Question 1

Perceptual gap mapping:

Accepted Answer

A)  considers nuances and shadings of consumer responses. 
B)  cannot identify or evaluate interrelationships and synergies. 
C)  primarily deals with "conceptual leaps" critical to developing new-to-the-world products. 
D)  cannot be used for concept generation and new product development. 
A)  considers nuances and shadings of consumer responses. 
B)  cannot identify or evaluate interrelationships and synergies. 
C)  primarily deals with "conceptual leaps" critical to developing new-to-the-world products. 
D)  cannot be used for concept generation and new product development.

Question 2

Checklists typically consist of a _____.

Accepted Answer

A)  description of features 
B)  list of questions 
C)  list of attributes 
D)  description of potential target markets 
A)  description of features 
B)  list of questions 
C)  list of attributes 
D)  description of potential target markets

Question 3

Determinant gap maps are speedy and cost-efficient.

Accepted Answer

A) True 
 B)False

Question 4

Trade-off analysis is becoming increasingly valuable for industrial product innovation because:

Accepted Answer

A)  business buyers tend to make a more rational analysis of product features than consumers. 
B)  businesses have more funds to spend than consumers. 
C)  business buyers are interested in quick transactions and short-term relationships with the suppliers. 
D)  industrial product innovation is relatively simple. 
A)  business buyers tend to make a more rational analysis of product features than consumers. 
B)  businesses have more funds to spend than consumers. 
C)  business buyers are interested in quick transactions and short-term relationships with the suppliers. 
D)  industrial product innovation is relatively simple.

Question 5

Conjoint results are a valid early indicator of ultimate product success.

Accepted Answer

A) True 
 B)False

Question 6

The underlying premise for _____ is that product concept creativity is triggered by the mere listing of every physical feature of a product, because we instinctively think about how that feature could be changed.

Accepted Answer

A)  factor analysis 
B)  perceptual mapping 
C)  adaptive conjoint analysis 
D)  dimensional analysis 
A)  factor analysis 
B)  perceptual mapping 
C)  adaptive conjoint analysis 
D)  dimensional analysis

Question 7

Analytical attribute techniques:

Accepted Answer

A)  are used to preserve current product attributes. 
B)  are used to create new product concepts. 
C)  are used to enhance current product attributes but not to add new attributes. 
D)  are used to promote groupthink in the new product development process. 
A)  are used to preserve current product attributes. 
B)  are used to create new product concepts. 
C)  are used to enhance current product attributes but not to add new attributes. 
D)  are used to promote groupthink in the new product development process.

Question 8

Determinant gap maps rely less on managerial judgment and more on tangible sales data.

Accepted Answer

A) True 
 B)False

Question 9

Benefits are product attributes that can be broken down into a limited set-uses and users.

Accepted Answer

A) True 
 B)False

Question 10

A product is really nothing but attributes.

Accepted Answer

A) True 
 B)False

Question 11

Theoretically, the three basic types of attributes occur in the sequence of a benefit permits a certain feature, which in turn leads to its function.

Accepted Answer

A) True 
 B)False

Question 12

A product attribute that is unlimited in variety and indicates what a product does and how it works is known as the _____ of the product.

Accepted Answer

A)  usability 
B)  feature 
C)  function 
D)  benefit 
A)  usability 
B)  feature 
C)  function 
D)  benefit

Question 13

Conjoint analysis is an analytical tool used to assess tradeoffs much like _____ analysis is a tool to develop perceptual maps.

Accepted Answer

A)  factor 
B)  block 
C)  decision tree 
D)  semantic feature 
A)  factor 
B)  block 
C)  decision tree 
D)  semantic feature

Question 14

Explain analogy as a problem-solving method with the help of suitable examples.

Accepted Answer

One can often get a better idea of somet

Question 15

Which of the following is one of today's most widely used idea-generating techniques?

Accepted Answer

A)  SWOT analysis 
B)  Bayesian analysis 
C)  Checklists 
D)  VRIO frameworks 
A)  SWOT analysis 
B)  Bayesian analysis 
C)  Checklists 
D)  VRIO frameworks

Question 16

Perceptual maps are based on:

Accepted Answer

A)  past sales data. 
B)  experiences and perceptions of managers. 
C)  determinant attributes as perceived by the users. 
D)  attribute ratings. 
A)  past sales data. 
B)  experiences and perceptions of managers. 
C)  determinant attributes as perceived by the users. 
D)  attribute ratings.

Question 17

In the context of gap maps, attributes that both differentiate and are important are called determinant attributes.

Accepted Answer

A) True 
 B)False

Question 18

The analysis of the process by which customers compare and evaluate brands based on their attributes or features is best described by the term _____ analysis.

Accepted Answer

A)  trade-off 
B)  dimensional 
C)  relational 
D)  lexical 
A)  trade-off 
B)  dimensional 
C)  relational 
D)  lexical

Question 19

An online streaming service offers more enhanced features and more viewing options to its subscribed customers who are willing to pay the extra price. Identify the kind of product enhancement exemplified in this scenario.

Accepted Answer

A)  Accessory 
B) 
Extra 
C) 
Add-on 
D)  Upgrade 
A)  Accessory 
B) 
Extra 
C) 
Add-on 
D)  Upgrade

Question 20

Product attributes include features, functions, and benefits.

Accepted Answer

A) True 
 B)False

Perceptual gap mapping:

Checklists typically consist of a _____.

Determinant gap maps are speedy and cost-efficient.

Trade-off analysis is becoming increasingly valuable for industrial product innovation because:

Conjoint results are a valid early indicator of ultimate product success.

The underlying premise for _____ is that product concept creativity is triggered by the mere listing of every physical feature of a product, because we instinctively think about how that feature could be changed.

Analytical attribute techniques:

Determinant gap maps rely less on managerial judgment and more on tangible sales data.

Benefits are product attributes that can be broken down into a limited set-uses and users.

A product is really nothing but attributes.

Theoretically, the three basic types of attributes occur in the sequence of a benefit permits a certain feature, which in turn leads to its function.

A product attribute that is unlimited in variety and indicates what a product does and how it works is known as the _____ of the product.

Conjoint analysis is an analytical tool used to assess tradeoffs much like _____ analysis is a tool to develop perceptual maps.

Explain analogy as a problem-solving method with the help of suitable examples.

Which of the following is one of today's most widely used idea-generating techniques?

Perceptual maps are based on:

In the context of gap maps, attributes that both differentiate and are important are called determinant attributes.

The analysis of the process by which customers compare and evaluate brands based on their attributes or features is best described by the term _____ analysis.

An online streaming service offers more enhanced features and more viewing options to its subscribed customers who are willing to pay the extra price. Identify the kind of product enhancement exemplified in this scenario.

Product attributes include features, functions, and benefits.

The Strategic Elements of Product Development

The New Products Process

Opportunity Identification and Selection: Strategic Planning for New Products

The Product Concept and Ready-Made New Product Ideas

New Product Ideas: the Problem Find-Solve Approach

Concept Evaluation and Testing

The Full Screen

Sales Forecasting and Financial Analysis

Product Protocol

Design

Development Team Management

Product Use Testing

Strategic Launch Planning

Implementation of the Strategic Plan

Market Testing

Launch Management

Public Policy Issues

Filters

Exam 6: New Product Ideas: Analytical Attribute Approaches

Perceptual gap mapping:

Checklists typically consist of a _____.

Determinant gap maps are speedy and cost-efficient.

Trade-off analysis is becoming increasingly valuable for industrial product innovation because:

Conjoint results are a valid early indicator of ultimate product success.

The underlying premise for _____ is that product concept creativity is triggered by the mere listing of every physical feature of a product, because we instinctively think about how that feature could be changed.

Analytical attribute techniques:

Determinant gap maps rely less on managerial judgment and more on tangible sales data.

Benefits are product attributes that can be broken down into a limited set-uses and users.

A product is really nothing but attributes.

Theoretically, the three basic types of attributes occur in the sequence of a benefit permits a certain feature, which in turn leads to its function.

A product attribute that is unlimited in variety and indicates what a product does and how it works is known as the _____ of the product.

Conjoint analysis is an analytical tool used to assess tradeoffs much like _____ analysis is a tool to develop perceptual maps.

Explain analogy as a problem-solving method with the help of suitable examples.

Which of the following is one of today's most widely used idea-generating techniques?

Perceptual maps are based on:

In the context of gap maps, attributes that both differentiate and are important are called determinant attributes.

The analysis of the process by which customers compare and evaluate brands based on their attributes or features is best described by the term _____ analysis.

An online streaming service offers more enhanced features and more viewing options to its subscribed customers who are willing to pay the extra price. Identify the kind of product enhancement exemplified in this scenario.

Product attributes include features, functions, and benefits.

The Strategic Elements of Product Development

The New Products Process

Opportunity Identification and Selection: Strategic Planning for New Products

The Product Concept and Ready-Made New Product Ideas

New Product Ideas: the Problem Find-Solve Approach

Concept Evaluation and Testing

The Full Screen

Sales Forecasting and Financial Analysis

Product Protocol

Design

Development Team Management

Product Use Testing

Strategic Launch Planning

Implementation of the Strategic Plan

Market Testing

Launch Management

Public Policy Issues

Filters