Exam 9: The Consumer Decision Making Process

Every time you go to the store, you purchase Charmin toilet paper.You don't really think about why you purchase Charmin because you purchase it out of habit.What type of purchase decision making is this?

Clustering brands in one's perceived product market makes decision making easier.

The expectancy disconfrrmation model suggests that as expectancies increase, satisfaction increases.

Christina and Claire are roommates.When Christina shops, she likes to stock up on everything she will need for the next couple of weeks.Claire prefers to only shop for what she needs for the next day or two, making more shopping trips.Christina is more likely to engage in variety seeking than Claire.

How might a marketer be hurt by cognitive dissonance? What could it do to avoid the difficulty?

Markus is trying to decide what type of movie to rent tonight.He has narrowed his choices down to the categories of comedies and action.This process of narrowing down choices into manageable subsets is kuown as:

Which of the following statements about information search during consumer decision making is false?

External uncertainty is really about uncertainty about brand information, whereas, internal uncertainty is really about uncertainty about brand utility.

In the purchase decision stage of the traditional model of consumer decision making, the process always results in actual purchase followed by some post-purchase evaluation.

Which of the following is not an example of high intrinsic variety seeking?