Exam 5: Consumer Behavior: How and Why We Buy

Consumer- to- consumer (C2C)e- commerce refers to purchases .

Leah enjoys designing her own cards at kiosks at Hallmark card shops.Through the use of a computer program,she can select pictures that best communicate her message,and then she can type in her own message.Once her card is printed,she pays for it just as if she purchased it off the rack.In this case,Leah is reacting positively to which situational influence?

With _ ,the marketer hopes the good feelings associated with a product will rub off on similar products.

Evaluative criteria are categorized within the step of the consumer decision- making process.

Psychographics group consumers according to psychological and behavioral similarities referred to as AIOs.AIO stands for .

A person's attitude has three components.They are .

Which of the following would NOT have an effect upon the perception of a consumer?

Insurance companies often tailor their messages to show how their products can satisfy consumers' needs for safety.

The Hispanics in the United States who share some distinctive beliefs such as strong family values and religious faith may be considered a .

In the United States,when a lady gets married for the first time it is common for her to wear a white dress.How is a white dress being worn by a bride part of a certain culture?

Some expectations regarding appropriate attitudes,behaviors,and appearances for men and women come from society's strong pressure to conform to .

In the consumer research (RED)conducted they found that teens' attitudes and behaviors were influenced by ,including celebrities and sports heroes .

(RED)discovered in their research that a large portion of consumers believed that charity and capitalism do not mix.

The lowest level of needs on Maslow's hierarchy of needs is .

Several years ago,when the California raisin growers faced a surplus of raisins,they realized the problem resulted from consumers' evaluation of raisins as boring.To change consumers' raisins,the California Raisin Advisory Board created the dancing raisins.

What would be the brand personality of the new men's fragrance having the name Donald Trump? Explain your response.

A group coexisting with other groups in a larger culture whose members share a distinctive set of beliefs or characteristics is a .

Situational influences on consumer decisions are all closely related to the marketing mix.

Psychographics group consumers according to psychological traits only.

Explain the role of marketers in the information search step of the consumer decision- making process.Give an example of how the marketer might execute this role.