Question 1

A brand name is better remembered when placed in an ad that has interesting and unrelated visuals.

Accepted Answer

A) True 
 B)False

Question 2

When consumers have the opportunity to be exposed to information about a product, they need to _____ and attend to information.

Accepted Answer

A)  dispose 
B)  perceive 
C)  develop attitudes 
D)  form memories 
E)  recognize problems 
A)  dispose 
B)  perceive 
C)  develop attitudes 
D)  form memories 
E)  recognize problems

Question 3

Linda runs a small café. At the end of the day, she recycles all paper and plastic. In the context of consumer behavior, this is an example of _____.

Accepted Answer

A)  preattentive processing 
B)  purchase behavior 
C)  zapping 
D)  disposition behavior 
E)  zipping 
A)  preattentive processing 
B)  purchase behavior 
C)  zapping 
D)  disposition behavior 
E)  zipping

Question 4

Russell and his family are thinking about getting a new big-screen television. He has researched different brands, models, and prices of televisions from the Internet. In this scenario, Russell is the _____.

Accepted Answer

A)  policy maker 
B)  purchaser 
C)  influencer 
D)  disposer 
E)  cord-cutter 
A)  policy maker 
B)  purchaser 
C)  influencer 
D)  disposer 
E)  cord-cutter

Question 5

Fourlotts Corp., a safety equipment manufacturer, sends brochures of its latest safety equipment to neighborhoods where theft or robbery is highly prevalent. In this scenario, Fourlotts Corp. is:

Accepted Answer

A)  organizing white sales. 
B)  organizing sales promotions. 
C)  determining consumer satisfaction with the attributes of a product. 
D)  selecting a target market from among numerous segments. 
E)  acting as policy makers. 
A)  organizing white sales. 
B)  organizing sales promotions. 
C)  determining consumer satisfaction with the attributes of a product. 
D)  selecting a target market from among numerous segments. 
E)  acting as policy makers.

Question 6

The process by which a consumer comes to own an offering is known as _____.

Accepted Answer

A) 
Usage 
B)  disposition 
C)  comprehension 
D)  acquisition 
E)  perception 
A) 
Usage 
B)  disposition 
C)  comprehension 
D)  acquisition 
E)  perception

Question 7

Explain how diversity, household, and social class influence a consumer's decisions.

Accepted Answer

Diversity, household, and social class a

Question 8

Discuss the acquisition, usage, and disposal decisions that a consumer must make.

Accepted Answer

As a consumer, there are several importa

Question 9

Which of the following is a reason why academics understand consumer behavior?

Accepted Answer

A)  They generate knowledge about consumer behavior when they conduct research focusing on how consumers act, think, and feel. 
B)  They influence consumers as well as the targeted companies through strategies such as media statements and boycotts. 
C)  They develop policies and rules to protect consumers from unfair, unsafe, or inappropriate marketing practices. 
D)  They worry about companies tracking what consumers do online. 
E)  They support an enforceable "do not track" mechanism that would allow consumers to opt out of online tracking systems. 
A)  They generate knowledge about consumer behavior when they conduct research focusing on how consumers act, think, and feel. 
B)  They influence consumers as well as the targeted companies through strategies such as media statements and boycotts. 
C)  They develop policies and rules to protect consumers from unfair, unsafe, or inappropriate marketing practices. 
D)  They worry about companies tracking what consumers do online. 
E)  They support an enforceable "do not track" mechanism that would allow consumers to opt out of online tracking systems.

Question 10

Consumer behavior reflects more than the way that a product is acquired by a single person at any one point in time.

Accepted Answer

A) True 
 B)False

Question 11

Nathan is a trained mountain climber. He is a member of a mountaineering club and dons the club's T-shirt during his expeditions. In this scenario, Nathan's T-shirt is an example of _____.

Accepted Answer

A)  a profane thing 
B)  internal locus of control 
C)  a symbol 
D)  external locus of control 
E)  a consideration set 
A)  a profane thing 
B)  internal locus of control 
C)  a symbol 
D)  external locus of control 
E)  a consideration set

Question 12

Understanding consumer behavior is crucial for _____ in developing policies and rules to protect consumers from unfair, unsafe, or inappropriate marketing practices.

Accepted Answer

A)  consumer cooperatives 
B)  managers 
C)  regulators 
D)  reference groups 
E)  advertisers 
A)  consumer cooperatives 
B)  managers 
C)  regulators 
D)  reference groups 
E)  advertisers

Question 13

Discuss how marketers apply consumer research when making decisions about products and branding.

Accepted Answer

Marketers apply consumer research in var

Question 14

Explain how motivation, ability, and opportunity impact the consumer decision-making process.

Accepted Answer

Motivation, ability, and opportunity are

Question 15

Discuss how market segmentation impacts consumer behavior.

Accepted Answer

Market segmentation is the process of di

Question 16

Which of the following statements is true of positioning?

Accepted Answer

A)  Positioning helps marketers identify consumers who have needs that are not being met. 
B)  The desired image should reflect how a product is similar to the competition. 
C)  Positioning helps consumers identify ways to dispose an offering. 
D)  In a perceptual map, positioned brands share the same quadrant of other brands in the market. 
E)  Positioning should suggest that the product is superior in one or more attributes valued by the target market. 
A)  Positioning helps marketers identify consumers who have needs that are not being met. 
B)  The desired image should reflect how a product is similar to the competition. 
C)  Positioning helps consumers identify ways to dispose an offering. 
D)  In a perceptual map, positioned brands share the same quadrant of other brands in the market. 
E)  Positioning should suggest that the product is superior in one or more attributes valued by the target market.

Question 17

Explain how consumers' culture affect their behavior.

Accepted Answer

Consumers' culture plays a significant r

Question 18

The sequence of acquisition, consumption, and disposition does not occur over time.

Accepted Answer

A) True 
 B)False

Question 19

Explain why it is important for marketers to understand why consumers acquire, use, or dispose of products.

Accepted Answer

It is important for marketers to underst

Question 20

Which of the following is a way of disposing of an offering permanently?

Accepted Answer

A)  Buying 
B)  Borrowing 
C)  Finding 
D)  Selling 
E)  Leasing 
A)  Buying 
B)  Borrowing 
C)  Finding 
D)  Selling 
E)  Leasing

A brand name is better remembered when placed in an ad that has interesting and unrelated visuals.

When consumers have the opportunity to be exposed to information about a product, they need to _____ and attend to information.

Linda runs a small café. At the end of the day, she recycles all paper and plastic. In the context of consumer behavior, this is an example of _____.

Russell and his family are thinking about getting a new big-screen television. He has researched different brands, models, and prices of televisions from the Internet. In this scenario, Russell is the _____.

Fourlotts Corp., a safety equipment manufacturer, sends brochures of its latest safety equipment to neighborhoods where theft or robbery is highly prevalent. In this scenario, Fourlotts Corp. is:

The process by which a consumer comes to own an offering is known as _____.

Explain how diversity, household, and social class influence a consumer's decisions.

Discuss the acquisition, usage, and disposal decisions that a consumer must make.

Which of the following is a reason why academics understand consumer behavior?

Consumer behavior reflects more than the way that a product is acquired by a single person at any one point in time.

Nathan is a trained mountain climber. He is a member of a mountaineering club and dons the club's T-shirt during his expeditions. In this scenario, Nathan's T-shirt is an example of _____.

Understanding consumer behavior is crucial for _____ in developing policies and rules to protect consumers from unfair, unsafe, or inappropriate marketing practices.

Discuss how marketers apply consumer research when making decisions about products and branding.

Explain how motivation, ability, and opportunity impact the consumer decision-making process.

Discuss how market segmentation impacts consumer behavior.

Which of the following statements is true of positioning?

Explain how consumers' culture affect their behavior.

The sequence of acquisition, consumption, and disposition does not occur over time.

Explain why it is important for marketers to understand why consumers acquire, use, or dispose of products.

Which of the following is a way of disposing of an offering permanently?

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters

Exam 1: Understanding Consumer Behavior

A brand name is better remembered when placed in an ad that has interesting and unrelated visuals.

When consumers have the opportunity to be exposed to information about a product, they need to _____ and attend to information.

Linda runs a small café. At the end of the day, she recycles all paper and plastic. In the context of consumer behavior, this is an example of _____.

Russell and his family are thinking about getting a new big-screen television. He has researched different brands, models, and prices of televisions from the Internet. In this scenario, Russell is the _____.

Fourlotts Corp., a safety equipment manufacturer, sends brochures of its latest safety equipment to neighborhoods where theft or robbery is highly prevalent. In this scenario, Fourlotts Corp. is:

The process by which a consumer comes to own an offering is known as _____.

Explain how diversity, household, and social class influence a consumer's decisions.

Discuss the acquisition, usage, and disposal decisions that a consumer must make.

Which of the following is a reason why academics understand consumer behavior?

Consumer behavior reflects more than the way that a product is acquired by a single person at any one point in time.

Nathan is a trained mountain climber. He is a member of a mountaineering club and dons the club's T-shirt during his expeditions. In this scenario, Nathan's T-shirt is an example of _____.

Understanding consumer behavior is crucial for _____ in developing policies and rules to protect consumers from unfair, unsafe, or inappropriate marketing practices.

Discuss how marketers apply consumer research when making decisions about products and branding.

Explain how motivation, ability, and opportunity impact the consumer decision-making process.

Discuss how market segmentation impacts consumer behavior.

Which of the following statements is true of positioning?

Explain how consumers' culture affect their behavior.

The sequence of acquisition, consumption, and disposition does not occur over time.

Explain why it is important for marketers to understand why consumers acquire, use, or dispose of products.

Which of the following is a way of disposing of an offering permanently?

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters