Question 1

In the stage of the retail life cycle,retail businesses become obsolete as newer ways of doing business emerge.

Accepted Answer

A) decline 
B) growth 
C) competition 
D) maturity 
E) overexpansion 
A) decline 
B) growth 
C) competition 
D) maturity 
E) overexpansion

Question 2

Why do stores locate in saturated trade areas?

Accepted Answer

A) to decrease competition 
B) to create retailer cooperatives 
C) to standardize the service mix 
D) to access high customer traffic 
E) to take advantage of tax breaks 
A) to decrease competition 
B) to create retailer cooperatives 
C) to standardize the service mix 
D) to access high customer traffic 
E) to take advantage of tax breaks

Question 3

Laclede's Landing in downtown St.Louis,Missouri,has been turned into a vibrant development with small shops and restaurants.It has done a lot to reverse the fortunes of the aging area near the river,including helping to increase foot traffic enough to support entertainment areas and the opening of additional stores.This is an example of which of the following?

Accepted Answer

A) a lifestyle center 
B) a central trade area 
C) a festival marketplace 
D) an overstored trade area 
E) an understored trade area 
A) a lifestyle center 
B) a central trade area 
C) a festival marketplace 
D) an overstored trade area 
E) an understored trade area

Question 4

Which of the following is the number of different product lines available at a particular retail store?

Accepted Answer

A) retail diversity 
B) point- of- sale range 
C) merchandise breadth 
D) merchandise depth 
E) inventory depth 
A) retail diversity 
B) point- of- sale range 
C) merchandise breadth 
D) merchandise depth 
E) inventory depth

Question 5

The only types of retailers that have proven that e- commerce can be profitable are the traditional bricks- and- mortar retailers.

Accepted Answer

A) True 
 B)False

Question 6

Josh purchased a new tie from an upscale men's clothing store to impress the managers he would meet at an important job interview.The day after the job interview,Josh returned the tie to the store for a full refund.This is an example of _.

Accepted Answer

A) shoplifting 
B) buyer's remorse 
C) "sweethearting" 
D) the 80/20 rule of retailing 
E) retail borrowing 
A) shoplifting 
B) buyer's remorse 
C) "sweethearting" 
D) the 80/20 rule of retailing 
E) retail borrowing

Question 7

Retailers like Dollar General,Dollar Tree,and Family Dollar profit by serving the needs of the four out of ten households that earn less than $25,000 per year.How are these retailers addressing the needs of this demographic classification of customers?

Accepted Answer

The retailers address the need

Question 8

A department store that has pruned its merchandise assortment to focus more on soft goods has decided to concentrate on marketing which of the following?

Accepted Answer

A) service amenities 
B) brand- name items 
C) appliances 
D) luxury items 
E) clothing and home furnishings 
A) service amenities 
B) brand- name items 
C) appliances 
D) luxury items 
E) clothing and home furnishings

Question 9

A store's "feel," whether cluttered,cheerful,plush,or somber,is referred to as the store's franchise.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following types of retail stores would likely offer the broadest assortment of merchandise and services?

Accepted Answer

A) general merchandise discount stores 
B) hypermarkets 
C) factory outlet stores 
D) specialty stores 
E) convenience stores 
A) general merchandise discount stores 
B) hypermarkets 
C) factory outlet stores 
D) specialty stores 
E) convenience stores

Question 11

A shoe department carries more than fifty- five different styles of white sandals.This is a description of the shoe department's .

Accepted Answer

A) retail diversity 
B) merchandise breadth 
C) merchandise depth 
D) point- of- sale range 
E) service assortment 
A) retail diversity 
B) merchandise breadth 
C) merchandise depth 
D) point- of- sale range 
E) service assortment

Question 12

Which of the following is true about freestanding retailers?

Accepted Answer

A) They are located by themselves in a separate building. 
B) They benefit from the close proximity of stores selling similar merchandise. 
C) They are typically small entrepreneurial operations. 
D) They anchor large shopping centers. 
E) They rely on spillover from other stores to attract customer traffic. 
A) They are located by themselves in a separate building. 
B) They benefit from the close proximity of stores selling similar merchandise. 
C) They are typically small entrepreneurial operations. 
D) They anchor large shopping centers. 
E) They rely on spillover from other stores to attract customer traffic.

Question 13

Which of the following statements about the services provided by retailers is true?

Accepted Answer

A) Factory outlet stores are typically full- service retailers. 
B) Convenience stores are unlikely to be full- service retailers. 
C) Wal- Mart,Target,and Kohls are all examples of self- service retailers. 
D) Discount stores are full- service retailers. 
E) Only a few stores are actually classified as full- service retailers. 
A) Factory outlet stores are typically full- service retailers. 
B) Convenience stores are unlikely to be full- service retailers. 
C) Wal- Mart,Target,and Kohls are all examples of self- service retailers. 
D) Discount stores are full- service retailers. 
E) Only a few stores are actually classified as full- service retailers.

Question 14

A(n)trade area is a site where a sufficient number of stores already exist so that high customer traffic is present and the retailer believes it can compete successfully by going head- to- head with the competition.

Accepted Answer

A) overstored 
B) understored 
C) secondary 
D) saturated 
E) primary 
A) overstored 
B) understored 
C) secondary 
D) saturated 
E) primary

Question 15

Which of the following statements about the use of color in retail stores is true?

Accepted Answer

A) Light colors convey excitement. 
B) Reds and yellows convey an atmosphere of elegance and cleanliness. 
C) Blue and green are warm colors. 
D) Bright colors make shoppers feel more relaxed. 
E) Orange is used to stimulate hunger. 
A) Light colors convey excitement. 
B) Reds and yellows convey an atmosphere of elegance and cleanliness. 
C) Blue and green are warm colors. 
D) Bright colors make shoppers feel more relaxed. 
E) Orange is used to stimulate hunger.

Question 16

Demographic changes have led to a decline in the use of door- to- door sales in the United States.

Accepted Answer

A) True 
 B)False

Question 17

Which type of store carries a wide variety of items and offers a deep selection,but has been squeezed in recent years between more focused and more service- oriented specialty stores on the one hand and more efficient,lower- priced discounters on the other?

Accepted Answer

A) department 
B) factory outlet 
C) hypermarket 
D) wholesaler 
E) off- price 
A) department 
B) factory outlet 
C) hypermarket 
D) wholesaler 
E) off- price

Question 18

Store location planners conducting a site evaluation would consider all of the following EXCEPT which one?

Accepted Answer

A) visibility from the street 
B) traffic flow 
C) the impact of color on customer behavior 
D) local zoning laws 
E) ease of delivery access 
A) visibility from the street 
B) traffic flow 
C) the impact of color on customer behavior 
D) local zoning laws 
E) ease of delivery access

Question 19

carry narrow product lines with deep assortments within those lines.

Accepted Answer

A) Discount stores 
B) Specialty stores 
C) Convenience stores 
D) Supermarkets 
E) Off- price stores 
A) Discount stores 
B) Specialty stores 
C) Convenience stores 
D) Supermarkets 
E) Off- price stores

Question 20

Demographic changes have motivated marketers to make changes in the retailing industry.

Accepted Answer

A) True 
 B)False

In the stage of the retail life cycle,retail businesses become obsolete as newer ways of doing business emerge.

Why do stores locate in saturated trade areas?

Which of the following is the number of different product lines available at a particular retail store?

The only types of retailers that have proven that e- commerce can be profitable are the traditional bricks- and- mortar retailers.

Josh purchased a new tie from an upscale men's clothing store to impress the managers he would meet at an important job interview.The day after the job interview,Josh returned the tie to the store for a full refund.This is an example of _.

Retailers like Dollar General,Dollar Tree,and Family Dollar profit by serving the needs of the four out of ten households that earn less than $25,000 per year.How are these retailers addressing the needs of this demographic classification of customers?

A department store that has pruned its merchandise assortment to focus more on soft goods has decided to concentrate on marketing which of the following?

A store's "feel," whether cluttered,cheerful,plush,or somber,is referred to as the store's franchise.

Which of the following types of retail stores would likely offer the broadest assortment of merchandise and services?

A shoe department carries more than fifty- five different styles of white sandals.This is a description of the shoe department's .

Which of the following is true about freestanding retailers?

Which of the following statements about the services provided by retailers is true?

A(n)trade area is a site where a sufficient number of stores already exist so that high customer traffic is present and the retailer believes it can compete successfully by going head- to- head with the competition.

Which of the following statements about the use of color in retail stores is true?

Demographic changes have led to a decline in the use of door- to- door sales in the United States.

Which type of store carries a wide variety of items and offers a deep selection,but has been squeezed in recent years between more focused and more service- oriented specialty stores on the one hand and more efficient,lower- priced discounters on the other?

Store location planners conducting a site evaluation would consider all of the following EXCEPT which one?

carry narrow product lines with deep assortments within those lines.

Demographic changes have motivated marketers to make changes in the retailing industry.

Welcome to the World of Marketing: Createand Deliver Value

Strategic Market Planning: Capture the Big Picture

Thriving in the Marketing Environment: the World Is Flat

Marketing Research: Gather,analyze,and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpening the Focus: Target Marketing Strategies and Cus-Tomer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Pricing the Product

Catch the Buzz: Promotional Strategy and Integrated Marketing Communication

Advertising,sales Promotion,and Public Relations

Personal Selling,sales Management,and Direct Marketing

Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics

Filters

Exam 16: Retailing: Bricks and Clicks

In the stage of the retail life cycle,retail businesses become obsolete as newer ways of doing business emerge.

Why do stores locate in saturated trade areas?

Which of the following is the number of different product lines available at a particular retail store?

The only types of retailers that have proven that e- commerce can be profitable are the traditional bricks- and- mortar retailers.

Josh purchased a new tie from an upscale men's clothing store to impress the managers he would meet at an important job interview.The day after the job interview,Josh returned the tie to the store for a full refund.This is an example of _.

Retailers like Dollar General,Dollar Tree,and Family Dollar profit by serving the needs of the four out of ten households that earn less than $25,000 per year.How are these retailers addressing the needs of this demographic classification of customers?

A department store that has pruned its merchandise assortment to focus more on soft goods has decided to concentrate on marketing which of the following?

A store's "feel," whether cluttered,cheerful,plush,or somber,is referred to as the store's franchise.

Which of the following types of retail stores would likely offer the broadest assortment of merchandise and services?

A shoe department carries more than fifty- five different styles of white sandals.This is a description of the shoe department's .

Which of the following is true about freestanding retailers?

Which of the following statements about the services provided by retailers is true?

A(n)trade area is a site where a sufficient number of stores already exist so that high customer traffic is present and the retailer believes it can compete successfully by going head- to- head with the competition.

Which of the following statements about the use of color in retail stores is true?

Demographic changes have led to a decline in the use of door- to- door sales in the United States.

Which type of store carries a wide variety of items and offers a deep selection,but has been squeezed in recent years between more focused and more service- oriented specialty stores on the one hand and more efficient,lower- priced discounters on the other?

Store location planners conducting a site evaluation would consider all of the following EXCEPT which one?

carry narrow product lines with deep assortments within those lines.

Demographic changes have motivated marketers to make changes in the retailing industry.

Welcome to the World of Marketing: Createand Deliver Value

Strategic Market Planning: Capture the Big Picture

Thriving in the Marketing Environment: the World Is Flat

Marketing Research: Gather,analyze,and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpening the Focus: Target Marketing Strategies and Cus-Tomer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Pricing the Product

Catch the Buzz: Promotional Strategy and Integrated Marketing Communication

Advertising,sales Promotion,and Public Relations

Personal Selling,sales Management,and Direct Marketing

Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics

Filters