Exam 16: Retailing: Bricks and Clicks

Which of the following is an illegal sales technique?

Which of the following types of retailers obtain surplus merchandise from manufacturers and offer brand- name,fashion- oriented goods at low prices?

Why might a company decide to sell products on a cart or kiosk instead of a more permanent retail location?

Manufacturers send last year's merchandise and defective merchandise to .

Compare and contrast the four types of discount stores.

Which of the following is a way that consumers in countries with a cash economy can take advantage of e- commerce opportunities?

Failing to provide equal access to customers who appear economically disadvantaged is both unethical and illegal.

Retail stores are often classified on the breadth and depth of their merchandise assortment.The breadth of the merchandise is the number of different lines available.The merchandise breadth may be classified as _ or .

Which of the following statements about shopping centers is true?

Cannibalization is not a concern for traditional retailers who also operate an e- commerce site because the two locations attract completely different markets.

Product impression,click- through,and basket placement are all measured by which of the following metrics?

The stages of the retail life cycle are introduction,growth,maturity,and decline.

During the Civil War,citizens set up their wagons full of merchandise on the edge of army camps and sold the soldiers items such as stationery,shaving mirrors,and tobacco that the U.S.government did not supply in the soldier's rations.These citizens were early .

One of the most thorough and complex explanations of changes in the retailing industry is the wheel- of- retailing hypothesis.

What elements comprise a store's atmosphere?

is the basis of most discount operations.Retailers offering this level of service require customers to perform their own product selection and may require customers to handle their own checkout process.

A master distributor is most likely to work in which of the following?

For the retailer,the practice of _ often results in lower total sales and damaged merchandise.

Why have department stores struggled to survive in recent years?

The Healthy Bites Grill is fast- food restaurant chain that sells burgers made from lean buffalo meat,fries that aren't fried,as well as veggie pockets with soy cheese.The company is four years old and already has outlets in New York,Japan,Canada,and Kuwait,and has plans to expand to many other markets.In which stage of the retail life cycle is the Healthy Bites Grill?