Question 1

As familiarity of a brand increases, judgments about the brand are usually held with more confidence.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following about the adaptive unconscious is false?

Accepted Answer

A)  The adaptive unconscious can be trained to perform routine mental activities. 
B)  The adaptive unconscious can help us avoid high-risk situations. 
C)  The adaptive unconscious assists the conscious mind. 
D)  The adaptive unconscious frees up mental resources so we can pay attention to other things. 
E)  The adaptive unconscious is a type of priming effect. 
A)  The adaptive unconscious can be trained to perform routine mental activities. 
B)  The adaptive unconscious can help us avoid high-risk situations. 
C)  The adaptive unconscious assists the conscious mind. 
D)  The adaptive unconscious frees up mental resources so we can pay attention to other things. 
E)  The adaptive unconscious is a type of priming effect.

Question 3

According to research, distraction reduces familiarity effects.

Accepted Answer

A) True 
 B)False

Question 4

Explain the statement, "Sometimes too much thinking can lead to bad decisions."

Accepted Answer

According to thin slice theory, people c

Question 5

_____ is a mental process that occurs without awareness or intention and influences judgments, feelings, goals and behaviors.

Accepted Answer

A)  Automatic information processing 
B)  Subliminal processing 
C)  Thin slice theory 
D)  Assimilation effect 
E)  Contrast effect 
A)  Automatic information processing 
B)  Subliminal processing 
C)  Thin slice theory 
D)  Assimilation effect 
E)  Contrast effect

Question 6

Some researchers believe that consumers initially believe everything they see and hear, and rejecting a claim as false is a separate process.

Accepted Answer

A) True 
 B)False

Question 7

How does the Implicit Association Test (IAT) measure implicit beliefs and attitudes?

Accepted Answer

The IAT is a procedure for measuring sen

Question 8

In an experiment, participants were asked to rank order a list of laundry detergents. Later they were asked to choose a brand to purchase. The results of the experiment showed that the how participants ranked the brands influenced subsequent choices. This is an example of:

Accepted Answer

A)  truth effect 
B)  distraction effect 
C)  procedural priming effect 
D)  assimilation effect 
E)  contrast effect 
A)  truth effect 
B)  distraction effect 
C)  procedural priming effect 
D)  assimilation effect 
E)  contrast effect

Question 9

The adaptive unconscious is a type of distraction effect.

Accepted Answer

A) True 
 B)False

Question 10

After buying a $20,000 car, a $35 can of tire cleaner seems cheap. This is an example of an assimilation effect.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is not a familiarity effect?

Accepted Answer

A)  As familiarity increases, liking for a brand can increase. 
B)  As familiarity increases, a brand name can seem more famous. 
C)  As familiarity increases, judgments about a brand are held with greater confidence. 
D)  As familiarity increases, product claims seem more true. 
E)  All of the above are familiarity effects. 
A)  As familiarity increases, liking for a brand can increase. 
B)  As familiarity increases, a brand name can seem more famous. 
C)  As familiarity increases, judgments about a brand are held with greater confidence. 
D)  As familiarity increases, product claims seem more true. 
E)  All of the above are familiarity effects.

Question 12

Seeing ads for extremely expensive store (e.g., Tiffany's, Saks Fifth Avenue) activates these concepts in memory and changes the way consumers think about ordinary retail stores for a brief period of time: ordinary stores seem inexpensive. This is an example of:

Accepted Answer

A)  a contrast effect 
B)  proactive associative interference 
C)  an assimilation effect 
D)  an thin slice theory effect 
E)  a distraction effect 
A)  a contrast effect 
B)  proactive associative interference 
C)  an assimilation effect 
D)  an thin slice theory effect 
E)  a distraction effect

Question 13

Even though impulse purchases are made with little conscious thought, these purchases are usually made with intention. In other words, consumers know they will purchase some items impulsively.

Accepted Answer

A) True 
 B)False

Question 14

What is the main benefit of the adaptive unconscious?

Accepted Answer

A)  It improves our self-esteem. 
B)  It prevents us from impulse purchases. 
C)  It improves our long-term memory. 
D)  It frees up mental resources so we can pay attention to other things. 
E)  None of the above is correct. 
A)  It improves our self-esteem. 
B)  It prevents us from impulse purchases. 
C)  It improves our long-term memory. 
D)  It frees up mental resources so we can pay attention to other things. 
E)  None of the above is correct.

Question 15

Which of the following behaviors does not benefit from our adaptive unconscious?

Accepted Answer

A)  Walking 
B)  Driving 
C)  Eating 
D)  Climbing stairs 
E)  All of the above benefit from our adaptive unconscious. 
A)  Walking 
B)  Driving 
C)  Eating 
D)  Climbing stairs 
E)  All of the above benefit from our adaptive unconscious.

Question 16

_____ occurs when a cognitive activity performed at time 1 influences a cognitive activity at time 2 to be performed in the same way.

Accepted Answer

A)  Mindset priming effect 
B)  Distraction effect 
C)  Procedural priming effect 
D)  Contrast effect 
E)  thin slice effect 
A)  Mindset priming effect 
B)  Distraction effect 
C)  Procedural priming effect 
D)  Contrast effect 
E)  thin slice effect

Question 17

Research on thin slice theory suggests that first impressions are often more accurate when based on very brief observations versus when they are based on longer observations.

Accepted Answer

A) True 
 B)False

Question 18

All of our prejudices and stereotypes reside in implicit memory.

Accepted Answer

A) True 
 B)False

Question 19

The contrast effect involves a shift in judgment _____ a reference point, whereas the assimilation effect involves a shift in judgment _____ a reference point.

Accepted Answer

A)  away from; towards 
B)  towards; away from 
C)  away from; away from 
D)  towards; towards 
E)  None of the above is correct. 
A)  away from; towards 
B)  towards; away from 
C)  away from; away from 
D)  towards; towards 
E)  None of the above is correct.

Question 20

What types of brand judgments does the feeling of familiarity influence, and how does distraction influence familiarity effects?

Accepted Answer

Familiarity influences a wide variety of

As familiarity of a brand increases, judgments about the brand are usually held with more confidence.

Which of the following about the adaptive unconscious is false?

According to research, distraction reduces familiarity effects.

Explain the statement, "Sometimes too much thinking can lead to bad decisions."

_____ is a mental process that occurs without awareness or intention and influences judgments, feelings, goals and behaviors.

Some researchers believe that consumers initially believe everything they see and hear, and rejecting a claim as false is a separate process.

How does the Implicit Association Test (IAT) measure implicit beliefs and attitudes?

In an experiment, participants were asked to rank order a list of laundry detergents. Later they were asked to choose a brand to purchase. The results of the experiment showed that the how participants ranked the brands influenced subsequent choices. This is an example of:

The adaptive unconscious is a type of distraction effect.

After buying a $20,000 car, a $35 can of tire cleaner seems cheap. This is an example of an assimilation effect.

Which of the following is not a familiarity effect?

Seeing ads for extremely expensive store (e.g., Tiffany's, Saks Fifth Avenue) activates these concepts in memory and changes the way consumers think about ordinary retail stores for a brief period of time: ordinary stores seem inexpensive. This is an example of:

Even though impulse purchases are made with little conscious thought, these purchases are usually made with intention. In other words, consumers know they will purchase some items impulsively.

What is the main benefit of the adaptive unconscious?

Which of the following behaviors does not benefit from our adaptive unconscious?

_____ occurs when a cognitive activity performed at time 1 influences a cognitive activity at time 2 to be performed in the same way.

Research on thin slice theory suggests that first impressions are often more accurate when based on very brief observations versus when they are based on longer observations.

All of our prejudices and stereotypes reside in implicit memory.

The contrast effect involves a shift in judgment _ a reference point, whereas the assimilation effect involves a shift in judgment _ a reference point.

What types of brand judgments does the feeling of familiarity influence, and how does distraction influence familiarity effects?

The Study of Consumer Behavior

Consumer Segmentation and Positioning

Overview of Consumer Decision Making

Consumer Evaluation and Choice

Risk and Consumer Decision Making

Consumer Perception and Attention

Persuasion: Attitudes and Judgment

Affect and Motivation

The Role of Learning and Memory

The Role of Personality and Self-Concept

The Role of Values and Culture

Persuasion Through Social Influence

Contemporary Marketing Strategies

Consumer Behavior Online

Consumer Behavior and Branding Strategy

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters

Exam 10: Automatic Information Processing

As familiarity of a brand increases, judgments about the brand are usually held with more confidence.

Which of the following about the adaptive unconscious is false?

According to research, distraction reduces familiarity effects.

Explain the statement, "Sometimes too much thinking can lead to bad decisions."

_____ is a mental process that occurs without awareness or intention and influences judgments, feelings, goals and behaviors.

Some researchers believe that consumers initially believe everything they see and hear, and rejecting a claim as false is a separate process.

How does the Implicit Association Test (IAT) measure implicit beliefs and attitudes?

In an experiment, participants were asked to rank order a list of laundry detergents. Later they were asked to choose a brand to purchase. The results of the experiment showed that the how participants ranked the brands influenced subsequent choices. This is an example of:

The adaptive unconscious is a type of distraction effect.

After buying a $20,000 car, a $35 can of tire cleaner seems cheap. This is an example of an assimilation effect.

Which of the following is not a familiarity effect?

Seeing ads for extremely expensive store (e.g., Tiffany's, Saks Fifth Avenue) activates these concepts in memory and changes the way consumers think about ordinary retail stores for a brief period of time: ordinary stores seem inexpensive. This is an example of:

Even though impulse purchases are made with little conscious thought, these purchases are usually made with intention. In other words, consumers know they will purchase some items impulsively.

What is the main benefit of the adaptive unconscious?

Which of the following behaviors does not benefit from our adaptive unconscious?

_____ occurs when a cognitive activity performed at time 1 influences a cognitive activity at time 2 to be performed in the same way.

Research on thin slice theory suggests that first impressions are often more accurate when based on very brief observations versus when they are based on longer observations.

All of our prejudices and stereotypes reside in implicit memory.

The contrast effect involves a shift in judgment _____ a reference point, whereas the assimilation effect involves a shift in judgment _____ a reference point.

What types of brand judgments does the feeling of familiarity influence, and how does distraction influence familiarity effects?

The Study of Consumer Behavior

Consumer Segmentation and Positioning

Overview of Consumer Decision Making

Consumer Evaluation and Choice

Risk and Consumer Decision Making

Consumer Perception and Attention

Persuasion: Attitudes and Judgment

Affect and Motivation

The Role of Learning and Memory

The Role of Personality and Self-Concept

The Role of Values and Culture

Persuasion Through Social Influence

Contemporary Marketing Strategies

Consumer Behavior Online

Consumer Behavior and Branding Strategy

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters

The contrast effect involves a shift in judgment _ a reference point, whereas the assimilation effect involves a shift in judgment _ a reference point.