Question 1

Which of the following is not one of the basic traits in the Five-Factor Model of Personality?

Accepted Answer

A)  Surgency 
B)  Ruggedness 
C)  Intellect 
D)  Agreeableness 
E)  All of the above are included in the model. 
A)  Surgency 
B)  Ruggedness 
C)  Intellect 
D)  Agreeableness 
E)  All of the above are included in the model.

Question 2

Psychologists believe traits are formed at an early age.

Accepted Answer

A) True 
 B)False

Question 3

Gill missed her exam. When she met with her professor, she said that she missed the exam because her roommate turned off her alarm clock accidentally. Jill is practicing what form of impression management?

Accepted Answer

A)  Ingratiation 
B)  Aligning activity 
C)  Appearance management 
D)  Opinion conformity 
E)  Self-deprecation 
A)  Ingratiation 
B)  Aligning activity 
C)  Appearance management 
D)  Opinion conformity 
E)  Self-deprecation

Question 4

According to research on the extended self, identify five categories that people include in their extended selves.

Accepted Answer

The following are categories people incl

Question 5

According to your readings, which of the following is not a tactic used for ingratiation of oneself?

Accepted Answer

A)  Self-presentation 
B)  Aligning activity 
C)  Opinion conformity 
D)  Flattery 
E)  Self-enhancement 
A)  Self-presentation 
B)  Aligning activity 
C)  Opinion conformity 
D)  Flattery 
E)  Self-enhancement

Question 6

Geico's gecko character (the little green lizard) represents brand personification.

Accepted Answer

A) True 
 B)False

Question 7

Identify the five basic traits in Aaker's brand personality framework and identify a brand that would fit two of the traits.

Accepted Answer

Aaker developed a framework to measure a

Question 8

Provide an example of how a person might used a loved object to overcome a psychological role conflict.

Accepted Answer

Student answers here will vary. However,

Question 9

Sometimes people engage in impression management tactics in order to generate fear or intimidation.

Accepted Answer

A) True 
 B)False

Question 10

Greg hates the color black, but he purchased a black interviewing suit in the hope that prospective employers will think he is serious and professional. Greg is practicing:

Accepted Answer

A)  ingratiation 
B)  aligning activity 
C)  appearance management 
D)  brand characterization 
E)  locus of control 
A)  ingratiation 
B)  aligning activity 
C)  appearance management 
D)  brand characterization 
E)  locus of control

Question 11

The gap between actual public self-concept and ideal public self-concept is what makes up self-esteem.

Accepted Answer

A) True 
 B)False

Question 12

Individuals with _____believe they are the masters of their own destinies.

Accepted Answer

A)  an external locus of control 
B)  a high need for cognitive closure 
C)  a high level of self-monitoring 
D)  a low level of self-monitoring 
E)  an internal locus of control 
A)  an external locus of control 
B)  a high need for cognitive closure 
C)  a high level of self-monitoring 
D)  a low level of self-monitoring 
E)  an internal locus of control

Question 13

_____ describes a consumer's desire for definite knowledge of any kind to reduce confusion and ambiguity.

Accepted Answer

A)  Locus of control 
B)  Need for cognitive closure 
C)  Need for cognition 
D)  Need for humor 
E)  Need for information 
A)  Locus of control 
B)  Need for cognitive closure 
C)  Need for cognition 
D)  Need for humor 
E)  Need for information

Question 14

Which is not an example of brand anthropomorphism?

Accepted Answer

A)  Planter's Mr. Peanut (peanuts) 
B)  Mrs. Butterworth (maple syrup) 
C)  The Jolly Green Giant (vegetables) 
D)  The Marlboro Cowboy (cigarettes) 
E)  Mr. Clean (household cleaner) 
A)  Planter's Mr. Peanut (peanuts) 
B)  Mrs. Butterworth (maple syrup) 
C)  The Jolly Green Giant (vegetables) 
D)  The Marlboro Cowboy (cigarettes) 
E)  Mr. Clean (household cleaner)

Question 15

The process of creating desirable images of oneself for others in order to control how one is treated by others is known as impression management.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following statements about the need for cognition is false?

Accepted Answer

A)  Individuals high in need for cognition are intrinsically motivated to engage in thinking compared to those low in need for cognition. 
B)  Consumers who are high in need for cognition tend to form attitudes based on peripheral cues compared to those low in need for cognition. 
C)  Consumers who are low in need for cognition are more likely to use the Internet for entertainment rather than searching for product information. 
D)  Consumers who are high in need for cognition tend to be influenced more by rational appeals than emotional appeals. 
E)  Individuals high in need for cognition focus primarily on product-relevant information in advertisements. 
A)  Individuals high in need for cognition are intrinsically motivated to engage in thinking compared to those low in need for cognition. 
B)  Consumers who are high in need for cognition tend to form attitudes based on peripheral cues compared to those low in need for cognition. 
C)  Consumers who are low in need for cognition are more likely to use the Internet for entertainment rather than searching for product information. 
D)  Consumers who are high in need for cognition tend to be influenced more by rational appeals than emotional appeals. 
E)  Individuals high in need for cognition focus primarily on product-relevant information in advertisements.

Question 17

Which of the following statements about ingratiation is true?

Accepted Answer

A)  Ingratiation includes the tactics of appearance management. 
B)  When trying to ingratiate oneself, one should never be self-deprecating. 
C)  It is inherently pleasing to be liked by others. 
D)  People who rely on ingratiation are usually are high in need for cognition. 
E)  Ingratiation tactics usually include accounts and disclaimers. 
A)  Ingratiation includes the tactics of appearance management. 
B)  When trying to ingratiate oneself, one should never be self-deprecating. 
C)  It is inherently pleasing to be liked by others. 
D)  People who rely on ingratiation are usually are high in need for cognition. 
E)  Ingratiation tactics usually include accounts and disclaimers.

Question 18

A person who is low in need for humor will be indifferent to the level of humor in an advertisement.

Accepted Answer

A) True 
 B)False

Question 19

Discuss how need for humor (NFH) influences how humorous advertisements affect the consumer.

Accepted Answer

Research suggest that the influence of h

Question 20

Identify the tactics that people employ to manage impressions. Provide an example of each.

Accepted Answer

Appearance management - a student wears

Which of the following is not one of the basic traits in the Five-Factor Model of Personality?

Psychologists believe traits are formed at an early age.

Gill missed her exam. When she met with her professor, she said that she missed the exam because her roommate turned off her alarm clock accidentally. Jill is practicing what form of impression management?

According to research on the extended self, identify five categories that people include in their extended selves.

According to your readings, which of the following is not a tactic used for ingratiation of oneself?

Geico's gecko character (the little green lizard) represents brand personification.

Identify the five basic traits in Aaker's brand personality framework and identify a brand that would fit two of the traits.

Provide an example of how a person might used a loved object to overcome a psychological role conflict.

Sometimes people engage in impression management tactics in order to generate fear or intimidation.

Greg hates the color black, but he purchased a black interviewing suit in the hope that prospective employers will think he is serious and professional. Greg is practicing:

The gap between actual public self-concept and ideal public self-concept is what makes up self-esteem.

Individuals with _____believe they are the masters of their own destinies.

_____ describes a consumer's desire for definite knowledge of any kind to reduce confusion and ambiguity.

Which is not an example of brand anthropomorphism?

The process of creating desirable images of oneself for others in order to control how one is treated by others is known as impression management.

Which of the following statements about the need for cognition is false?

Which of the following statements about ingratiation is true?

A person who is low in need for humor will be indifferent to the level of humor in an advertisement.

Discuss how need for humor (NFH) influences how humorous advertisements affect the consumer.

Identify the tactics that people employ to manage impressions. Provide an example of each.

The Study of Consumer Behavior

Consumer Segmentation and Positioning

Overview of Consumer Decision Making

Consumer Evaluation and Choice

Risk and Consumer Decision Making

Consumer Perception and Attention

Persuasion: Attitudes and Judgment

Affect and Motivation

The Role of Learning and Memory

Automatic Information Processing

The Role of Values and Culture

Persuasion Through Social Influence

Contemporary Marketing Strategies

Consumer Behavior Online

Consumer Behavior and Branding Strategy

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

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Exam 11: The Role of Personality and Self-Concept

Which of the following is not one of the basic traits in the Five-Factor Model of Personality?

Psychologists believe traits are formed at an early age.

Gill missed her exam. When she met with her professor, she said that she missed the exam because her roommate turned off her alarm clock accidentally. Jill is practicing what form of impression management?

According to research on the extended self, identify five categories that people include in their extended selves.

According to your readings, which of the following is not a tactic used for ingratiation of oneself?

Geico's gecko character (the little green lizard) represents brand personification.

Identify the five basic traits in Aaker's brand personality framework and identify a brand that would fit two of the traits.

Provide an example of how a person might used a loved object to overcome a psychological role conflict.

Sometimes people engage in impression management tactics in order to generate fear or intimidation.

Greg hates the color black, but he purchased a black interviewing suit in the hope that prospective employers will think he is serious and professional. Greg is practicing:

The gap between actual public self-concept and ideal public self-concept is what makes up self-esteem.

Individuals with _____believe they are the masters of their own destinies.

_____ describes a consumer's desire for definite knowledge of any kind to reduce confusion and ambiguity.

Which is not an example of brand anthropomorphism?

The process of creating desirable images of oneself for others in order to control how one is treated by others is known as impression management.

Which of the following statements about the need for cognition is false?

Which of the following statements about ingratiation is true?

A person who is low in need for humor will be indifferent to the level of humor in an advertisement.

Discuss how need for humor (NFH) influences how humorous advertisements affect the consumer.

Identify the tactics that people employ to manage impressions. Provide an example of each.

The Study of Consumer Behavior

Consumer Segmentation and Positioning

Overview of Consumer Decision Making

Consumer Evaluation and Choice

Risk and Consumer Decision Making

Consumer Perception and Attention

Persuasion: Attitudes and Judgment

Affect and Motivation

The Role of Learning and Memory

Automatic Information Processing

The Role of Values and Culture

Persuasion Through Social Influence

Contemporary Marketing Strategies

Consumer Behavior Online

Consumer Behavior and Branding Strategy

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters