Exam 18: Biases in Managerial Decision Making
Exam 1: Understanding Consumer Behavior and Consumer Research91 Questions
Exam 2: Consumer Focused Strategy: Segmentation and Positioning92 Questions
Exam 3: Branding Strategy and Consumer Behavior83 Questions
Exam 4: Consumer Perception93 Questions
Exam 5: Learning and Memory81 Questions
Exam 6: Automatic Information Processing79 Questions
Exam 7: Motivation and Emotion87 Questions
Exam 8: Attitude and Judgment Formation and Change91 Questions
Exam 9: The Consumer Decision Making Process90 Questions
Exam 10: Product Consideration, Evaluation, and Choice87 Questions
Exam 11: Behavioral Decision Theory77 Questions
Exam 12: Self-Concept and Personality87 Questions
Exam 13: Social Influence and Behavioral Compliance88 Questions
Exam 14: The Influence of Culture and Values92 Questions
Exam 15: The Influence of Demography84 Questions
Exam 16: Contemporary Strategies in Reaching Consumers91 Questions
Exam 17: Engaging Consumers Through Online Marketing79 Questions
Exam 18: Biases in Managerial Decision Making71 Questions
Exam 19: Strategies for Improving Managerial Decision Making74 Questions
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If less relevant information is presented in an interesting manner, it tends to have a greater impact on final decisions than if presented in a dry manner.
(True/False)
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Which of the following heuristics involve judgment based on imagination?
(Multiple Choice)
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Sample size is paid insufficient attention to when people rely heavily on the representativeness heuristic.
(True/False)
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Short-term profits are less vivid and attention-drawing than long-term profits.
(True/False)
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Judgmental accuracy is influenced by the amount of processing effort a decision maker is likely to allocate to a judgment task.
(True/False)
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Various television shows about shark attacks makes it easy to imagine that one could be attacked by a shark when visiting the beach.This assumption is based on what effect?
(Multiple Choice)
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In preference reversal, subjects prefer one gamble when they anchor on outcomes and another when they anchor on probabilities.
(True/False)
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Concrete information has less impact on our decisions than abstract information.
(True/False)
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When an event is ambiguous, what guides interpretations? What bias can this lead to?
(Essay)
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