristics 
C) lifestyle choice 
D) perceived risk 
E) social class awareness 
A) reference groups 
B) heuristics 
C) lifestyle choice 
D) perceived risk 
E) social class awareness

Question 8

Which internal influence on consumer behavior most likely explains why so many ads contain puppies,kittens,and small children that have nothing to do with the product? Explain your answer.

Accepted Answer

Classical conditioning.With classical co

Question 9

are traditionally practiced by many universities each year and include activities such as the engineering students at the University of Missouri at Rolla parading through town with shillelaghs on St.Patrick's Day.

Accepted Answer

A) generational cohorts 
B) Family life cycles 
C) Evaluation criteria 
D) Rituals 
E) Psychographics 
A) generational cohorts 
B) Family life cycles 
C) Evaluation criteria 
D) Rituals 
E) Psychographics

Question 10

The cable networks,ESPN,the Food Channel,HGTV,and MTV are all forms of lifestyle marketing.

Accepted Answer

A) True 
 B)False

Question 11

are software programs some websites use to find Internet retailers selling a particular product.

Accepted Answer

A) Opinion leaders 
B) Heuristics 
C) Shopbots 
D) Reference groups 
E) Information searchers 
A) Opinion leaders 
B) Heuristics 
C) Shopbots 
D) Reference groups 
E) Information searchers

Question 12

Opinion leaders usually have little or no effect on adults seeking to make a major purchase.

Accepted Answer

A) True 
 B)False

Question 13

After the first Harry Potter book was released,readers were eager for the next volume.By the time the last volume was published,the book was a guaranteed best seller because people expected to get as much enjoyment out of the new Harry Potter book as they had from previous Harry Potter books.This is an example of .

Accepted Answer

A) stimulus generalization 
B) observational learning 
C) classical conditioning 
D) operant conditioning 
E) stimulus discrimination 
A) stimulus generalization 
B) observational learning 
C) classical conditioning 
D) operant conditioning 
E) stimulus discrimination

Question 14

McDonald's placement of a small toy in each Happy Meal as a reward for coming to the fast- food restaurant and ordering its food is based on which form of behavioral learning?

Accepted Answer

A) observational learning 
B) classical conditioning 
C) operant conditioning 
D) stimulus generalization 
E) stimulus discrimination 
A) observational learning 
B) classical conditioning 
C) operant conditioning 
D) stimulus generalization 
E) stimulus discrimination

Question 15

To breathe life into demographic analysis,marketers turn to that group consumers according to psychological and behavioral similarities.

Accepted Answer

A) psychographics 
B) social classes 
C) opinion leaders groups 
D) reference groups 
E) bandwagon groups 
A) psychographics 
B) social classes 
C) opinion leaders groups 
D) reference groups 
E) bandwagon groups

Question 16

To determine the best price for a first edition copy of a Stephen King's novel with a dust jacket in mint condition,Jason used a(n)_ _ that provided him with pricing information from all the bookstores that currently had the requested book in stock.

Accepted Answer

A) mystery shopper 
B) shop bot 
C) competitive agent 
D) interstitial 
E) Web navigator 
A) mystery shopper 
B) shop bot 
C) competitive agent 
D) interstitial 
E) Web navigator

Question 17

A is a set of people a consumer wants to please or imitate.They are evaluated for what they wear,where they go,what brands they buy,and so on.

Accepted Answer

A) social class group 
B) perception group 
C) culture group 
D) reference group 
E) family lifestyle group 
A) social class group 
B) perception group 
C) culture group 
D) reference group 
E) family lifestyle group

Question 18

Pressure to conform may be particularly intense and may escalate as more group members begin to "cave in." This process is sometimes called _ .

Accepted Answer

A) the bandwagon effect 
B) perceived risk 
C) classic conditioning 
D) operant conditioning 
E) the hierarchy of needs 
A) the bandwagon effect 
B) perceived risk 
C) classic conditioning 
D) operant conditioning 
E) the hierarchy of needs

Question 19

occurs whenever a consumer sees a significant difference between her/his current state of affairs and some desired or ideal state.

Accepted Answer

A) Conformity 
B) Perceived risk 
C) Problem solving 
D) Problem recognition 
E) Lifestyle change 
A) Conformity 
B) Perceived risk 
C) Problem solving 
D) Problem recognition 
E) Lifestyle change

Question 20

refers to online communication and purchases that occur among individuals without directly involving the manufacturer or retailer.

Accepted Answer

A) C2B marketing 
B) Business- to- business e- commerce 
C) B2B e- tailing 
D) B2C e- marketing 
E) consumer- to- consumer e- commerce 
A) C2B marketing 
B) Business- to- business e- commerce 
C) B2B e- tailing 
D) B2C e- marketing 
E) consumer- to- consumer e- commerce

Analyze the dangers of social networks.

The creation of brand loyalty has had little effect upon marketing and consumer purchases over the years.

How does habitual decision making differ from extended problem solving?

What is involved in the habitual decision- making process versus the extended problem- solving process.

How does a television commercial about a company that will help a person lose weight implement the problem recognition phase of the consumer decision- making process? Explain your answer.

Country of origin is a(n)some consumers use to decide what brand to buy.

If a product is expensive or complex and hard to understand,the consumer may experience .

Which internal influence on consumer behavior most likely explains why so many ads contain puppies,kittens,and small children that have nothing to do with the product? Explain your answer.

are traditionally practiced by many universities each year and include activities such as the engineering students at the University of Missouri at Rolla parading through town with shillelaghs on St.Patrick's Day.

The cable networks,ESPN,the Food Channel,HGTV,and MTV are all forms of lifestyle marketing.

are software programs some websites use to find Internet retailers selling a particular product.

Opinion leaders usually have little or no effect on adults seeking to make a major purchase.

McDonald's placement of a small toy in each Happy Meal as a reward for coming to the fast- food restaurant and ordering its food is based on which form of behavioral learning?

To breathe life into demographic analysis,marketers turn to that group consumers according to psychological and behavioral similarities.

To determine the best price for a first edition copy of a Stephen King's novel with a dust jacket in mint condition,Jason used a(n)_ _ that provided him with pricing information from all the bookstores that currently had the requested book in stock.

A is a set of people a consumer wants to please or imitate.They are evaluated for what they wear,where they go,what brands they buy,and so on.

Pressure to conform may be particularly intense and may escalate as more group members begin to "cave in." This process is sometimes called _ .

occurs whenever a consumer sees a significant difference between her/his current state of affairs and some desired or ideal state.

refers to online communication and purchases that occur among individuals without directly involving the manufacturer or retailer.

Welcome to the World of Marketing: Createand Deliver Value

Strategic Market Planning: Capture the Big Picture

Thriving in the Marketing Environment: the World Is Flat

Marketing Research: Gather,analyze,and Use Information

Business-To-Business Markets: How and Why Organizations Buy

Sharpening the Focus: Target Marketing Strategies and Cus-Tomer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Pricing the Product

Catch the Buzz: Promotional Strategy and Integrated Marketing Communication

Advertising,sales Promotion,and Public Relations

Personal Selling,sales Management,and Direct Marketing

Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics

Retailing: Bricks and Clicks

Filters

Exam 5: Consumer Behavior: How and Why We Buy

Analyze the dangers of social networks.

The creation of brand loyalty has had little effect upon marketing and consumer purchases over the years.

How does habitual decision making differ from extended problem solving?

What is involved in the habitual decision- making process versus the extended problem- solving process.

How does a television commercial about a company that will help a person lose weight implement the problem recognition phase of the consumer decision- making process? Explain your answer.

Country of origin is a(n)some consumers use to decide what brand to buy.

If a product is expensive or complex and hard to understand,the consumer may experience .

Which internal influence on consumer behavior most likely explains why so many ads contain puppies,kittens,and small children that have nothing to do with the product? Explain your answer.

are traditionally practiced by many universities each year and include activities such as the engineering students at the University of Missouri at Rolla parading through town with shillelaghs on St.Patrick's Day.

The cable networks,ESPN,the Food Channel,HGTV,and MTV are all forms of lifestyle marketing.

are software programs some websites use to find Internet retailers selling a particular product.

Opinion leaders usually have little or no effect on adults seeking to make a major purchase.

McDonald's placement of a small toy in each Happy Meal as a reward for coming to the fast- food restaurant and ordering its food is based on which form of behavioral learning?

To breathe life into demographic analysis,marketers turn to that group consumers according to psychological and behavioral similarities.

To determine the best price for a first edition copy of a Stephen King's novel with a dust jacket in mint condition,Jason used a(n)_ _ that provided him with pricing information from all the bookstores that currently had the requested book in stock.

A is a set of people a consumer wants to please or imitate.They are evaluated for what they wear,where they go,what brands they buy,and so on.

Pressure to conform may be particularly intense and may escalate as more group members begin to "cave in." This process is sometimes called _ .

occurs whenever a consumer sees a significant difference between her/his current state of affairs and some desired or ideal state.

refers to online communication and purchases that occur among individuals without directly involving the manufacturer or retailer.

Welcome to the World of Marketing: Createand Deliver Value

Strategic Market Planning: Capture the Big Picture

Thriving in the Marketing Environment: the World Is Flat

Marketing Research: Gather,analyze,and Use Information

Business-To-Business Markets: How and Why Organizations Buy

Sharpening the Focus: Target Marketing Strategies and Cus-Tomer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Pricing the Product

Catch the Buzz: Promotional Strategy and Integrated Marketing Communication

Advertising,sales Promotion,and Public Relations

Personal Selling,sales Management,and Direct Marketing

Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics

Retailing: Bricks and Clicks

Filters