Exam 11: The Role of Personality and Self-Concept

___ self-monitors are more likely to be persuaded by factual or feature-based marketing appeals, whereas, _ self-monitors are more likely to be persuaded by ___ marketing appeals.

(Multiple Choice)

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Question 61

Which of the following about the extended self is false?

(Multiple Choice)

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Question 62

A consumer's self-concept is comprised of what two dimensions?

(Multiple Choice)

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Question 63

What is impression management and why do people engage in impression management?

(Essay)

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Question 64

Our personalities mature as we get older.

(True/False)

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Question 65

Individuals with _____believe their lives are controlled by fate, luck, or powerful others.

(Multiple Choice)

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Question 66

Aligning activities consist of accounts, which are verbal assertions made in advance designed to offset potential negative effects of a behavior; and claims which entail excuses and justifications.

(True/False)

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Question 67

Marketers always try to direct their promotional efforts at a consumer's ideal self-concept since the goal is to sell the consumer something they want to make life better.

(True/False)

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Question 68

Liz enjoys puzzles. Every Sunday she does the crossword puzzle. Liz also is part of the debate club, and likes to read. Liz most likely is:

(Multiple Choice)

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Question 69

Research has shown that a brand's personality can sometimes be transferred to consumers.

(True/False)

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Question 70

It can sometimes be difficult to extend brands internationally because brand personality traits may not be valued in the same way culture to culture.

(True/False)

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Question 71

Tom wants the girl he has started dating to like him, so every time they go on a date, he makes sure to compliment her clothing or her hair. Tom is hoping to win favor through:

(Multiple Choice)

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Question 72

Love and happiness are the most common words that consumers use to describe their feelings about their possessions.

(True/False)

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Question 73

_____ involves giving non-humans human-like traits.

(Multiple Choice)

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Question 74

When a consumer tries to recall brand information, which self-concept is engaged?

(Multiple Choice)

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Question 75

Which of the following is not a reason that people engage in impression management?

(Multiple Choice)

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Question 76

Is a high self-monitor more likely to be persuaded by image-based marketing appeals or factual/functional-based marketing appeals? Why?

(Essay)

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Question 77

Aligning activities consist of _, which are verbal assertions made in advance designed to offset potential negative effects of a behavior; and _, which entail excuses and justifications.

(Multiple Choice)

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Question 78

Research on self-monitoring indicates that low self-monitors are more likely to respond favorably to image-based appeals than high self-monitors.

(True/False)

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Question 79

Most people consider their homes and their pets as part of their extended self.

(True/False)

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Question 80

Showing 61 - 80 of 85

___ self-monitors are more likely to be persuaded by factual or feature-based marketing appeals, whereas, _ self-monitors are more likely to be persuaded by ___ marketing appeals.

Which of the following about the extended self is false?

A consumer's self-concept is comprised of what two dimensions?

What is impression management and why do people engage in impression management?

Our personalities mature as we get older.

Individuals with _____believe their lives are controlled by fate, luck, or powerful others.

Aligning activities consist of accounts, which are verbal assertions made in advance designed to offset potential negative effects of a behavior; and claims which entail excuses and justifications.

Marketers always try to direct their promotional efforts at a consumer's ideal self-concept since the goal is to sell the consumer something they want to make life better.

Liz enjoys puzzles. Every Sunday she does the crossword puzzle. Liz also is part of the debate club, and likes to read. Liz most likely is:

Research has shown that a brand's personality can sometimes be transferred to consumers.

It can sometimes be difficult to extend brands internationally because brand personality traits may not be valued in the same way culture to culture.

Tom wants the girl he has started dating to like him, so every time they go on a date, he makes sure to compliment her clothing or her hair. Tom is hoping to win favor through:

Love and happiness are the most common words that consumers use to describe their feelings about their possessions.

_____ involves giving non-humans human-like traits.

When a consumer tries to recall brand information, which self-concept is engaged?

Which of the following is not a reason that people engage in impression management?

Is a high self-monitor more likely to be persuaded by image-based marketing appeals or factual/functional-based marketing appeals? Why?

Aligning activities consist of _, which are verbal assertions made in advance designed to offset potential negative effects of a behavior; and _, which entail excuses and justifications.

Research on self-monitoring indicates that low self-monitors are more likely to respond favorably to image-based appeals than high self-monitors.

Most people consider their homes and their pets as part of their extended self.

The Study of Consumer Behavior

Consumer Segmentation and Positioning

Overview of Consumer Decision Making

Consumer Evaluation and Choice

Risk and Consumer Decision Making

Consumer Perception and Attention

Persuasion: Attitudes and Judgment

Affect and Motivation

The Role of Learning and Memory

Automatic Information Processing

The Role of Values and Culture

Persuasion Through Social Influence

Contemporary Marketing Strategies

Consumer Behavior Online

Consumer Behavior and Branding Strategy

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters

Exam 11: The Role of Personality and Self-Concept

_____ self-monitors are more likely to be persuaded by factual or feature-based marketing appeals, whereas, _____ self-monitors are more likely to be persuaded by _____ marketing appeals.

Which of the following about the extended self is false?

A consumer's self-concept is comprised of what two dimensions?

What is impression management and why do people engage in impression management?

Our personalities mature as we get older.

Individuals with _____believe their lives are controlled by fate, luck, or powerful others.

Aligning activities consist of accounts, which are verbal assertions made in advance designed to offset potential negative effects of a behavior; and claims which entail excuses and justifications.

Marketers always try to direct their promotional efforts at a consumer's ideal self-concept since the goal is to sell the consumer something they want to make life better.

Liz enjoys puzzles. Every Sunday she does the crossword puzzle. Liz also is part of the debate club, and likes to read. Liz most likely is:

Research has shown that a brand's personality can sometimes be transferred to consumers.

It can sometimes be difficult to extend brands internationally because brand personality traits may not be valued in the same way culture to culture.

Tom wants the girl he has started dating to like him, so every time they go on a date, he makes sure to compliment her clothing or her hair. Tom is hoping to win favor through:

Love and happiness are the most common words that consumers use to describe their feelings about their possessions.

_____ involves giving non-humans human-like traits.

When a consumer tries to recall brand information, which self-concept is engaged?

Which of the following is not a reason that people engage in impression management?

Is a high self-monitor more likely to be persuaded by image-based marketing appeals or factual/functional-based marketing appeals? Why?

Aligning activities consist of _____, which are verbal assertions made in advance designed to offset potential negative effects of a behavior; and _____, which entail excuses and justifications.

Research on self-monitoring indicates that low self-monitors are more likely to respond favorably to image-based appeals than high self-monitors.

Most people consider their homes and their pets as part of their extended self.

The Study of Consumer Behavior

Consumer Segmentation and Positioning

Overview of Consumer Decision Making

Consumer Evaluation and Choice

Risk and Consumer Decision Making

Consumer Perception and Attention

Persuasion: Attitudes and Judgment

Affect and Motivation

The Role of Learning and Memory

Automatic Information Processing

The Role of Values and Culture

Persuasion Through Social Influence

Contemporary Marketing Strategies

Consumer Behavior Online

Consumer Behavior and Branding Strategy

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters

___ self-monitors are more likely to be persuaded by factual or feature-based marketing appeals, whereas, _ self-monitors are more likely to be persuaded by ___ marketing appeals.

Aligning activities consist of _, which are verbal assertions made in advance designed to offset potential negative effects of a behavior; and _, which entail excuses and justifications.