Exam 5: Consumer Behavior: How and Why We Buy

A person who wears a pair of snow boots on a job interview may commit fashion suicide and jeopardize the job if the interviewer does not approve of this footwear.The choice to wear or not to wear the boots on the job interview may be a reaction to a _ .

Consumers often change their behavior to gain acceptance into a particular reference group. is at work when a person changes as a reaction to real or imagined group pressure.

is/are a society's personality with values,beliefs,customs,and tastes produced or practiced by a group of people.

The set of stages through which family members pass as they grow older is referred to as .

When Tom wanted to buy a new gas grill,he searched for grills on the Internet.He was able to gather information on grills and learn what features were available.Tom used the Internet during the stage of his purchase decision.

categorize(s)consumers according to similarities in their activities,interests,and opinions.

Usually purchase decision making begins with problem recognition,moves to information search,and culminates with postpurchase evaluation.

Easy Spirit uses ads featuring a country music singer with the hope that her fans will see her wearing Easy Spirit shoes and want to wear the same shoes as she wears.Easy Spirit is hoping the singer's fans view her as a .

theory views people as problem solvers and stresses the role of creativity and insight in the learning process.

As a result of ,men are not supposed to like movies that are described as "chick flicks," and women are not supposed to like movies that emphasize violence and destruction.

Explain consumer- to- consumer e- commerce.

There is a nationwide trend in the United States that calls for the rediscovering of the flavor of regional cooking and banishment of fast food.People are choosing to spend hours in the kitchen using only the freshest ingredients to re- create culinary traditions.This change in _ is one of the reasons why the number of farmers markets in the United States has increased by 70 percent more in the last eight years.

Your personality would be one way to determine whether you are a likely prospect for an Alaskan wilderness trek.

A consumer who is considering purchasing a house would probably use .

Personality is _.

occurs when people watch the actions of others and note what happens to them as a result.

Culture is society's responsibility.

Shopping programs are also known as _.

is at work when a person changes as a reaction to real or imagined group pressure.

Perception is an example of an internal influence on the consumer decision- making process.