Question 1

Using current sales as a predictor,which of the following products would likely be most effectively sold using direct selling?

Accepted Answer

A) automobiles 
B) women's clothing 
C) cookware 
D) pet food 
E) baby furniture 
A) automobiles 
B) women's clothing 
C) cookware 
D) pet food 
E) baby furniture

Question 2

Location planners use a site evaluation to determine how to design store layouts.

Accepted Answer

A) True 
 B)False

Question 3

The Home Depot entered the market as a store for professional and amateur plumbers,electricians,and carpenters.Then it introduced its garden centers.Next came its home design center that provides help with all kinds of interior decorating problems.Now it is enlarging its garden centers and hiring knowledgeable gardeners to staff these centers.The addition of more amenities and greater assortment can be best explained by which of the following?

Accepted Answer

A) the 80/20 rule of retailing 
B) the success of off- price retailers 
C) the wheel- of- retailing hypothesis 
D) the interconnectedness of the retail life cycle 
E) the trend toward disintermediation 
A) the 80/20 rule of retailing 
B) the success of off- price retailers 
C) the wheel- of- retailing hypothesis 
D) the interconnectedness of the retail life cycle 
E) the trend toward disintermediation

Question 4

Which of the following is any method a firm uses to complete an exchange that does NOT require a customer to visit a store?

Accepted Answer

A) kiosk merchandising 
B) exchange retailing 
C) e- commerce 
D) direct selling 
E) nonstore retailing 
A) kiosk merchandising 
B) exchange retailing 
C) e- commerce 
D) direct selling 
E) nonstore retailing

Question 5

The Paper Moon sells gift wrapping paper,stationery,and greeting cards.It does not sell any other products.The number of different kinds of wrapping paper,stationery,and cards make up its .

Accepted Answer

A) merchandise diversity 
B) retail format 
C) merchandise assortment 
D) point- of- sale range 
E) atmospherics 
A) merchandise diversity 
B) retail format 
C) merchandise assortment 
D) point- of- sale range 
E) atmospherics

Question 6

e- commerce is the online exchange between companies and individual consumers.

Accepted Answer

A) B2C 
B) B2B 
C) P2P 
D) C2C 
E) C2B 
A) B2C 
B) B2B 
C) P2P 
D) C2C 
E) C2B

Question 7

When a gift shop decided to begin selling Blue Ridge pottery,it was modifying its merchandise mix.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following has NOT contributed to the growth of B2C e- commerce?

Accepted Answer

A) improvements in delivery 
B) concerns about security 
C) increasingly sophisticated search engines 
D) easier- to- use Web sites 
E) more retailers entering the Web marketplace 
A) improvements in delivery 
B) concerns about security 
C) increasingly sophisticated search engines 
D) easier- to- use Web sites 
E) more retailers entering the Web marketplace

Question 9

Which of the following is a discount retailer owned by a manufacturer that provides the manufacturer a store to sell off defective merchandise?

Accepted Answer

A) a department store 
B) a general merchandise discount store 
C) a specialty store 
D) a warehouse club 
E) a factory outlet store 
A) a department store 
B) a general merchandise discount store 
C) a specialty store 
D) a warehouse club 
E) a factory outlet store

Question 10

Which of the following types of retailers likely require the most emphasis on salespeople to assist customers?

Accepted Answer

A) discount retailers 
B) full- service retailers 
C) limited- service retailers. 
D) limited- service retailers 
E) off- price retailers. 
A) discount retailers 
B) full- service retailers 
C) limited- service retailers. 
D) limited- service retailers 
E) off- price retailers.

Using current sales as a predictor,which of the following products would likely be most effectively sold using direct selling?

Location planners use a site evaluation to determine how to design store layouts.

Which of the following is any method a firm uses to complete an exchange that does NOT require a customer to visit a store?

The Paper Moon sells gift wrapping paper,stationery,and greeting cards.It does not sell any other products.The number of different kinds of wrapping paper,stationery,and cards make up its .

e- commerce is the online exchange between companies and individual consumers.

When a gift shop decided to begin selling Blue Ridge pottery,it was modifying its merchandise mix.

Which of the following has NOT contributed to the growth of B2C e- commerce?

Which of the following is a discount retailer owned by a manufacturer that provides the manufacturer a store to sell off defective merchandise?

Which of the following types of retailers likely require the most emphasis on salespeople to assist customers?

Welcome to the World of Marketing: Createand Deliver Value

Strategic Market Planning: Capture the Big Picture

Thriving in the Marketing Environment: the World Is Flat

Marketing Research: Gather,analyze,and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpening the Focus: Target Marketing Strategies and Cus-Tomer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Pricing the Product

Catch the Buzz: Promotional Strategy and Integrated Marketing Communication

Advertising,sales Promotion,and Public Relations

Personal Selling,sales Management,and Direct Marketing

Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics

Filters

Exam 16: Retailing: Bricks and Clicks

Using current sales as a predictor,which of the following products would likely be most effectively sold using direct selling?

Location planners use a site evaluation to determine how to design store layouts.

Which of the following is any method a firm uses to complete an exchange that does NOT require a customer to visit a store?

The Paper Moon sells gift wrapping paper,stationery,and greeting cards.It does not sell any other products.The number of different kinds of wrapping paper,stationery,and cards make up its .

e- commerce is the online exchange between companies and individual consumers.

When a gift shop decided to begin selling Blue Ridge pottery,it was modifying its merchandise mix.

Which of the following has NOT contributed to the growth of B2C e- commerce?

Which of the following is a discount retailer owned by a manufacturer that provides the manufacturer a store to sell off defective merchandise?

Which of the following types of retailers likely require the most emphasis on salespeople to assist customers?

Welcome to the World of Marketing: Createand Deliver Value

Strategic Market Planning: Capture the Big Picture

Thriving in the Marketing Environment: the World Is Flat

Marketing Research: Gather,analyze,and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpening the Focus: Target Marketing Strategies and Cus-Tomer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Pricing the Product

Catch the Buzz: Promotional Strategy and Integrated Marketing Communication

Advertising,sales Promotion,and Public Relations

Personal Selling,sales Management,and Direct Marketing

Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics

Filters