Exam 3: Building Goodwill

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Which of the following is a negative word with a negative connotation?

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Which of the following types of technology is most often used to resolve customer complaints quickly?

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Sweeney's Ice-cream advertised its new sundaes on fliers that were distributed in malls. This initiative was successful because customers felt that the advertisement was created especially for them. Keeping in mind you-attitude in messages, which of the following did Sweeney's Ice-cream most likely say in its fliers?

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Which of the following examples best illustrates the correct use of passive verbs to avoid assigning blame?

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A disability refers exclusively to a physical impairment that interferes with the major tasks of daily living.

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To maintain positive emphasis, what is the best way to place negative information in a message?

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Esteban is a sales manager. He is in charge of welcoming a new batch of sales executives to his organization and introducing them to the sales team. He is meeting the new employees for the first time. When he introduces them to the sales team, the new employees think he is being sexist. Which of the following did Esteban most likely say?

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Which of the following is a way for you to check positive emphasis?

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To build goodwill with content, you should arrange the information to meet the audience's needs rather than your own.

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What are the five techniques that help create positive emphasis in a message?

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Thomas is giving a presentation to clients on a new line of products. In order to reduce the distance between himself and his audience, he should talk about the audience's feelings toward the company and its products.

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Mateo works as a customer service representative at Asphalt Autos. He writes a letter to a customer who has recently become a member of the lifetime service club. Which of the following introductory statements written by Mateo best illustrates you-attitude?

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Which of the following sentences best exemplifies the use of impersonal expressions?

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Which of the following does you-attitude primarily focus on?

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Which of the following should you do while organizing information that builds goodwill?

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What are the three main guidelines to be followed while organizing information to build goodwill in a message?

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Tanya Jenkins has recently moved to the public relations team in her company. She has seen that Devin McLachlan, one of her new team members, uses an assisted listening device to help overcome a hearing disability. She has never worked with anyone in such a situation and wonders what kind of communication she should use with him. What are some key points she should remember while communicating with Devin to ensure that she is not being discriminatory about his disability?

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While applying you-attitude, passive verbs should ideally be used while

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Which of the following statements about building goodwill through communication is true?

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Which of the following statements about goodwill in business communication is true?

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