Exam 5: Consumer Behavior: How and Why We Buy

Ruth loves to bake homemade breads.She will use only Pillsbury flour because that's the brand her mother,the best baker Ruth ever knew,always used.Ruth's brand loyalty is a type of _.

People's moods and behaviors are strongly influenced by their physical surrounding.Two dimensions,,determine whether a shopper will react positively or negatively to a store environment.

Innovativeness,materialism,self- confidence,and sociability are _ .

How does the type of music someone likes to listen to categorize that person into a subculture group?

The three main categories of influences that affect the consumer decision- making process are .

Donna wants to buy a new coat.During the _ stage of her purchase decision she will ask her friends to recommend a store and/or a style of coat.She will search the newspaper for coat sales,and she will visit nearby stores to see what is available in her price range.

An attitude is _ .

(RED)wanted to know consumers' thinking about the idea of combining capitalism with charity.Understanding attitudes is part of understanding .

Mrs.White and Mrs.Arakian are both fifty- six years old and eligible for many senior- citizen discounts.Mrs.Arakian enjoys getting these discounts.Mrs.White thinks Mrs.Arakian's behavior is awful and would rather never get a discount if it meant she had to reveal how old she was.These contrasting behaviors are an example of how can influence consumer decisions.

A purchase decision made with much exertion would be classified as .

often influence others' attitudes or behaviors because others perceive him/her as possessing expertise about a product.

Consumer satisfaction/dissatisfaction is within the step of the consumer decision- making process.

Purchase decisions that require extended problem solving are for high- involvement products.

are often luxury goods that serve as visible markers to flaunt membership in higher social classes.

When a consumer is determining his/her overall feelings or attitudes about a product after purchasing it,they are experiencing the step of the consumer decision- making process.

Jane's aunt wants a cashmere blanket to put over her legs when she watches television from her favorite chair.Jane can drive fifty miles and pay $90 for the blanket,or she can order one off the Internet for $168.Because Jane works fifty hours a week,cares for three children,and tries to help her aunt,she opted to buy the blanket on the Internet.This is an example of how influences the consumer decision- making process.

Marketers are working harder to woo consumers at young ages to accomplish the prized goal of from those consumers.

Juana looked at her September issue of O magazine and did not see anything of interest.After her mother was diagnosed with bipolar disorder,she found the issue extremely interesting because it offered advice on how to help people who are suffering from this problem.The fact that the boring issue became quite interesting is due to .

Behavioral learning theorists .

How do marketers deliberately play a part in enforcing society's expectations regarding gender roles?