Question 1

What is the merchandise assortment of an airport bookstore that sells only a few books but a large variety of magazines?

Accepted Answer

The airport bookstore is selling only a

Question 2

In recent years,has(have)become increasingly important.This includes selling to final consumers through direct mail,catalogs,telephone,and the Internet.

Accepted Answer

A) nonstore retailing 
B) e- commerce 
C) shopping centers 
D) specialty stores 
E) discount stores 
A) nonstore retailing 
B) e- commerce 
C) shopping centers 
D) specialty stores 
E) discount stores

Question 3

Hypermarkets combine the characteristics of which of the following?

Accepted Answer

A) factory outlets and department stores 
B) general merchandise discounters and specialty stores 
C) warehouse stores and supermarkets 
D) convenience stores and supermarkets 
E) warehouse stores and specialty stores 
A) factory outlets and department stores 
B) general merchandise discounters and specialty stores 
C) warehouse stores and supermarkets 
D) convenience stores and supermarkets 
E) warehouse stores and specialty stores

Question 4

Experiential shoppers enjoy the "thrill of the hunt" available through the experience of shopping on- line.

Accepted Answer

A) True 
 B)False

Question 5

Describe the practice of retail borrowing and explain why it is unethical.

Accepted Answer

Retail borrowing occurs when a customer

Question 6

Which of the following statements about store layout is NOT true?

Accepted Answer

A) Store layout is an element of atmospherics. 
B) A free- flow layout is most often found in specialty stores and department stores. 
C) In a typical grid layout,staples are placed in more remote areas. 
D) A grid layout is more conducive to browsing than a free- flow layout. 
E) A grid layout is useful for systematically moving shoppers through the retail space. 
A) Store layout is an element of atmospherics. 
B) A free- flow layout is most often found in specialty stores and department stores. 
C) In a typical grid layout,staples are placed in more remote areas. 
D) A grid layout is more conducive to browsing than a free- flow layout. 
E) A grid layout is useful for systematically moving shoppers through the retail space.

Question 7

Which of the following is the retail strategy that involves a store planning to open and then close down within a short period of time?

Accepted Answer

A) a pyramid scheme 
B) shrinkage 
C) activity retailing 
D) multilevel networking 
E) pop- up retailing 
A) a pyramid scheme 
B) shrinkage 
C) activity retailing 
D) multilevel networking 
E) pop- up retailing

Question 8

In a(n),a master distributor recruits other people to become distributors.The master distributor sells the company's products to the people he or she entices to join and receives commissions on all the merchandise sold by the people he or she recruits.

Accepted Answer

A) disintermediated sales system 
B) hierarchical sales network 
C) party plan system 
D) integrated sales system 
E) multilevel network 
A) disintermediated sales system 
B) hierarchical sales network 
C) party plan system 
D) integrated sales system 
E) multilevel network

Question 9

To create the right image,some retailers control every aspect of the consumer's store experience,including what customers hear and smell.

Accepted Answer

A) True 
 B)False

Question 10

What is the store image of Eskimo Joe's,the retailer described in the opening profile?

Accepted Answer

Eskimo Joe's carved out a nich

Question 11

The lighting in Jake's Steak Restaurant is muted.The chairs are covered in leather and solid enough to last a lifetime,and each table is covered with a white linen cloth.The colors are limited to earth tones with an occasional splash of red.Patrons can not hear any kitchen noises,only a pleasant melody that seems familiar but unrecognizable.The smells are extraordinarily varied.This is a description of the restaurant's _ .

Accepted Answer

A) atmospherics 
B) image 
C) experiential retailing 
D) layout 
E) service mix 
A) atmospherics 
B) image 
C) experiential retailing 
D) layout 
E) service mix

Question 12

The majority of direct salespeople are women.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following products would most likely be sold through automatic vending?

Accepted Answer

A) grooming products 
B) baseball caps 
C) mobile telephones 
D) office supplies 
E) beverages 
A) grooming products 
B) baseball caps 
C) mobile telephones 
D) office supplies 
E) beverages

Question 14

Explain the limitations for marketers offering e- commerce shopping.

Accepted Answer

Limitations for marketers engaging in e-

Question 15

V&E Bridal Design Shop caters to engaged couples who desire a traditional Eastern Asian wedding ceremony.The brides- to- be who shop at this store are typically Japanese,Laotian,Vietnamese,Korean,or Chinese.This retailer has used _ to identify a market segment.

Accepted Answer

A) its merchandise mix 
B) psychographics 
C) socioeconomics 
D) demographics 
E) geography 
A) its merchandise mix 
B) psychographics 
C) socioeconomics 
D) demographics 
E) geography

Question 16

Compare and contrast specialty stores and convenience stores.

Accepted Answer

Specialty stores carry narrow product li

Question 17

Avon is successful at giving customers alternatives to traditional store outlets.Avon uses ,which does NOT require a customer to visit a store.

Accepted Answer

A) mass retailing 
B) broad geographic exchange 
C) social shopping 
D) locational merchandising 
E) nonstore retailing 
A) mass retailing 
B) broad geographic exchange 
C) social shopping 
D) locational merchandising 
E) nonstore retailing

Question 18

Store location planners look at a store's ,the geographic zone that accounts for the majority of its sales and customers.

Accepted Answer

A) primary market 
B) traffic paths 
C) target market 
D) trade area 
E) microenvironment 
A) primary market 
B) traffic paths 
C) target market 
D) trade area 
E) microenvironment

Question 19

Which of the following accurately describes a lifestyle center?

Accepted Answer

A) It is a nontraditional retail center that offers marketers more flexibility than a shopping center. 
B) It combines the feel of a neighborhood park with the convenience of a strip mall. 
C) It is a freestanding retail operation that has designated itself as a shopping destination. 
D) It is the new term for a redesigned central business district that provides a rich variety of services and products. 
E) It is a form of a superregional center. 
A) It is a nontraditional retail center that offers marketers more flexibility than a shopping center. 
B) It combines the feel of a neighborhood park with the convenience of a strip mall. 
C) It is a freestanding retail operation that has designated itself as a shopping destination. 
D) It is the new term for a redesigned central business district that provides a rich variety of services and products. 
E) It is a form of a superregional center.

Question 20

Which of the following is NOT true about warehouse clubs?

Accepted Answer

A) They are a form of discount store. 
B) They often charge their customers with a modest annual membership fee. 
C) They have not followed the pattern set forth by the wheel- of- retailing hypothesis. 
D) They carry a broad assortment of food and nonfood items in bulk. 
E) They often display merchandise in its original boxes. 
A) They are a form of discount store. 
B) They often charge their customers with a modest annual membership fee. 
C) They have not followed the pattern set forth by the wheel- of- retailing hypothesis. 
D) They carry a broad assortment of food and nonfood items in bulk. 
E) They often display merchandise in its original boxes.

What is the merchandise assortment of an airport bookstore that sells only a few books but a large variety of magazines?

In recent years,has(have)become increasingly important.This includes selling to final consumers through direct mail,catalogs,telephone,and the Internet.

Hypermarkets combine the characteristics of which of the following?

Experiential shoppers enjoy the "thrill of the hunt" available through the experience of shopping on- line.

Describe the practice of retail borrowing and explain why it is unethical.

Which of the following statements about store layout is NOT true?

Which of the following is the retail strategy that involves a store planning to open and then close down within a short period of time?

In a(n),a master distributor recruits other people to become distributors.The master distributor sells the company's products to the people he or she entices to join and receives commissions on all the merchandise sold by the people he or she recruits.

To create the right image,some retailers control every aspect of the consumer's store experience,including what customers hear and smell.

What is the store image of Eskimo Joe's,the retailer described in the opening profile?

The majority of direct salespeople are women.

Which of the following products would most likely be sold through automatic vending?

Explain the limitations for marketers offering e- commerce shopping.

V&E Bridal Design Shop caters to engaged couples who desire a traditional Eastern Asian wedding ceremony.The brides- to- be who shop at this store are typically Japanese,Laotian,Vietnamese,Korean,or Chinese.This retailer has used _ to identify a market segment.

Compare and contrast specialty stores and convenience stores.

Avon is successful at giving customers alternatives to traditional store outlets.Avon uses ,which does NOT require a customer to visit a store.

Store location planners look at a store's ,the geographic zone that accounts for the majority of its sales and customers.

Which of the following accurately describes a lifestyle center?

Which of the following is NOT true about warehouse clubs?

Welcome to the World of Marketing: Createand Deliver Value

Strategic Market Planning: Capture the Big Picture

Thriving in the Marketing Environment: the World Is Flat

Marketing Research: Gather,analyze,and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpening the Focus: Target Marketing Strategies and Cus-Tomer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Pricing the Product

Catch the Buzz: Promotional Strategy and Integrated Marketing Communication

Advertising,sales Promotion,and Public Relations

Personal Selling,sales Management,and Direct Marketing

Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics

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Exam 16: Retailing: Bricks and Clicks

What is the merchandise assortment of an airport bookstore that sells only a few books but a large variety of magazines?

In recent years,has(have)become increasingly important.This includes selling to final consumers through direct mail,catalogs,telephone,and the Internet.

Hypermarkets combine the characteristics of which of the following?

Experiential shoppers enjoy the "thrill of the hunt" available through the experience of shopping on- line.

Describe the practice of retail borrowing and explain why it is unethical.

Which of the following statements about store layout is NOT true?

Which of the following is the retail strategy that involves a store planning to open and then close down within a short period of time?

In a(n),a master distributor recruits other people to become distributors.The master distributor sells the company's products to the people he or she entices to join and receives commissions on all the merchandise sold by the people he or she recruits.

To create the right image,some retailers control every aspect of the consumer's store experience,including what customers hear and smell.

What is the store image of Eskimo Joe's,the retailer described in the opening profile?

The majority of direct salespeople are women.

Which of the following products would most likely be sold through automatic vending?

Explain the limitations for marketers offering e- commerce shopping.

V&E Bridal Design Shop caters to engaged couples who desire a traditional Eastern Asian wedding ceremony.The brides- to- be who shop at this store are typically Japanese,Laotian,Vietnamese,Korean,or Chinese.This retailer has used _ to identify a market segment.

Compare and contrast specialty stores and convenience stores.

Avon is successful at giving customers alternatives to traditional store outlets.Avon uses ,which does NOT require a customer to visit a store.

Store location planners look at a store's ,the geographic zone that accounts for the majority of its sales and customers.

Which of the following accurately describes a lifestyle center?

Which of the following is NOT true about warehouse clubs?

Welcome to the World of Marketing: Createand Deliver Value

Strategic Market Planning: Capture the Big Picture

Thriving in the Marketing Environment: the World Is Flat

Marketing Research: Gather,analyze,and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpening the Focus: Target Marketing Strategies and Cus-Tomer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Pricing the Product

Catch the Buzz: Promotional Strategy and Integrated Marketing Communication

Advertising,sales Promotion,and Public Relations

Personal Selling,sales Management,and Direct Marketing

Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics

Filters