Exam 16: Retailing: Bricks and Clicks

Stan Clark,the owner of Eskimo Joe's bar,is considering closing the bar and selling the logo apparel with direct marketing through a catalog.Stan Clark is considering a option.

Which of the following is true about general merchandise discount stores?

Which of the following is true about convenience stores?

Describe the two types of retail store layouts,explain the advantages of each,and identify the kind of store in which you would expect to find each layout type used.

Color and lighting have very limited influence on consumer behavior.

Which of the following is most likely true about shoppers who prefer to shop at "lifestyle centers"?

Retail stores are often classified on the breadth and depth of their merchandise assortment.The depth of the merchandise is the variety of choices for each specific product.Merchandise depth may be classified as _ or .

An overstored trade area is a retail site where a sufficient number of stores already exist and the retailer believes it can compete successfully by going head- to- head with the competition.

Retailers like Sam's Club that promise bottom- dollar prices are often self- service operations.

Barnes & Noble has many retail stores as well as a presence on the Web.What are the concerns of Barnes & Noble regarding store sales due to their web sales?

A is a group of commercial establishments owned and managed as a single property.

Which of the following is NOT a function of a point- of- sale (POS)system?

Retailers would be LEAST likely to consider which of the following in order to meet the needs of working consumers who have little time to shop?

In order to survive in the competitive marketplace,a retailer must offer which of the following to customers?

Explain the concept of nonstore retailing,giving one example of a well- known product that has been marketed this way.

In terms of the basic types of retail locations,the traditional downtown business area found in most towns and cities is referred to as a .

In the stage of the retail life cycle,the retailer often is an aggressive entrepreneur who takes a unique approach to doing business by creating a differential advantage,such as competing on the basis of low price.offering a distinctive assortment,or using a different way to distribute products.

Why might a used bookstore deliberately arrange stacks of books appearing to be disorderly to customers?

Which of the following is NOT a new technology retailers are using to improve the retail experience for customers?

What is meant by merchandise breadth and depth? Give an example of a store for each of the following: narrow assortment,broad assortment,shallow assortment,and deep assortment.