Exam 18: Biases in Managerial Decision Making
Exam 1: Understanding Consumer Behavior and Consumer Research91 Questions
Exam 2: Consumer Focused Strategy: Segmentation and Positioning92 Questions
Exam 3: Branding Strategy and Consumer Behavior83 Questions
Exam 4: Consumer Perception93 Questions
Exam 5: Learning and Memory81 Questions
Exam 6: Automatic Information Processing79 Questions
Exam 7: Motivation and Emotion87 Questions
Exam 8: Attitude and Judgment Formation and Change91 Questions
Exam 9: The Consumer Decision Making Process90 Questions
Exam 10: Product Consideration, Evaluation, and Choice87 Questions
Exam 11: Behavioral Decision Theory77 Questions
Exam 12: Self-Concept and Personality87 Questions
Exam 13: Social Influence and Behavioral Compliance88 Questions
Exam 14: The Influence of Culture and Values92 Questions
Exam 15: The Influence of Demography84 Questions
Exam 16: Contemporary Strategies in Reaching Consumers91 Questions
Exam 17: Engaging Consumers Through Online Marketing79 Questions
Exam 18: Biases in Managerial Decision Making71 Questions
Exam 19: Strategies for Improving Managerial Decision Making74 Questions
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Horne appraisals offered by real estate agents are heavily influenced by listing prices, even when more objective and more useful information is available.Which cognitive heuristic is responsible for this bias?
(Multiple Choice)
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A manager who helped develop a new product that looks like it would be successful predicted a 90% chance of success for the new product.However, historical data indicate that of all new products introduced, only about 50% succeed.This suggests that the manager's prediction was guided primarily by the:
(Multiple Choice)
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Overcorrection occurs when managers over analyze and over interpret their decision making processes.
(True/False)
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Managers usually are able to express their opinions of job-related topics, despite situational pressures.
(True/False)
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Which of the following is not a common group decision making problem?
(Multiple Choice)
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Simplifying strategies are ineffective in reducing the amount of cognitive effort required to reach a judgment.
(True/False)
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When managers treat irrelevant information as if it were relevant, they exhibit:
(Multiple Choice)
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John thinks Mary is a great team member in his department based on a project he worked with her on a few months ago.During a current project, John has received several complaints about Mary from various team members.Despite this, John persists in believing his initial opinion of Mary is correct.This is an example of what effect?
(Multiple Choice)
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When two similar objects or issues are compared, and they are judged to be very similar, this is an example of what context effect?
(Multiple Choice)
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Decision makers rarely continue to perceive a belief as true when the basis for the belief is disproved.
(True/False)
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What affect does the "wording" of a problem have on managers' decisions?
(Essay)
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What is the difference between the dilution effect and the perseverance effect?
(Essay)
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Irrelevant information is weighted too lightly in judgment when irrelevant information later becomes relevant.
(True/False)
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Information that is emotionally interesting (vs.uninteresting) is more likely to be vivid for the decision maker.
(True/False)
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