Question 1

In an experiment, the independent variable is , and the dependent variable is .

Accepted Answer

A) manipulated; measured 
B) measured; held constant 
C) held constant; manipulated 
D) manipulated; held constant 
E) measured; manipulated 
A) manipulated; measured 
B) measured; held constant 
C) held constant; manipulated 
D) manipulated; held constant 
E) measured; manipulated

Question 2

Public Policy is the establishment of laws and regulations that guide and govern business practices in order to protect
consumers.

Accepted Answer

A) True 
 B)False

Question 3

Consumer behavior researchers are interested in consumer responses.These responses primarily include which of following:

Accepted Answer

A) thoughts, beliefs, and cognition 
B) feelings, emotions, and attitudes 
C) motivation and behavior 
D) emotions, cognition, and behavior 
E) researchers are really only concerned with behavior 
A) thoughts, beliefs, and cognition 
B) feelings, emotions, and attitudes 
C) motivation and behavior 
D) emotions, cognition, and behavior 
E) researchers are really only concerned with behavior

Question 4

Kay and Lucy are both consumer researchers.They are arguing about various research approaches.Kay says, "Lucy, I don't understand why you waste your time doing all of those experiments.Consumer behavior can't be researched like chemistry! Consumers are irrational with their own subjective reality." Lucy responds, "I don't agree.Consumers behave more consistently than you might think, and it is perfectly appropriate to apply the scientific method-approach to studying consumers.Only by treating consumer behavior as a science can we generate generalizable theories of behavior." Based on this discussion, what consumer behavior research approach does Kay most support?

Accepted Answer

A) An Ernest Dichter/Freudian approach 
B) A psychological approach 
C) Behavioral science approach 
D) Interpretivism approach 
E) Motivational research approach 
A) An Ernest Dichter/Freudian approach 
B) A psychological approach 
C) Behavioral science approach 
D) Interpretivism approach 
E) Motivational research approach

Question 5

purchase goods and services to satisfy their own personal needs and wants or to satisfy the needs and wants of others.

Accepted Answer

A) Individual consumers 
B) Non-profit organizations 
C) Organizational consumers 
D) Purchasing agents 
E) All of the above are correct. 
A) Individual consumers 
B) Non-profit organizations 
C) Organizational consumers 
D) Purchasing agents 
E) All of the above are correct.

Question 6

usually consist of 6 to 12 people involved in a discussion led by a facilitator who monitors and guides the group discussion.

Accepted Answer

A) In-depth interviews 
B) Observational studies 
C) Experiments 
D) Group studies 
E) None of the above is correct 
A) In-depth interviews 
B) Observational studies 
C) Experiments 
D) Group studies 
E) None of the above is correct

Question 7

In an experiment, independent variables are held constant so they can be controlled.

Accepted Answer

A) True 
 B)False

Question 8

Paula likes to sew quilts.She often collects old clothes from her family and friends to cut up and use in her quilts.
When she does this, Paula is engaging in a consumer use/consumption activity.

Accepted Answer

A) True 
 B)False

Question 9

is the systematic process of planning, and then collecting, analyzing, and interpreting data and information relevant to marketing problems.

Accepted Answer

A) Consumer behavior 
B) The scientific method 
C) Secondary data collection 
D) Qualitative research 
E) None of the above is correct. 
A) Consumer behavior 
B) The scientific method 
C) Secondary data collection 
D) Qualitative research 
E) None of the above is correct.

Question 10

Systematic testing and following the Scientific Method can allow researchers to determine causal relationships with a high degree of certainty.

Accepted Answer

A) True 
 B)False

Question 11

purchase goods and services to produce other goods or services, or resell them, or run their operation.

Accepted Answer

A) Manufacturers 
B) Non-profit organizations 
C) Organizational consumers 
D) Government agencies 
E) All of the above are correct. 
A) Manufacturers 
B) Non-profit organizations 
C) Organizational consumers 
D) Government agencies 
E) All of the above are correct.

In an experiment, the independent variable is , and the dependent variable is .

Public Policy is the establishment of laws and regulations that guide and govern business practices in order to protect consumers.

Consumer behavior researchers are interested in consumer responses.These responses primarily include which of following:

purchase goods and services to satisfy their own personal needs and wants or to satisfy the needs and wants of others.

usually consist of 6 to 12 people involved in a discussion led by a facilitator who monitors and guides the group discussion.

In an experiment, independent variables are held constant so they can be controlled.

Paula likes to sew quilts.She often collects old clothes from her family and friends to cut up and use in her quilts. When she does this, Paula is engaging in a consumer use/consumption activity.

is the systematic process of planning, and then collecting, analyzing, and interpreting data and information relevant to marketing problems.

Systematic testing and following the Scientific Method can allow researchers to determine causal relationships with a high degree of certainty.

purchase goods and services to produce other goods or services, or resell them, or run their operation.

Consumer Focused Strategy: Segmentation and Positioning

Branding Strategy and Consumer Behavior

Consumer Perception

Learning and Memory

Automatic Information Processing

Motivation and Emotion

Attitude and Judgment Formation and Change

The Consumer Decision Making Process

Product Consideration, Evaluation, and Choice

Behavioral Decision Theory

Self-Concept and Personality

Social Influence and Behavioral Compliance

The Influence of Culture and Values

The Influence of Demography

Contemporary Strategies in Reaching Consumers

Engaging Consumers Through Online Marketing

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters

Exam 1: Understanding Consumer Behavior and Consumer Research

In an experiment, the independent variable is , and the dependent variable is .

Public Policy is the establishment of laws and regulations that guide and govern business practices in order to protect consumers.

Consumer behavior researchers are interested in consumer responses.These responses primarily include which of following:

purchase goods and services to satisfy their own personal needs and wants or to satisfy the needs and wants of others.

usually consist of 6 to 12 people involved in a discussion led by a facilitator who monitors and guides the group discussion.

In an experiment, independent variables are held constant so they can be controlled.

Paula likes to sew quilts.She often collects old clothes from her family and friends to cut up and use in her quilts. When she does this, Paula is engaging in a consumer use/consumption activity.

is the systematic process of planning, and then collecting, analyzing, and interpreting data and information relevant to marketing problems.

Systematic testing and following the Scientific Method can allow researchers to determine causal relationships with a high degree of certainty.

purchase goods and services to produce other goods or services, or resell them, or run their operation.

Consumer Focused Strategy: Segmentation and Positioning

Branding Strategy and Consumer Behavior

Consumer Perception

Learning and Memory

Automatic Information Processing

Motivation and Emotion

Attitude and Judgment Formation and Change

The Consumer Decision Making Process

Product Consideration, Evaluation, and Choice

Behavioral Decision Theory

Self-Concept and Personality

Social Influence and Behavioral Compliance

The Influence of Culture and Values

The Influence of Demography

Contemporary Strategies in Reaching Consumers

Engaging Consumers Through Online Marketing

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters