Question 1

_____ is the potential loss of revenue a company risks losing when it choose an alternative course of action,such as launching a different offering.

Accepted Answer

The answer of _____ is the potential loss of revenue...

Question 2

TLC refers to the stages that a product may go through over time.

Accepted Answer

A) True 
 B)False

Question 3

The stage in the product life cycle when the demand and sales first increase is known as the growth stage.

Accepted Answer

A) True 
 B)False

Question 4

The feature specifications process begins with a strong understanding of:

Accepted Answer

A) what risks are involved. 
B) what opportunity costs are entailed. 
C) what consumers want and need. 
D) what the financial feasibility of the product is. 
E) what the marketing mix should entail at launch. 
A) what risks are involved. 
B) what opportunity costs are entailed. 
C) what consumers want and need. 
D) what the financial feasibility of the product is. 
E) what the marketing mix should entail at launch.

Question 5

A company may induct a(n)_____ to ensure that the launch of a new product reaches buyers,gets positive feedback,and generates sales of the product or service.

Accepted Answer

A) rolling launch 
B) market test 
C) beta test 
D) marketing communication plan 
E) sales promotion 
A) rolling launch 
B) market test 
C) beta test 
D) marketing communication plan 
E) sales promotion

Question 6

The introduction stage is the first stage of the product life cycle after a product is _____.

Accepted Answer

The answer of The introduction stage is the first stage...

Question 7

The stage in the product life cycle which attracts competitors who enter the market very quickly is known as the _____ stage.

Accepted Answer

A) maturity 
B) growth 
C) introduction 
D) decline 
E) downsizing 
A) maturity 
B) growth 
C) introduction 
D) decline 
E) downsizing

Question 8

While Mark is performing beta tests on his company's new product,the _____ is being developed and tested that will be used to launch the product.

Accepted Answer

A) marketing communication plan 
B) marketing plan 
C) market research report 
D) product stress structure 
E) product beta plan 
A) marketing communication plan 
B) marketing plan 
C) market research report 
D) product stress structure 
E) product beta plan

Question 9

Focus groups are conducted after the testing stage of the new offerings development process.

Accepted Answer

A) True 
 B)False

Question 10

The stage in the product life cycle when an organization must have enough distribution outlets to get the product to the customers is known as the _____ stage.

Accepted Answer

A) maturity 
B) growth 
C) introduction 
D) decline 
E) downsizing 
A) maturity 
B) growth 
C) introduction 
D) decline 
E) downsizing

Question 11

Identify tools that marketers use in the idea screening stage of new product development.

Accepted Answer

Some organizations engage in concept tes

Question 12

In B2B settings,beta tests are usually conducted with preferred customers and _____.

Accepted Answer

The answer of In B2B settings,beta tests are usually conducted...

Question 13

_____ in the maturity stage causes profits to fall until only the strongest players remain.

Accepted Answer

The answer of _____ in the maturity stage causes profits...

Question 14

Quality function deployment is the process whereby a company starts with the innovation and then designs an offering.

Accepted Answer

A) True 
 B)False

Question 15

Depth interviews involve gathering eight to twelve consumers and gauging their reaction to a product/service concept.

Accepted Answer

A) True 
 B)False

Question 16

What strategies do marketers develop to extend the maturity stage of their products?

Accepted Answer

One strategy marketers utilize is modify

Question 17

Milestones utilized by companies to evaluate product performance are typically the same within an industry.

Accepted Answer

A) True 
 B)False

Question 18

In the United States,a company is allowed to use the label "new" on a product's package for _____.

Accepted Answer

The answer of In the United States,a company is allowed...

Question 19

Testing is a relatively inexpensive step in the product development process.

Accepted Answer

A) True 
 B)False

Question 20

Customers who are good at generating new product ideas or applications of products are called _____.

Accepted Answer

A) lead users 
B) alpha testers 
C) innovators 
D) first movers 
E) trend setters 
A) lead users 
B) alpha testers 
C) innovators 
D) first movers 
E) trend setters

_____ is the potential loss of revenue a company risks losing when it choose an alternative course of action,such as launching a different offering.

TLC refers to the stages that a product may go through over time.

The stage in the product life cycle when the demand and sales first increase is known as the growth stage.

The feature specifications process begins with a strong understanding of:

A company may induct a(n)_____ to ensure that the launch of a new product reaches buyers,gets positive feedback,and generates sales of the product or service.

The introduction stage is the first stage of the product life cycle after a product is _____.

The stage in the product life cycle which attracts competitors who enter the market very quickly is known as the _____ stage.

While Mark is performing beta tests on his company's new product,the _____ is being developed and tested that will be used to launch the product.

Focus groups are conducted after the testing stage of the new offerings development process.

The stage in the product life cycle when an organization must have enough distribution outlets to get the product to the customers is known as the _____ stage.

Identify tools that marketers use in the idea screening stage of new product development.

In B2B settings,beta tests are usually conducted with preferred customers and _____.

_____ in the maturity stage causes profits to fall until only the strongest players remain.

Quality function deployment is the process whereby a company starts with the innovation and then designs an offering.

Depth interviews involve gathering eight to twelve consumers and gauging their reaction to a product/service concept.

What strategies do marketers develop to extend the maturity stage of their products?

Milestones utilized by companies to evaluate product performance are typically the same within an industry.

In the United States,a company is allowed to use the label "new" on a product's package for _____.

Testing is a relatively inexpensive step in the product development process.

Customers who are good at generating new product ideas or applications of products are called _____.

What Is Marketing

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, targeting, and Positioning

Creating Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and Traditional Media Marketing

Digital Marketing

Professional Selling

Customer Satisfaction, loyalty, and Empowerment

Price, the Only Revenue Generator

The Marketing Plan

Filters

Exam 7: Developing and Managing Offerings

_____ is the potential loss of revenue a company risks losing when it choose an alternative course of action,such as launching a different offering.

TLC refers to the stages that a product may go through over time.

The stage in the product life cycle when the demand and sales first increase is known as the growth stage.

The feature specifications process begins with a strong understanding of:

A company may induct a(n)_____ to ensure that the launch of a new product reaches buyers,gets positive feedback,and generates sales of the product or service.

The introduction stage is the first stage of the product life cycle after a product is _____.

The stage in the product life cycle which attracts competitors who enter the market very quickly is known as the _____ stage.

While Mark is performing beta tests on his company's new product,the _____ is being developed and tested that will be used to launch the product.

Focus groups are conducted after the testing stage of the new offerings development process.

The stage in the product life cycle when an organization must have enough distribution outlets to get the product to the customers is known as the _____ stage.

Identify tools that marketers use in the idea screening stage of new product development.

In B2B settings,beta tests are usually conducted with preferred customers and _____.

_____ in the maturity stage causes profits to fall until only the strongest players remain.

Quality function deployment is the process whereby a company starts with the innovation and then designs an offering.

Depth interviews involve gathering eight to twelve consumers and gauging their reaction to a product/service concept.

What strategies do marketers develop to extend the maturity stage of their products?

Milestones utilized by companies to evaluate product performance are typically the same within an industry.

In the United States,a company is allowed to use the label "new" on a product's package for _____.

Testing is a relatively inexpensive step in the product development process.

Customers who are good at generating new product ideas or applications of products are called _____.

What Is Marketing

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, targeting, and Positioning

Creating Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and Traditional Media Marketing

Digital Marketing

Professional Selling

Customer Satisfaction, loyalty, and Empowerment

Price, the Only Revenue Generator

The Marketing Plan

Filters