Exam 10: Automatic Information Processing

_____ occurs when situations are linked to cognitive or motor processes, such that when a given situation occurs a specific cognitive or motor process also occurs.

Due to thin slice theory, people often mimic or imitate other people during social interactions.

Consumers often use memory automatically and/or unintentionally to make judgments without realizing that they are using memory. This is known as:

Define the placebo effect and provide an example of how this effect can work for a marketer.

Automatic mental processes that are run by our adaptive unconscious are developed via practice.

Related to the mindset priming effect, a preference mindset leads consumers to buy and overlook the option of not buying.

The truth effect supports the contention that repetition of our brand messages is a good strategy.

Research on distraction effects suggest it is very important to make a good first impression on a job interview.

The Implicit Association Test uses response latencies (measuring how fast people answer) to measure implicit attitudes.

Research shows people are more likely to impulse shop when they have a shopping list.

A _____ occurs when expectations influence behavior without awareness and without intention. This type of effect can sometimes happen with medicines people take.

The contrast effect involves a shift away from a reference point.

Use the graph below to explain the priming effect.

Sometimes thinking less can lead to better decisions.

According to the Freudian view, what is the role of the unconscious?

The priming effect involves making quick inferences or judgments based on first impressions.

When are thin slice inferences most accurate? In other words, when should a person trust their thin slice intuition?

Research shows that people are more likely to impulse shop:

Once a concept is activated in memory, it influences how a person thinks about subsequent concepts. This is the essence of thin slice theory.

The mindset priming effect and the procedural priming effect both can influence judgment.