Exam 9: Sales Forecasting and Financial Analysis

Firms that develop a stream of new items that differ very little from those now on the market, insert them into the market without great fanfare, watch which ones end users rebuy, and drop those that do not find favor are using the policy of _____.

Which of the following serves as the basis of many simulated test markets?

If a firm is already involved in plenty of quick-hit projects, strategic portfolio considerations would indicate that new funding would be better routed to a long-term, major technology development. The firm, as per the example, follows a(n) _____.

Which of the following is true of top-performing firms?

As per the A-T-A-R model, long-run market share can be expressed as MS = T × R × AW × AV. What does "T" stand for in the equation?

Which of the following is the most commonly used approach to sales forecasting outside of the consumer packaged goods industry?

Laggards refer to those users who will be among the first to try the product.

According to the A-T-A-R model, long-run market share can be expressed as MS= T × R × AW × AV. In this equation, "R" is the:

_____ refers to the process by which an innovation is spread within a market, over time and over categories of adopters.

Which of the following is a consideration to keep in mind when developing a sales forecast?

The _____ tool includes several ways to assess strategic fit and market attractiveness, and also considers financial performance.

Managers who feel business is suffering from "paralysis by analysis" are most likely to:

In the product development process, sales forecasting is typically the responsibility of the process manager on the new product team.

_____ analysis may be used to estimate the net present value of a new product when it is still in the concept stage.

According to the Hoechst-U.S. scoring model, which of the following is a full-screen feasibility factor?