Question 1

Describe how nonstore retailing has recently grown.

Accepted Answer

Though most purchases are still made in

Question 2

Kurt Jeannopolous is looking to locate one of his men's clothing stores in an area with a growing population but few retail options.Kurt is looking for a(n)_ trade area.

Accepted Answer

A) saturated 
B) primary 
C) overstored 
D) secondary 
E) understored 
A) saturated 
B) primary 
C) overstored 
D) secondary 
E) understored

Question 3

Which of the following is LEAST likely to happen at a full- service retailer?

Accepted Answer

A) Customers seek and receive helpful guidance from trained sales associates. 
B) Gift wrapping services are offered. 
C) Customers handle their own checkout process. 
D) Customers have access to alteration services. 
E) Product consultants are available to answer specialized questions. 
A) Customers seek and receive helpful guidance from trained sales associates. 
B) Gift wrapping services are offered. 
C) Customers handle their own checkout process. 
D) Customers have access to alteration services. 
E) Product consultants are available to answer specialized questions.

Question 4

Which of the following best explains why within a given two- mile radius you frequently can find almost any fast- food franchise you can name?

Accepted Answer

A) the retail life cycle 
B) the wheel- of- retailing hypothesis 
C) the equity principle of retailing 
D) the 80/20 rule of retailing 
E) the saturated trade area strategy 
A) the retail life cycle 
B) the wheel- of- retailing hypothesis 
C) the equity principle of retailing 
D) the 80/20 rule of retailing 
E) the saturated trade area strategy

Question 5

Vending machines are currently best- suited to the sales of impulse items and expensive merchandise.

Accepted Answer

A) True 
 B)False

Question 6

GameStop sells video games and systems,offering a narrow product line with a deep assortment within that line.GameStop is a .

Accepted Answer

A) department store 
B) off- price retailer 
C) general merchandise discount store 
D) convenience store 
E) specialty store 
A) department store 
B) off- price retailer 
C) general merchandise discount store 
D) convenience store 
E) specialty store

Question 7

Experts predicting that destination retail will be a future trend believe that consumers will soon visit retailers more for than for the basic process of purchasing products.

Accepted Answer

A) social opportunities 
B) entertainment 
C) full customer services 
D) information 
E) comparison shopping 
A) social opportunities 
B) entertainment 
C) full customer services 
D) information 
E) comparison shopping

Question 8

With the of direct selling,people tend to get caught up in the "group spirit" and buy things they would not normally buy if alone.

Accepted Answer

A) group norm method 
B) party plan system 
C) pyramid scheme 
D) multilevel network 
E) automatic vending system 
A) group norm method 
B) party plan system 
C) pyramid scheme 
D) multilevel network 
E) automatic vending system

Question 9

7- Eleven,Stop- N- Go,and Circle K,small stores that traditionally have had a market of consumers who are willing to pay a higher price for the ease of buying staples close to home,are .

Accepted Answer

A) supermarkets 
B) convenience stores 
C) off- price retailers 
D) specialty stores 
E) hypermarkets 
A) supermarkets 
B) convenience stores 
C) off- price retailers 
D) specialty stores 
E) hypermarkets

Question 10

A _ is a smaller shopping center with upscale stores,convenient locations,and expensive landscaping.It is typically located near affluent residential neighborhoods.

Accepted Answer

A) strip center 
B) freestanding retailer 
C) superregional center 
D) franchise 
E) lifestyle center 
A) strip center 
B) freestanding retailer 
C) superregional center 
D) franchise 
E) lifestyle center

Question 11

Five years ago,the Paradise Surf Shop was the only surf- gear store catering to women.It carried everything the serious female surfer needed to ride the waves.In terms of its merchandise assortment,it had a _ assortment.

Accepted Answer

A) shallow and narrow 
B) shallow and broad 
C) broad and deep 
D) shallow and deep 
E) narrow and deep 
A) shallow and narrow 
B) shallow and broad 
C) broad and deep 
D) shallow and deep 
E) narrow and deep

Question 12

A _ _ is a set of related products a retailer offers.

Accepted Answer

A) merchandise mix 
B) product line 
C) merchandise breadth 
D) product depth 
E) merchandise assortment 
A) merchandise mix 
B) product line 
C) merchandise breadth 
D) product depth 
E) merchandise assortment

Question 13

Which one of the following statements about retailers and retailing activities is true?

Accepted Answer

A) Most retailers are multi- million dollar operations. 
B) About half of all U.S.workers are employed by retailers. 
C) Retailers sell only to businesses. 
D) Retailers create form utility. 
E) Retailers are members of channels of distribution. 
A) Most retailers are multi- million dollar operations. 
B) About half of all U.S.workers are employed by retailers. 
C) Retailers sell only to businesses. 
D) Retailers create form utility. 
E) Retailers are members of channels of distribution.

Question 14

The Paradise Surf Store carried everything the serious female surfer needed to ride the waves.It displayed lightweight surfboards with flowers painted on them stacked along the walls of the store.It also had clean,well- lit dressing rooms for trying on wetsuits and knowledgeable staff who knew what a woman needed to succeed in an essentially male- dominated sport.These items together created its .

Accepted Answer

A) store image 
B) atmospherics 
C) media plan 
D) store layout 
E) merchandise assortment 
A) store image 
B) atmospherics 
C) media plan 
D) store layout 
E) merchandise assortment

Question 15

Group dynamics are important to the success of party plan systems.

Accepted Answer

A) True 
 B)False

Question 16

When a cashier at the local grocery store purposefully fails to scan all of the items purchased by her friends and allows her friends to leave the store without paying for all of their items,the cashier is engaged in sweethearting.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following statements about department stores is true?

Accepted Answer

A) Mass merchandisers have had little or no effect on the profitability of department stores. 
B) Department stores were a dominant type of retailer in the first half of the twentieth century. 
C) Department stores are more successful today than they have ever been. 
D) Department stores are typically self- service. 
E) Department stores typically offer shallow and narrow assortments. 
A) Mass merchandisers have had little or no effect on the profitability of department stores. 
B) Department stores were a dominant type of retailer in the first half of the twentieth century. 
C) Department stores are more successful today than they have ever been. 
D) Department stores are typically self- service. 
E) Department stores typically offer shallow and narrow assortments.

Question 18

The purchase of a set of flannel sheets from the Lands' End catalog Web site is an example of e- commerce.

Accepted Answer

A) POS 
B) C2B 
C) B2C 
D) C2C 
E) B2B 
A) POS 
B) C2B 
C) B2C 
D) C2C 
E) B2B

Question 19

Which of the following stores is most likely to have a narrow assortment of merchandise?

Accepted Answer

A) a hypermarket 
B) a factory outlet store 
C) a supermarket 
D) a department store 
E) a warehouse club 
A) a hypermarket 
B) a factory outlet store 
C) a supermarket 
D) a department store 
E) a warehouse club

Question 20

Define the retail life cycle.How is it like the product life cycle?

Accepted Answer

The retail life cycle,like the product l

Describe how nonstore retailing has recently grown.

Kurt Jeannopolous is looking to locate one of his men's clothing stores in an area with a growing population but few retail options.Kurt is looking for a(n)_ trade area.

Which of the following is LEAST likely to happen at a full- service retailer?

Which of the following best explains why within a given two- mile radius you frequently can find almost any fast- food franchise you can name?

Vending machines are currently best- suited to the sales of impulse items and expensive merchandise.

GameStop sells video games and systems,offering a narrow product line with a deep assortment within that line.GameStop is a .

Experts predicting that destination retail will be a future trend believe that consumers will soon visit retailers more for than for the basic process of purchasing products.

With the of direct selling,people tend to get caught up in the "group spirit" and buy things they would not normally buy if alone.

7- Eleven,Stop- N- Go,and Circle K,small stores that traditionally have had a market of consumers who are willing to pay a higher price for the ease of buying staples close to home,are .

A _ is a smaller shopping center with upscale stores,convenient locations,and expensive landscaping.It is typically located near affluent residential neighborhoods.

Five years ago,the Paradise Surf Shop was the only surf- gear store catering to women.It carried everything the serious female surfer needed to ride the waves.In terms of its merchandise assortment,it had a _ assortment.

A _ _ is a set of related products a retailer offers.

Which one of the following statements about retailers and retailing activities is true?

Group dynamics are important to the success of party plan systems.

When a cashier at the local grocery store purposefully fails to scan all of the items purchased by her friends and allows her friends to leave the store without paying for all of their items,the cashier is engaged in sweethearting.

Which of the following statements about department stores is true?

The purchase of a set of flannel sheets from the Lands' End catalog Web site is an example of e- commerce.

Which of the following stores is most likely to have a narrow assortment of merchandise?

Define the retail life cycle.How is it like the product life cycle?

Welcome to the World of Marketing: Createand Deliver Value

Strategic Market Planning: Capture the Big Picture

Thriving in the Marketing Environment: the World Is Flat

Marketing Research: Gather,analyze,and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpening the Focus: Target Marketing Strategies and Cus-Tomer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Pricing the Product

Catch the Buzz: Promotional Strategy and Integrated Marketing Communication

Advertising,sales Promotion,and Public Relations

Personal Selling,sales Management,and Direct Marketing

Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics

Filters

Exam 16: Retailing: Bricks and Clicks

Describe how nonstore retailing has recently grown.

Kurt Jeannopolous is looking to locate one of his men's clothing stores in an area with a growing population but few retail options.Kurt is looking for a(n)_ trade area.

Which of the following is LEAST likely to happen at a full- service retailer?

Which of the following best explains why within a given two- mile radius you frequently can find almost any fast- food franchise you can name?

Vending machines are currently best- suited to the sales of impulse items and expensive merchandise.

GameStop sells video games and systems,offering a narrow product line with a deep assortment within that line.GameStop is a .

Experts predicting that destination retail will be a future trend believe that consumers will soon visit retailers more for than for the basic process of purchasing products.

With the of direct selling,people tend to get caught up in the "group spirit" and buy things they would not normally buy if alone.

7- Eleven,Stop- N- Go,and Circle K,small stores that traditionally have had a market of consumers who are willing to pay a higher price for the ease of buying staples close to home,are .

A _ is a smaller shopping center with upscale stores,convenient locations,and expensive landscaping.It is typically located near affluent residential neighborhoods.

Five years ago,the Paradise Surf Shop was the only surf- gear store catering to women.It carried everything the serious female surfer needed to ride the waves.In terms of its merchandise assortment,it had a _ assortment.

A _ _ is a set of related products a retailer offers.

Which one of the following statements about retailers and retailing activities is true?

Group dynamics are important to the success of party plan systems.

When a cashier at the local grocery store purposefully fails to scan all of the items purchased by her friends and allows her friends to leave the store without paying for all of their items,the cashier is engaged in sweethearting.

Which of the following statements about department stores is true?

The purchase of a set of flannel sheets from the Lands' End catalog Web site is an example of e- commerce.

Which of the following stores is most likely to have a narrow assortment of merchandise?

Define the retail life cycle.How is it like the product life cycle?

Welcome to the World of Marketing: Createand Deliver Value

Strategic Market Planning: Capture the Big Picture

Thriving in the Marketing Environment: the World Is Flat

Marketing Research: Gather,analyze,and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpening the Focus: Target Marketing Strategies and Cus-Tomer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Pricing the Product

Catch the Buzz: Promotional Strategy and Integrated Marketing Communication

Advertising,sales Promotion,and Public Relations

Personal Selling,sales Management,and Direct Marketing

Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics

Filters