Question 1

Department stores carry a narrow range of products with deep assortments within those lines.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following factors is most likely to be used to create store atmospherics?

Accepted Answer

A) store layout 
B) price points 
C) sales promotion 
D) event sponsorship 
E) employee training 
A) store layout 
B) price points 
C) sales promotion 
D) event sponsorship 
E) employee training

Question 3

The retail industry has been largely unaffected by the trend of the world becoming "flatter."

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is NOT an element involved in the creation of store atmospherics?

Accepted Answer

A) sounds 
B) color 
C) smells 
D) knowledgeable personnel 
E) furnishings 
A) sounds 
B) color 
C) smells 
D) knowledgeable personnel 
E) furnishings

Question 5

In limited- service retail operations,such as specialty stores and first- class department stores,salespeople assist customers in every phase of the shopping process.

Accepted Answer

A) True 
 B)False

Question 6

At Neiman Marcus,a first- class department store,customers shop for specialty products and have come to expect assistance in every phase of the shopping process.Neiman Marcus is a _ .

Accepted Answer

A) limited- service retailer 
B) specialty store 
C) self- service retailer 
D) lifestyle center 
E) full- service retailer 
A) limited- service retailer 
B) specialty store 
C) self- service retailer 
D) lifestyle center 
E) full- service retailer

Question 7

Which of the following is NOT a benefit provided by e- commerce?

Accepted Answer

A) It enables specialized businesses to be more successful. 
B) It reduces the cost of doing business. 
C) It broadens product choices for consumers in smaller communities. 
D) It allows the retailer to use real- time pricing. 
E) It provides the consumer the satisfaction of instant gratification. 
A) It enables specialized businesses to be more successful. 
B) It reduces the cost of doing business. 
C) It broadens product choices for consumers in smaller communities. 
D) It allows the retailer to use real- time pricing. 
E) It provides the consumer the satisfaction of instant gratification.

Question 8

Historically,vending machines are a tried- and- true way to sell which of the following?

Accepted Answer

A) accessory equipment 
B) unsought goods 
C) capital items 
D) specialty goods 
E) convenience goods 
A) accessory equipment 
B) unsought goods 
C) capital items 
D) specialty goods 
E) convenience goods

Question 9

Briefly explain the wheel- of- retailing concept.

Accepted Answer

According to this concept,many new types

Question 10

operate in bare- bones facilities and offer few frills.Customers pay annual membership fees and are able to purchase goods at deep discounts.

Accepted Answer

A) General discount stores 
B) Factory outlet stores 
C) Warehouse clubs 
D) Hypermarkets 
E) Department stores 
A) General discount stores 
B) Factory outlet stores 
C) Warehouse clubs 
D) Hypermarkets 
E) Department stores

Question 11

When sales are made in a local Wal- Mart,the sales data is sent to Wal- Mart headquarters where the data are used to build a picture of the buying habits of people who shop at individual Wal- Marts across the nation.The use of _ makes this possible.

Accepted Answer

A) e- menus 
B) pop- up- retailing 
C) POS systems 
D) e- commerce 
E) social shopping 
A) e- menus 
B) pop- up- retailing 
C) POS systems 
D) e- commerce 
E) social shopping

Question 12

A telephone call from a salesperson requesting a purchase of a subscription to an educational magazine designed to help children improve their math skills is an example of which of the following?

Accepted Answer

A) two- way vending 
B) direct wholesaling 
C) e- commerce 
D) direct selling 
E) one- way communication 
A) two- way vending 
B) direct wholesaling 
C) e- commerce 
D) direct selling 
E) one- way communication

Question 13

Shoplifting,sweethearting,and retail borrowing are all problems that contribute to .

Accepted Answer

A) shrinkage 
B) pop- up retailing 
C) off- price retailing 
D) pyramid schemes 
E) understored trade areas 
A) shrinkage 
B) pop- up retailing 
C) off- price retailing 
D) pyramid schemes 
E) understored trade areas

Question 14

Explain the differences between a multilevel network and a pyramid scheme.

Accepted Answer

In a multilevel network,a master distrib

Question 15

Give an example of how global retailers have adjusted their offerings to meet the needs of different populations around the world.

Accepted Answer

Answers will vary but may incl

Question 16

A _ is the total set of all products offered for sale by a retailer,including all product lines sold to all consumer groups.

Accepted Answer

A) merchandise mix 
B) merchandise depth 
C) merchandise assortment 
D) merchandise program 
E) merchandise breadth 
A) merchandise mix 
B) merchandise depth 
C) merchandise assortment 
D) merchandise program 
E) merchandise breadth

Question 17

Which of the following types of retailers have been more successful in Europe than in the United States?

Accepted Answer

A) specialty stores 
B) supermarkets 
C) hypermarkets 
D) convenience stores 
E) warehouse clubs 
A) specialty stores 
B) supermarkets 
C) hypermarkets 
D) convenience stores 
E) warehouse clubs

Question 18

Which of the following is the final stop in the distribution channel in which organizations sell goods and services to consumers for their personal use?

Accepted Answer

A) retailing 
B) wholesaling 
C) franchising 
D) brokering 
E) disintermediation 
A) retailing 
B) wholesaling 
C) franchising 
D) brokering 
E) disintermediation

Question 19

What is one advantage and one disadvantage to a store using a freestanding locations?

Accepted Answer

Freestanding retailers are located by th

Question 20

The is a way to categorize retail operations by the conditions they face at different points in their existence.

Accepted Answer

A) pyramid scheme 
B) merchandise mix 
C) retail placement theory 
D) 80/20 rule of retailing 
E) retail life cycle 
A) pyramid scheme 
B) merchandise mix 
C) retail placement theory 
D) 80/20 rule of retailing 
E) retail life cycle

Department stores carry a narrow range of products with deep assortments within those lines.

Which of the following factors is most likely to be used to create store atmospherics?

The retail industry has been largely unaffected by the trend of the world becoming "flatter."

Which of the following is NOT an element involved in the creation of store atmospherics?

In limited- service retail operations,such as specialty stores and first- class department stores,salespeople assist customers in every phase of the shopping process.

At Neiman Marcus,a first- class department store,customers shop for specialty products and have come to expect assistance in every phase of the shopping process.Neiman Marcus is a _ .

Which of the following is NOT a benefit provided by e- commerce?

Historically,vending machines are a tried- and- true way to sell which of the following?

Briefly explain the wheel- of- retailing concept.

operate in bare- bones facilities and offer few frills.Customers pay annual membership fees and are able to purchase goods at deep discounts.

When sales are made in a local Wal- Mart,the sales data is sent to Wal- Mart headquarters where the data are used to build a picture of the buying habits of people who shop at individual Wal- Marts across the nation.The use of _ makes this possible.

A telephone call from a salesperson requesting a purchase of a subscription to an educational magazine designed to help children improve their math skills is an example of which of the following?

Shoplifting,sweethearting,and retail borrowing are all problems that contribute to .

Explain the differences between a multilevel network and a pyramid scheme.

Give an example of how global retailers have adjusted their offerings to meet the needs of different populations around the world.

A _ is the total set of all products offered for sale by a retailer,including all product lines sold to all consumer groups.

Which of the following types of retailers have been more successful in Europe than in the United States?

Which of the following is the final stop in the distribution channel in which organizations sell goods and services to consumers for their personal use?

What is one advantage and one disadvantage to a store using a freestanding locations?

The is a way to categorize retail operations by the conditions they face at different points in their existence.

Welcome to the World of Marketing: Createand Deliver Value

Strategic Market Planning: Capture the Big Picture

Thriving in the Marketing Environment: the World Is Flat

Marketing Research: Gather,analyze,and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpening the Focus: Target Marketing Strategies and Cus-Tomer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Pricing the Product

Catch the Buzz: Promotional Strategy and Integrated Marketing Communication

Advertising,sales Promotion,and Public Relations

Personal Selling,sales Management,and Direct Marketing

Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics

Filters

Exam 16: Retailing: Bricks and Clicks

Department stores carry a narrow range of products with deep assortments within those lines.

Which of the following factors is most likely to be used to create store atmospherics?

The retail industry has been largely unaffected by the trend of the world becoming "flatter."

Which of the following is NOT an element involved in the creation of store atmospherics?

In limited- service retail operations,such as specialty stores and first- class department stores,salespeople assist customers in every phase of the shopping process.

At Neiman Marcus,a first- class department store,customers shop for specialty products and have come to expect assistance in every phase of the shopping process.Neiman Marcus is a _ .

Which of the following is NOT a benefit provided by e- commerce?

Historically,vending machines are a tried- and- true way to sell which of the following?

Briefly explain the wheel- of- retailing concept.

operate in bare- bones facilities and offer few frills.Customers pay annual membership fees and are able to purchase goods at deep discounts.

When sales are made in a local Wal- Mart,the sales data is sent to Wal- Mart headquarters where the data are used to build a picture of the buying habits of people who shop at individual Wal- Marts across the nation.The use of _ makes this possible.

A telephone call from a salesperson requesting a purchase of a subscription to an educational magazine designed to help children improve their math skills is an example of which of the following?

Shoplifting,sweethearting,and retail borrowing are all problems that contribute to .

Explain the differences between a multilevel network and a pyramid scheme.

Give an example of how global retailers have adjusted their offerings to meet the needs of different populations around the world.

A _ is the total set of all products offered for sale by a retailer,including all product lines sold to all consumer groups.

Which of the following types of retailers have been more successful in Europe than in the United States?

Which of the following is the final stop in the distribution channel in which organizations sell goods and services to consumers for their personal use?

What is one advantage and one disadvantage to a store using a freestanding locations?

The is a way to categorize retail operations by the conditions they face at different points in their existence.

Welcome to the World of Marketing: Createand Deliver Value

Strategic Market Planning: Capture the Big Picture

Thriving in the Marketing Environment: the World Is Flat

Marketing Research: Gather,analyze,and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpening the Focus: Target Marketing Strategies and Cus-Tomer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Pricing the Product

Catch the Buzz: Promotional Strategy and Integrated Marketing Communication

Advertising,sales Promotion,and Public Relations

Personal Selling,sales Management,and Direct Marketing

Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics

Filters