Question 1

Identify a product you have purchased within the last thirty days.What is your postpurchase evaluation of this product?

Accepted Answer

Students will identify many different pr

Question 2

When a consumer is armed with information and narrows down the choices by deciding which of all the possibilities is feasible and compares the pros and cons of each remaining option,this consumer is experiencing the step of the consumer decision- making process.

Accepted Answer

A) problem recognition 
B) evaluation of alternatives 
C) postpurchase evaluation 
D) product choice 
E) information search 
A) problem recognition 
B) evaluation of alternatives 
C) postpurchase evaluation 
D) product choice 
E) information search

Question 3

The bandwagon effect is an accurate description of .

Accepted Answer

A) how people move from one social class to another 
B) how some consumers buy Tide brand or Cheer brand instead of generic laundry detergent 
C) how synergistic shopping behavior occurs when there are no situational influences 
D) the life cycle of status symbols 
E) the conformity that often happens at home shopping parties 
A) how people move from one social class to another 
B) how some consumers buy Tide brand or Cheer brand instead of generic laundry detergent 
C) how synergistic shopping behavior occurs when there are no situational influences 
D) the life cycle of status symbols 
E) the conformity that often happens at home shopping parties

Question 4

Blogs are the slowest- growing form of online communities.

Accepted Answer

A) True 
 B)False

Question 5

When two people watch the same television programming,one of them often will notice an ad for a specific product while the other will be oblivious to the ad.can be used to explain why this happens.

Accepted Answer

A) Segment selectivity 
B) A behavioral influence 
C) The hierarchy of needs 
D) Subliminal advertising 
E) Perceptual selection 
A) Segment selectivity 
B) A behavioral influence 
C) The hierarchy of needs 
D) Subliminal advertising 
E) Perceptual selection

Question 6

let consumers express their opinions through the Internet.They are famous for blunt opinions on a wide variety of subjects.

Accepted Answer

A) generational cohorts 
B) focus groups 
C) C2B sites 
D) B2B sites 
E) Online chat rooms 
A) generational cohorts 
B) focus groups 
C) C2B sites 
D) B2B sites 
E) Online chat rooms

Question 7

Consumers who feel that it's not worth the effort to consider any brands competing with their favorite brands are _ .

Accepted Answer

A) evaluating buying plans 
B) brand indifferent 
C) examining core competencies 
D) searching for synergistic criteria 
E) brand loyal 
A) evaluating buying plans 
B) brand indifferent 
C) examining core competencies 
D) searching for synergistic criteria 
E) brand loyal

Question 8

How would you relate the concept of a weblog or blog to a consumer writing a commentary for a local newspaper about a certain product?

Accepted Answer

A consumer who writes a commentary and s

Question 9

People who are within the same social class work,in similar occupations,and have similar income levels usually do not share common tastes in clothing,decorating styles,and leisure activities.

Accepted Answer

A) True 
 B)False

Question 10

Heuristics can be used to explain why Madelyn always buys a specific brand of deodorant and why Ralph always buys whatever brand he happens to see first.

Accepted Answer

A) True 
 B)False

Question 11

is the feeling component of attitudes.

Accepted Answer

A) Motivation 
B) Affect 
C) Personality 
D) Behavior 
E) Cognition 
A) Motivation 
B) Affect 
C) Personality 
D) Behavior 
E) Cognition

Question 12

Which of the following statements about perception is true?

Accepted Answer

A) There is no perception without exposure. 
B) Perception is a sociocultural influence on consumer purchase decisions. 
C) If a marketer can reach a consumer with a message,then the marketer knows the consumer will interpret it correctly. 
D) Research shows that subliminal messages are just as likely to be perceived as any other type of message. 
E) Perception is unrelated to any sense other than sight. 
A) There is no perception without exposure. 
B) Perception is a sociocultural influence on consumer purchase decisions. 
C) If a marketer can reach a consumer with a message,then the marketer knows the consumer will interpret it correctly. 
D) Research shows that subliminal messages are just as likely to be perceived as any other type of message. 
E) Perception is unrelated to any sense other than sight.

Question 13

is the process by which people select,organize,and interpret information from the outside world.

Accepted Answer

A) Perception 
B) Motivation 
C) Learning 
D) Operant conditioning 
E) Cognition 
A) Perception 
B) Motivation 
C) Learning 
D) Operant conditioning 
E) Cognition

Question 14

Why are virtual communities so important to marketers? Explain your response.

Accepted Answer

Clever marketers look for opportunities

Question 15

What is consumer behavior?

Accepted Answer

Consumer behavior is the process individ

Question 16

A _ is a pattern of living that determines how people choose to spend their time,money,and energy and reflects their values,tastes,and preferences.

Accepted Answer

A) motivation 
B) personality 
C) lifestyle 
D) self- concept 
E) family life cycle 
A) motivation 
B) personality 
C) lifestyle 
D) self- concept 
E) family life cycle

Question 17

C2C e- commerce occurs among individuals without directly involving the manufacturer or retailer.

Accepted Answer

A) True 
 B)False

Question 18

A television commercial shows several men and women exercising using a certain type of exercise equipment in a health club.Each person in this commercial is in very good physical condition and is enjoying the exercise routine.What style of learning is being applied in this commercial? Explain your response.

Accepted Answer

Observational learning occurs when peopl

Question 19

For marketers,racial and ethnic subcultures are less important than more easily defined groups such as avid Green Bay Packers fans or devotees of Southern gospel music.

Accepted Answer

A) True 
 B)False

Question 20

What are the steps in the consumer decision process?

Accepted Answer

The steps in the decision proc

Identify a product you have purchased within the last thirty days.What is your postpurchase evaluation of this product?

When a consumer is armed with information and narrows down the choices by deciding which of all the possibilities is feasible and compares the pros and cons of each remaining option,this consumer is experiencing the step of the consumer decision- making process.

The bandwagon effect is an accurate description of .

Blogs are the slowest- growing form of online communities.

When two people watch the same television programming,one of them often will notice an ad for a specific product while the other will be oblivious to the ad.can be used to explain why this happens.

let consumers express their opinions through the Internet.They are famous for blunt opinions on a wide variety of subjects.

Consumers who feel that it's not worth the effort to consider any brands competing with their favorite brands are _ .

How would you relate the concept of a weblog or blog to a consumer writing a commentary for a local newspaper about a certain product?

People who are within the same social class work,in similar occupations,and have similar income levels usually do not share common tastes in clothing,decorating styles,and leisure activities.

Heuristics can be used to explain why Madelyn always buys a specific brand of deodorant and why Ralph always buys whatever brand he happens to see first.

is the feeling component of attitudes.

Which of the following statements about perception is true?

is the process by which people select,organize,and interpret information from the outside world.

Why are virtual communities so important to marketers? Explain your response.

What is consumer behavior?

A _ is a pattern of living that determines how people choose to spend their time,money,and energy and reflects their values,tastes,and preferences.

C2C e- commerce occurs among individuals without directly involving the manufacturer or retailer.

For marketers,racial and ethnic subcultures are less important than more easily defined groups such as avid Green Bay Packers fans or devotees of Southern gospel music.

What are the steps in the consumer decision process?

Welcome to the World of Marketing: Createand Deliver Value

Strategic Market Planning: Capture the Big Picture

Thriving in the Marketing Environment: the World Is Flat

Marketing Research: Gather,analyze,and Use Information

Business-To-Business Markets: How and Why Organizations Buy

Sharpening the Focus: Target Marketing Strategies and Cus-Tomer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Pricing the Product

Catch the Buzz: Promotional Strategy and Integrated Marketing Communication

Advertising,sales Promotion,and Public Relations

Personal Selling,sales Management,and Direct Marketing

Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics

Retailing: Bricks and Clicks

Filters

Exam 5: Consumer Behavior: How and Why We Buy

Identify a product you have purchased within the last thirty days.What is your postpurchase evaluation of this product?

When a consumer is armed with information and narrows down the choices by deciding which of all the possibilities is feasible and compares the pros and cons of each remaining option,this consumer is experiencing the step of the consumer decision- making process.

The bandwagon effect is an accurate description of .

Blogs are the slowest- growing form of online communities.

When two people watch the same television programming,one of them often will notice an ad for a specific product while the other will be oblivious to the ad.can be used to explain why this happens.

let consumers express their opinions through the Internet.They are famous for blunt opinions on a wide variety of subjects.

Consumers who feel that it's not worth the effort to consider any brands competing with their favorite brands are _ .

How would you relate the concept of a weblog or blog to a consumer writing a commentary for a local newspaper about a certain product?

People who are within the same social class work,in similar occupations,and have similar income levels usually do not share common tastes in clothing,decorating styles,and leisure activities.

Heuristics can be used to explain why Madelyn always buys a specific brand of deodorant and why Ralph always buys whatever brand he happens to see first.

is the feeling component of attitudes.

Which of the following statements about perception is true?

is the process by which people select,organize,and interpret information from the outside world.

Why are virtual communities so important to marketers? Explain your response.

What is consumer behavior?

A _ is a pattern of living that determines how people choose to spend their time,money,and energy and reflects their values,tastes,and preferences.

C2C e- commerce occurs among individuals without directly involving the manufacturer or retailer.

For marketers,racial and ethnic subcultures are less important than more easily defined groups such as avid Green Bay Packers fans or devotees of Southern gospel music.

What are the steps in the consumer decision process?

Welcome to the World of Marketing: Createand Deliver Value

Strategic Market Planning: Capture the Big Picture

Thriving in the Marketing Environment: the World Is Flat

Marketing Research: Gather,analyze,and Use Information

Business-To-Business Markets: How and Why Organizations Buy

Sharpening the Focus: Target Marketing Strategies and Cus-Tomer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Pricing the Product

Catch the Buzz: Promotional Strategy and Integrated Marketing Communication

Advertising,sales Promotion,and Public Relations

Personal Selling,sales Management,and Direct Marketing

Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics

Retailing: Bricks and Clicks

Filters