Question 1

Meg wants to run for sorority president, but feels she needs incredible luck to win. Meg most likely has in internal locus of control.

Accepted Answer

A) True 
 B)False

Question 2

According to your readings, consumers employ three main tactics for impression management: appearance management, self-monitoring, and ingratiation.

Accepted Answer

A) True 
 B)False

Question 3

_____ is the extent to which consumers use situational cues to guide their social behavior.

Accepted Answer

A)  self-deprecation 
B)  self-evaluation 
C)  self-concept 
D)  self-schema 
E)  None of the above is correct. 
A)  self-deprecation 
B)  self-evaluation 
C)  self-concept 
D)  self-schema 
E)  None of the above is correct.

Question 4

When a consumer tries to evaluate brand information, which type of self-concept is engaged and how does this self-concept influence brand evaluation?

Accepted Answer

When consumers evaluate a brand, they ar

Question 5

_____ depicts a multifaceted self-concept approach that includes a good self, bad self, not-me self, desired self, ideal self, and ought to be self.

Accepted Answer

A)  Impression management 
B)  Thin slice theory 
C)  Extended self 
D)  Role identities 
E)  The malleable self 
A)  Impression management 
B)  Thin slice theory 
C)  Extended self 
D)  Role identities 
E)  The malleable self

Meg wants to run for sorority president, but feels she needs incredible luck to win. Meg most likely has in internal locus of control.

According to your readings, consumers employ three main tactics for impression management: appearance management, self-monitoring, and ingratiation.

_____ is the extent to which consumers use situational cues to guide their social behavior.

When a consumer tries to evaluate brand information, which type of self-concept is engaged and how does this self-concept influence brand evaluation?

_____ depicts a multifaceted self-concept approach that includes a good self, bad self, not-me self, desired self, ideal self, and ought to be self.

The Study of Consumer Behavior

Consumer Segmentation and Positioning

Overview of Consumer Decision Making

Consumer Evaluation and Choice

Risk and Consumer Decision Making

Consumer Perception and Attention

Persuasion: Attitudes and Judgment

Affect and Motivation

The Role of Learning and Memory

Automatic Information Processing

The Role of Values and Culture

Persuasion Through Social Influence

Contemporary Marketing Strategies

Consumer Behavior Online

Consumer Behavior and Branding Strategy

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters

Exam 11: The Role of Personality and Self-Concept

Meg wants to run for sorority president, but feels she needs incredible luck to win. Meg most likely has in internal locus of control.

According to your readings, consumers employ three main tactics for impression management: appearance management, self-monitoring, and ingratiation.

_____ is the extent to which consumers use situational cues to guide their social behavior.

When a consumer tries to evaluate brand information, which type of self-concept is engaged and how does this self-concept influence brand evaluation?

_____ depicts a multifaceted self-concept approach that includes a good self, bad self, not-me self, desired self, ideal self, and ought to be self.

The Study of Consumer Behavior

Consumer Segmentation and Positioning

Overview of Consumer Decision Making

Consumer Evaluation and Choice

Risk and Consumer Decision Making

Consumer Perception and Attention

Persuasion: Attitudes and Judgment

Affect and Motivation

The Role of Learning and Memory

Automatic Information Processing

The Role of Values and Culture

Persuasion Through Social Influence

Contemporary Marketing Strategies

Consumer Behavior Online

Consumer Behavior and Branding Strategy

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters