Question 1

Television can distort consumers' opinions via the priming effect, but knowing this potential effect can actually reduce these distortions.

Accepted Answer

A) True 
 B)False

Question 2

Consumers are unaware of using implicit memory.

Accepted Answer

A) True 
 B)False

Question 3

After buying a $300 suit, a $30 tie seems cheap. This is an example of:

Accepted Answer

A)  a contrast effect 
B)  proactive associative interference 
C)  an assimilation effect 
D)  a thin slice theory effect 
E)  a distraction effect 
A)  a contrast effect 
B)  proactive associative interference 
C)  an assimilation effect 
D)  a thin slice theory effect 
E)  a distraction effect

Question 4

Automatic information processing refers to mental process that occur without awareness or intention, but still influence judgments, feelings, goals, and behaviors.

Accepted Answer

A) True 
 B)False

Question 5

Thin slice inferences are more accurate for questions having subjective answers.

Accepted Answer

A) True 
 B)False

Question 6

How does a mental process become automatic?

Accepted Answer

A)  Practice 
B)  Experimentation 
C)  Thinking about the process 
D)  Watching others perform the process and learning vicariously 
E)  We are born with all of our automatic mental processes. 
A)  Practice 
B)  Experimentation 
C)  Thinking about the process 
D)  Watching others perform the process and learning vicariously 
E)  We are born with all of our automatic mental processes.

Question 7

Luke is rushing fraternities. As part of the process, he is invited to a fraternity party. He goes to the party with a few friends. After just 30 minutes at the party, he leaves. When questioned by his friends, Luke replies, "I just knew right away after meeting some the fraternity members that this fraternity isn't for me." This scenario illustrates:

Accepted Answer

A)  classical conditioning 
B)  thin slice theory 
C)  central route processing from the elaboration likelihood model 
D)  the assimilation effect 
E)  the priming effect 
A)  classical conditioning 
B)  thin slice theory 
C)  central route processing from the elaboration likelihood model 
D)  the assimilation effect 
E)  the priming effect

Question 8

The priming effect is one of the most common types of implicit memory phenomena.

Accepted Answer

A) True 
 B)False

Question 9

Our ability to maintain balance, breath, blink, smile, and perform other routine body functions is controlled by short-term memory.

Accepted Answer

A) True 
 B)False

Question 10

Student answers here will vary. However, for example...
Provide an example of an activity where the adaptive unconscious could take over, making the mental process of the activity automatic.

Accepted Answer

Riding a bike would be an exam

Question 11

Which of the following is not an example of automatic information processing?

Accepted Answer

A)  Buying a product on impulse 
B)  Buying a product out of habit 
C)  Buying a product based on "gut" instinct 
D)  Buying a product after discussing the decision with a friend 
E)  All of the above are examples of automatic information processing. 
A)  Buying a product on impulse 
B)  Buying a product out of habit 
C)  Buying a product based on "gut" instinct 
D)  Buying a product after discussing the decision with a friend 
E)  All of the above are examples of automatic information processing.

Question 12

According to the Freudian view, what is the role of the psychotherapy?

Accepted Answer

A)  To improve the adaptive unconscious 
B)  To sharpen our thin slice abilities 
C)  To uncover hidden thoughts that cause mental illness 
D)  To eliminate automatic information processing 
E)  To train the mind to form habits 
A)  To improve the adaptive unconscious 
B)  To sharpen our thin slice abilities 
C)  To uncover hidden thoughts that cause mental illness 
D)  To eliminate automatic information processing 
E)  To train the mind to form habits

Question 13

The Implicit Association Test is often used to measure implicit attitudes related to stereotypes and prejudices.

Accepted Answer

A) True 
 B)False

Question 14

Consider the statement, "One can assume that brands in a category, that are priced very similarly, are probably almost identical in quality and product performance." What kind of context effect does this statement illustrate? Explain your answer.

Accepted Answer

Judgement pertaining to one object, issu

Question 15

In the strawberry jam study related to thin slice theory discussed in your readings, which group had the most accurate product ratings?

Accepted Answer

A)  The group that tasted the jam 
B)  The group that simply indicated which brand they liked best 
C)  The group that had to explain their preferences 
D)  The group that had to write a story about using the jam 
E)  The control group that never saw the jams 
A)  The group that tasted the jam 
B)  The group that simply indicated which brand they liked best 
C)  The group that had to explain their preferences 
D)  The group that had to write a story about using the jam 
E)  The control group that never saw the jams

Question 16

Mary loves the Italian restaurant near her apartment. Every time she eats there, she orders the same dish. She doesn't have to weigh the pros and cons of items on the menu or even think about what she is going to order. This is an example of:

Accepted Answer

A)  a familiarity effect 
B)  a distraction effect 
C)  thin slice theory 
D)  automatic information processing 
E)  an assimilation effect 
A)  a familiarity effect 
B)  a distraction effect 
C)  thin slice theory 
D)  automatic information processing 
E)  an assimilation effect

Question 17

The mere exposure effect states that as familiarity increases, product claims seem more true.

Accepted Answer

A) True 
 B)False

Question 18

The adaptive unconscious assists the conscious mind and helps us avoid high risk situations.

Accepted Answer

A) True 
 B)False

Question 19

First impressions are more accurate when people focus on verbal information and ignore nonverbal information.

Accepted Answer

A) True 
 B)False

Question 20

Consider the statement, "After buying a $300 suit, a $30 tie seems cheap." What kind of effect does this statement illustrate? Explain your answer.

Accepted Answer

Judgement pertaining to one object, issu

Television can distort consumers' opinions via the priming effect, but knowing this potential effect can actually reduce these distortions.

Consumers are unaware of using implicit memory.

After buying a $300 suit, a $30 tie seems cheap. This is an example of:

Automatic information processing refers to mental process that occur without awareness or intention, but still influence judgments, feelings, goals, and behaviors.

Thin slice inferences are more accurate for questions having subjective answers.

How does a mental process become automatic?

The priming effect is one of the most common types of implicit memory phenomena.

Our ability to maintain balance, breath, blink, smile, and perform other routine body functions is controlled by short-term memory.

Student answers here will vary. However, for example... Provide an example of an activity where the adaptive unconscious could take over, making the mental process of the activity automatic.

Which of the following is not an example of automatic information processing?

According to the Freudian view, what is the role of the psychotherapy?

The Implicit Association Test is often used to measure implicit attitudes related to stereotypes and prejudices.

Consider the statement, "One can assume that brands in a category, that are priced very similarly, are probably almost identical in quality and product performance." What kind of context effect does this statement illustrate? Explain your answer.

In the strawberry jam study related to thin slice theory discussed in your readings, which group had the most accurate product ratings?

Mary loves the Italian restaurant near her apartment. Every time she eats there, she orders the same dish. She doesn't have to weigh the pros and cons of items on the menu or even think about what she is going to order. This is an example of:

The mere exposure effect states that as familiarity increases, product claims seem more true.

The adaptive unconscious assists the conscious mind and helps us avoid high risk situations.

First impressions are more accurate when people focus on verbal information and ignore nonverbal information.

Consider the statement, "After buying a $300 suit, a $30 tie seems cheap." What kind of effect does this statement illustrate? Explain your answer.

The Study of Consumer Behavior

Consumer Segmentation and Positioning

Overview of Consumer Decision Making

Consumer Evaluation and Choice

Risk and Consumer Decision Making

Consumer Perception and Attention

Persuasion: Attitudes and Judgment

Affect and Motivation

The Role of Learning and Memory

The Role of Personality and Self-Concept

The Role of Values and Culture

Persuasion Through Social Influence

Contemporary Marketing Strategies

Consumer Behavior Online

Consumer Behavior and Branding Strategy

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters

Exam 10: Automatic Information Processing

Television can distort consumers' opinions via the priming effect, but knowing this potential effect can actually reduce these distortions.

Consumers are unaware of using implicit memory.

After buying a $300 suit, a $30 tie seems cheap. This is an example of:

Automatic information processing refers to mental process that occur without awareness or intention, but still influence judgments, feelings, goals, and behaviors.

Thin slice inferences are more accurate for questions having subjective answers.

How does a mental process become automatic?

The priming effect is one of the most common types of implicit memory phenomena.

Our ability to maintain balance, breath, blink, smile, and perform other routine body functions is controlled by short-term memory.

Student answers here will vary. However, for example... Provide an example of an activity where the adaptive unconscious could take over, making the mental process of the activity automatic.

Which of the following is not an example of automatic information processing?

According to the Freudian view, what is the role of the psychotherapy?

The Implicit Association Test is often used to measure implicit attitudes related to stereotypes and prejudices.

Consider the statement, "One can assume that brands in a category, that are priced very similarly, are probably almost identical in quality and product performance." What kind of context effect does this statement illustrate? Explain your answer.

In the strawberry jam study related to thin slice theory discussed in your readings, which group had the most accurate product ratings?

Mary loves the Italian restaurant near her apartment. Every time she eats there, she orders the same dish. She doesn't have to weigh the pros and cons of items on the menu or even think about what she is going to order. This is an example of:

The mere exposure effect states that as familiarity increases, product claims seem more true.

The adaptive unconscious assists the conscious mind and helps us avoid high risk situations.

First impressions are more accurate when people focus on verbal information and ignore nonverbal information.

Consider the statement, "After buying a $300 suit, a $30 tie seems cheap." What kind of effect does this statement illustrate? Explain your answer.

The Study of Consumer Behavior

Consumer Segmentation and Positioning

Overview of Consumer Decision Making

Consumer Evaluation and Choice

Risk and Consumer Decision Making

Consumer Perception and Attention

Persuasion: Attitudes and Judgment

Affect and Motivation

The Role of Learning and Memory

The Role of Personality and Self-Concept

The Role of Values and Culture

Persuasion Through Social Influence

Contemporary Marketing Strategies

Consumer Behavior Online

Consumer Behavior and Branding Strategy

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters