Question 1

Marketing managers need to understand consumer behavior to protect consumers from unfair, unsafe, or inappropriate marketing practices.

Accepted Answer

A) True 
 B)False

Question 2

One reason marketing managers study consumer behavior is to create public awareness of inappropriate practices.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following statements is true of perceptual maps?

Accepted Answer

A)  The farther companies are to one another on the map, the more similar they are perceived to be. 
B)  The closer companies are to one another on the map, the less likely they are to be competitors. 
C)  Brands in the same quadrant of the map are perceived as offering similar benefits to consumers. 
D)  Perceptual maps cannot be used to determine how offerings can be positioned. 
E)  Perceptual maps are not depicted as graphs. 
A)  The farther companies are to one another on the map, the more similar they are perceived to be. 
B)  The closer companies are to one another on the map, the less likely they are to be competitors. 
C)  Brands in the same quadrant of the map are perceived as offering similar benefits to consumers. 
D)  Perceptual maps cannot be used to determine how offerings can be positioned. 
E)  Perceptual maps are not depicted as graphs.

Question 4

Sunny wants to dispose of her unused bike permanently. Discuss ways to dispose of her bike permanently.

Accepted Answer

There are several ways Sunny can dispose

Question 5

Explain how the price of a product or service influences consumers' acquisition, usage, and disposition decisions.

Accepted Answer

The price of a product or service has a

Question 6

Explain consumer behavior as a dynamic process.

Accepted Answer

Consumer behavior is a dynamic process b

Question 7

Anne wants to purchase a new computer. She decides to go on a vacation before making the purchase. In this case, her vacation provides her with the _____ to learn as much as possible about purchasing the computer.

Accepted Answer

A)  attention 
B)  perception 
C)  motivation 
D)  exposure 
E)  opportunity 
A)  attention 
B)  perception 
C)  motivation 
D)  exposure 
E)  opportunity

Question 8

Discuss how customers form and change attitudes toward decisions.

Accepted Answer

Customers form and change attitudes towa

Question 9

Benjamin has been buying generic brake oil for years. When he watches an advertisement for a new type of brake oil, he pays attention to the ad and understands the information in it. In this scenario, Benjamin is involved in _____.

Accepted Answer

A)  problem recognition 
B)  finding opportunity 
C)  disposition 
D)  perception 
E)  making postdecision evaluation 
A)  problem recognition 
B)  finding opportunity 
C)  disposition 
D)  perception 
E)  making postdecision evaluation

Question 10

Which of the following statements is true of consumer behavior?

Accepted Answer

A)  It is limited to the study of how consumers buy products. 
B)  It reflects the actions of a single consumer rather than a group of consumers. 
C)  It is related to how consumers make acquisition decisions rather than disposition decisions. 
D)  It deals with the purchase of tangible goods but not services. 
E)  It affects decisions about managing debt. 
A)  It is limited to the study of how consumers buy products. 
B)  It reflects the actions of a single consumer rather than a group of consumers. 
C)  It is related to how consumers make acquisition decisions rather than disposition decisions. 
D)  It deals with the purchase of tangible goods but not services. 
E)  It affects decisions about managing debt.

Question 11

Which of the following is a way to get rid of an offering temporarily?

Accepted Answer

A)  Finding a new use for the offering 
B)  Lending the offering 
C)  Throwing away the offering 
D)  Sending the offering to a recycling center 
E)  Giving the offering away 
A)  Finding a new use for the offering 
B)  Lending the offering 
C)  Throwing away the offering 
D)  Sending the offering to a recycling center 
E)  Giving the offering away

Question 12

Discuss ways of using an offering.

Accepted Answer

There are several ways to use an offerin

Question 13

Corbyn wants to be a professional football player. He tries to emulate the behavior of National Football League (NFL) players and pays attention to the advertisements that use NFL players as spokespersons. In this scenario, Corbyn regards the NFL players as _____.

Accepted Answer

A)  a reference group 
B)  policy makers 
C)  an advocacy group 
D)  a target group 
E)  ethicists 
A)  a reference group 
B)  policy makers 
C)  an advocacy group 
D)  a target group 
E)  ethicists

Question 14

Mike wants to buy a computer. His friend, Gregory, researches the various brands of computers in the market and helps Mike choose one. As Mike is about to buy it, Mike's father mentions that the brand Mike has chosen is mediocre compared with the other brands in the market. In this scenario, Mike's father plays the role of the _____.

Accepted Answer

A)  influencer 
B)  purchaser 
C)  user 
D)  ethicist 
E)  policy maker 
A)  influencer 
B)  purchaser 
C)  user 
D)  ethicist 
E)  policy maker

Question 15

Which of the following statements is true of attitudes?

Accepted Answer

A)  They do not change over time. 
B)  They are conscious and definite choices. 
C)  They always culminate in a purchase decision. 
D)  They do not play a role in acquisition behavior. 
E)  They do not always predict behavior. 
A)  They do not change over time. 
B)  They are conscious and definite choices. 
C)  They always culminate in a purchase decision. 
D)  They do not play a role in acquisition behavior. 
E)  They do not always predict behavior.

Question 16

Buying represents one type of acquisition behavior.

Accepted Answer

A) True 
 B)False

Question 17

Explain how marketers make promotion and marketing communications decisions.

Accepted Answer

Marketers make promotion and marketing c

Question 18

_____ covers motivation, ability, and opportunity; exposure, attention, perception, and comprehension; memory and knowledge; and attitudes about an offering.

Accepted Answer

A)  The psychological core 
B)  The process of making decisions 
C)  The consumer's culture 
D)  Consumer behavior outcomes 
E)  Behavior within a firm 
A)  The psychological core 
B)  The process of making decisions 
C)  The consumer's culture 
D)  Consumer behavior outcomes 
E)  Behavior within a firm

Question 19

Gregory, a pianist, wants to join a famous orchestra. He wants to buy an antique piano that has been put up for sale so that he can practice. In the context of consumer behavior, Gregory's desire to buy the piano is an example of _____.

Accepted Answer

A)  information search 
B)  perception 
C)  motivation 
D)  exposure 
E)  postpurchase evaluation 
A)  information search 
B)  perception 
C)  motivation 
D)  exposure 
E)  postpurchase evaluation

Question 20

Magnira Inc. is trying to promote its cosmetics. It offers discounts to customers who post about its products' benefits in their social media accounts. This enables others to know about the company's products. In this case, customers of Magnira Inc. are involved in _____.

Accepted Answer

A)  co-branding 
B)  disposing 
C)  word of mouth 
D)  brand extension 
E)  perceptual mapping 
A)  co-branding 
B)  disposing 
C)  word of mouth 
D)  brand extension 
E)  perceptual mapping

Marketing managers need to understand consumer behavior to protect consumers from unfair, unsafe, or inappropriate marketing practices.

One reason marketing managers study consumer behavior is to create public awareness of inappropriate practices.

Which of the following statements is true of perceptual maps?

Sunny wants to dispose of her unused bike permanently. Discuss ways to dispose of her bike permanently.

Explain how the price of a product or service influences consumers' acquisition, usage, and disposition decisions.

Explain consumer behavior as a dynamic process.

Anne wants to purchase a new computer. She decides to go on a vacation before making the purchase. In this case, her vacation provides her with the _____ to learn as much as possible about purchasing the computer.

Discuss how customers form and change attitudes toward decisions.

Benjamin has been buying generic brake oil for years. When he watches an advertisement for a new type of brake oil, he pays attention to the ad and understands the information in it. In this scenario, Benjamin is involved in _____.

Which of the following statements is true of consumer behavior?

Which of the following is a way to get rid of an offering temporarily?

Discuss ways of using an offering.

Corbyn wants to be a professional football player. He tries to emulate the behavior of National Football League (NFL) players and pays attention to the advertisements that use NFL players as spokespersons. In this scenario, Corbyn regards the NFL players as _____.

Which of the following statements is true of attitudes?

Buying represents one type of acquisition behavior.

Explain how marketers make promotion and marketing communications decisions.

_____ covers motivation, ability, and opportunity; exposure, attention, perception, and comprehension; memory and knowledge; and attitudes about an offering.

Gregory, a pianist, wants to join a famous orchestra. He wants to buy an antique piano that has been put up for sale so that he can practice. In the context of consumer behavior, Gregory's desire to buy the piano is an example of _____.

Magnira Inc. is trying to promote its cosmetics. It offers discounts to customers who post about its products' benefits in their social media accounts. This enables others to know about the company's products. In this case, customers of Magnira Inc. are involved in _____.

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters

Exam 1: Understanding Consumer Behavior

Marketing managers need to understand consumer behavior to protect consumers from unfair, unsafe, or inappropriate marketing practices.

One reason marketing managers study consumer behavior is to create public awareness of inappropriate practices.

Which of the following statements is true of perceptual maps?

Sunny wants to dispose of her unused bike permanently. Discuss ways to dispose of her bike permanently.

Explain how the price of a product or service influences consumers' acquisition, usage, and disposition decisions.

Explain consumer behavior as a dynamic process.

Anne wants to purchase a new computer. She decides to go on a vacation before making the purchase. In this case, her vacation provides her with the _____ to learn as much as possible about purchasing the computer.

Discuss how customers form and change attitudes toward decisions.

Benjamin has been buying generic brake oil for years. When he watches an advertisement for a new type of brake oil, he pays attention to the ad and understands the information in it. In this scenario, Benjamin is involved in _____.

Which of the following statements is true of consumer behavior?

Which of the following is a way to get rid of an offering temporarily?

Discuss ways of using an offering.

Corbyn wants to be a professional football player. He tries to emulate the behavior of National Football League (NFL) players and pays attention to the advertisements that use NFL players as spokespersons. In this scenario, Corbyn regards the NFL players as _____.

Which of the following statements is true of attitudes?

Buying represents one type of acquisition behavior.

Explain how marketers make promotion and marketing communications decisions.

_____ covers motivation, ability, and opportunity; exposure, attention, perception, and comprehension; memory and knowledge; and attitudes about an offering.

Gregory, a pianist, wants to join a famous orchestra. He wants to buy an antique piano that has been put up for sale so that he can practice. In the context of consumer behavior, Gregory's desire to buy the piano is an example of _____.

Magnira Inc. is trying to promote its cosmetics. It offers discounts to customers who post about its products' benefits in their social media accounts. This enables others to know about the company's products. In this case, customers of Magnira Inc. are involved in _____.

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters