Exam 6: Attitudes Based on Low Effort

When a new flavor of grilled chicken came out,Kim did not like it.After a while,she began to like it.Then,after she ate it a few more times,she became bored with it.This is an example of

(Multiple Choice)

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Question 41

In classical conditioning,when the unconditioned stimulus is presented first,it is known as

(Multiple Choice)

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Question 42

Brighter lighting increases the time consumers spend in a store.

(True/False)

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Question 43

Consumers usually devote high effort in choosing a beer,therefore beer commercials must be informative.

(True/False)

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Question 44

After seeing the International Impact commercial that showed how one could make a positive impact through overseas service,Samantha was in an upbeat mood.This is best thought of as an example of

(Multiple Choice)

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Question 45

Why is the dual mediation effect important for advertisers to understand?

(Essay)

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Question 46

Deactivation feelings include

(Multiple Choice)

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Question 47

Explain how classical conditioning works.

(Essay)

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Question 48

Under what circumstances is humor in advertising effective?

(Short Answer)

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Question 49

You are making advertising decisions for a new line of fruit juices.Most potential customers viewing the advertisement will probably be processing the messages through low-elaboration processing.Draft a plan to enhance cognitively based attitudes about the juices.

(Essay)

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Question 50

What are the potential advantages and pitfalls of using sex in marketing communications?

(Essay)

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Question 51

Sexual messages can create negative feelings,such as disgust or uneasiness,in some consumers.

(True/False)

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Question 52

Scratch and sniff ads are no longer used because they do not increase processing effort.

(True/False)

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Question 53

Incidental learning is learning that occurs from repetition rather than from conscious processing.

(True/False)

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Question 54

Randy heard the same ad message for Oreo cookies many times.According to the truth effect,he is more likely to develop a negative belief about the brand.

(True/False)

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Question 55

Self-referencing in ads tries to induce consumers to

(Multiple Choice)

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Question 56

When a response can be evoked in the presence of the conditioned stimulus,it is said to be a(n)____ response.

(Multiple Choice)

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Question 57

In what ways is the transfer of affect from mood different from that of classical conditioning?

(Essay)

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Question 58

A recent study suggests that attitudes towards ads are the highest indicator of advertising effectiveness.

(True/False)

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Question 59

According to the ____,consumers can have a favorable attitude toward an ad because they either have favorable cognitive reactions or favorable affective reactions to it.

(Multiple Choice)

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Question 60

Showing 41 - 60 of 104

When a new flavor of grilled chicken came out,Kim did not like it.After a while,she began to like it.Then,after she ate it a few more times,she became bored with it.This is an example of

In classical conditioning,when the unconditioned stimulus is presented first,it is known as

Brighter lighting increases the time consumers spend in a store.

Consumers usually devote high effort in choosing a beer,therefore beer commercials must be informative.

After seeing the International Impact commercial that showed how one could make a positive impact through overseas service,Samantha was in an upbeat mood.This is best thought of as an example of

Why is the dual mediation effect important for advertisers to understand?

Deactivation feelings include

Explain how classical conditioning works.

Under what circumstances is humor in advertising effective?

You are making advertising decisions for a new line of fruit juices.Most potential customers viewing the advertisement will probably be processing the messages through low-elaboration processing.Draft a plan to enhance cognitively based attitudes about the juices.

What are the potential advantages and pitfalls of using sex in marketing communications?

Sexual messages can create negative feelings,such as disgust or uneasiness,in some consumers.

Scratch and sniff ads are no longer used because they do not increase processing effort.

Incidental learning is learning that occurs from repetition rather than from conscious processing.

Randy heard the same ad message for Oreo cookies many times.According to the truth effect,he is more likely to develop a negative belief about the brand.

Self-referencing in ads tries to induce consumers to

When a response can be evoked in the presence of the conditioned stimulus,it is said to be a(n)____ response.

In what ways is the transfer of affect from mood different from that of classical conditioning?

A recent study suggests that attitudes towards ads are the highest indicator of advertising effectiveness.

According to the ____,consumers can have a favorable attitude toward an ad because they either have favorable cognitive reactions or favorable affective reactions to it.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

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