Exam 9: The Consumer Decision Making Process

Patty is getting married in six months.She has been shopping for a wedding dress.Patty is most likely experiencing what type of involvement?

Fill in the missing step in the uncertainty-reduction process of consumer decision making: --product-market perception -- consideration of a subset of brands -- choice of one brand from the consideration set

The difference between brand loyalty and brand laziness can be explained by the amount of information processing a person does.

List the ways in which problem recognition is triggered.

According to your readings, there is widespread agreeruent between Chinese and Western business people that much of Chinese ethical problerus related to defective products are simply due to a lack of production knowledge and expertise.

What is the difference between needs and wants?

Research shows that in general, very few consumers enjoy shopping for the sake of shopping.

John is shopping for a new cell phone.Upon entering the large electronics store, he realized there were just too many choices! He quickly became frustrated and ended up quickly choosing a brand he had often seen advertised on television.John is experiencing a satisfaction paradox.

Moderately (medium) experienced customers are more likely to engage in extensive information search during consumer decision making than those with low levels of expertise or experience.

The is the set of all brands that exist along with measures of each brands' attributes; whereas, the includes those brands that the consumer acknowledges.

Karen went shopping for a new cell phone.Upon entering her provider's retail store, she realized there just too many choices, and they all seemed just alike! She quickly became frustrated and ended up quickly choosing the phone she had seen advertised the most.What is Karen experiencing?

Which of the following is not a possible motive to engage in consumer decision making?

occur when consumers perceive a decline in their actual conditions while their desired condition remains the same.

People who tend to engage in high levels of ongoing search (vs.those that don't) tend to impulse shop less.

Utility describes the amount of happiness and satisfaction a consumer gains from a product or service.

is a consumer's natural inertia toward a product or service based on familiarity and convenience, rather than a fundamental commitment to the brand.

A consumer's perceived utility function for a product rarely differs from his/her true utility function.When this occurs, a satisfaction paradox is created.

Which of the following statements about brand laziness is false?

Research has shown that highly satisfied consumers tend to be brand loyal.

occurs when the product performs as good as consumers expected.