Question 1

Gap analysis does not discover demand.

Accepted Answer

A) True 
 B)False

Question 2

In developing new products, marketers must:

Accepted Answer

A)  avoid using perceptual mapping. 
B)  always distribute a few free samples of the product. 
C)  rely only upon managerial intuition/experience. 
D)  avoid being bound by what is now impossible. 
A)  avoid using perceptual mapping. 
B)  always distribute a few free samples of the product. 
C)  rely only upon managerial intuition/experience. 
D)  avoid being bound by what is now impossible.

Question 3

Which of the following statements is true of conjoint analysis?

Accepted Answer

A)  It primarily considers variety-seeking behavior among consumers. 
B)  It assumes that one cannot represent a product as a set or bundle of attributes. 
C)  It is similar to multidimensional scaling as it considers overall similarities rather than specific attributes. 
D)  It identifies which sets of attributes would be most preferred by customers. 
A)  It primarily considers variety-seeking behavior among consumers. 
B)  It assumes that one cannot represent a product as a set or bundle of attributes. 
C)  It is similar to multidimensional scaling as it considers overall similarities rather than specific attributes. 
D)  It identifies which sets of attributes would be most preferred by customers.

Question 4

_____, often called conjoint analysis, is a technique that is commonly used in concept evaluation.

Accepted Answer

A)  AR gap analysis 
B)  Attribute analysis 
C)  OS gap analysis 
D)  Trade-off analysis 
A)  AR gap analysis 
B)  Attribute analysis 
C)  OS gap analysis 
D)  Trade-off analysis

Question 5

Conjoint analysis fails in generating high-potential concepts for future evaluation.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following idea-generating techniques evolved from early forms of dimensional analysis?

Accepted Answer

A)  Checklist 
B)  AR gap mapping 
C)  Choice-based conjoint analysis 
D)  Product matrix 
A)  Checklist 
B)  AR gap mapping 
C)  Choice-based conjoint analysis 
D)  Product matrix

Question 7

_____ is a statistical technique that uses maps of the market to determine how various products are perceived by how they are positioned on the market map.

Accepted Answer

A)  SWOT analysis 
B)  Gap analysis 
C)  Risk analysis 
D)  Trend analysis 
A)  SWOT analysis 
B)  Gap analysis 
C)  Risk analysis 
D)  Trend analysis

Question 8

Research into customer perceptions can be used to generate a determinant gap map based on attribute ratings provided by customers.

Accepted Answer

A) True 
 B)False

Gap analysis does not discover demand.

In developing new products, marketers must:

Which of the following statements is true of conjoint analysis?

_____, often called conjoint analysis, is a technique that is commonly used in concept evaluation.

Conjoint analysis fails in generating high-potential concepts for future evaluation.

Which of the following idea-generating techniques evolved from early forms of dimensional analysis?

_____ is a statistical technique that uses maps of the market to determine how various products are perceived by how they are positioned on the market map.

Research into customer perceptions can be used to generate a determinant gap map based on attribute ratings provided by customers.

The Strategic Elements of Product Development

The New Products Process

Opportunity Identification and Selection: Strategic Planning for New Products

The Product Concept and Ready-Made New Product Ideas

New Product Ideas: the Problem Find-Solve Approach

Concept Evaluation and Testing

The Full Screen

Sales Forecasting and Financial Analysis

Product Protocol

Design

Development Team Management

Product Use Testing

Strategic Launch Planning

Implementation of the Strategic Plan

Market Testing

Launch Management

Public Policy Issues

Filters

Exam 6: New Product Ideas: Analytical Attribute Approaches

Gap analysis does not discover demand.

In developing new products, marketers must:

Which of the following statements is true of conjoint analysis?

_____, often called conjoint analysis, is a technique that is commonly used in concept evaluation.

Conjoint analysis fails in generating high-potential concepts for future evaluation.

Which of the following idea-generating techniques evolved from early forms of dimensional analysis?

_____ is a statistical technique that uses maps of the market to determine how various products are perceived by how they are positioned on the market map.

Research into customer perceptions can be used to generate a determinant gap map based on attribute ratings provided by customers.

The Strategic Elements of Product Development

The New Products Process

Opportunity Identification and Selection: Strategic Planning for New Products

The Product Concept and Ready-Made New Product Ideas

New Product Ideas: the Problem Find-Solve Approach

Concept Evaluation and Testing

The Full Screen

Sales Forecasting and Financial Analysis

Product Protocol

Design

Development Team Management

Product Use Testing

Strategic Launch Planning

Implementation of the Strategic Plan

Market Testing

Launch Management

Public Policy Issues

Filters