Question 1

_______ is the systematic interpretation of large amounts of textual data into meaningful patterns and themes.

Accepted Answer

A)  Quick response codes 
B)  Radiofrequency technology 
C)  Search engine optimization 
D)  Automated text analysis 
A)  Quick response codes 
B)  Radiofrequency technology 
C)  Search engine optimization 
D)  Automated text analysis

Question 2

_______ utilizes brain-imaging technology to identify changes in blood flow and electrical activity in different parts of the brain.

Accepted Answer

A)  Neuromarketing 
B)  Quick response coding 
C)  Automated text analysis 
D)  The brand personality scale 
A)  Neuromarketing 
B)  Quick response coding 
C)  Automated text analysis 
D)  The brand personality scale

Question 3

_______ consumers are careful with their money and alter their behaviors because of monetary considerations.

Accepted Answer

A)  Frugal 
B)  Compulsive 
C)  Materialistic 
D)  Social 
A)  Frugal 
B)  Compulsive 
C)  Materialistic 
D)  Social

Question 4

New technology that is supposed to make our lives easier and more convenient is also making it easier for marketers to

Accepted Answer

A)  empower consumers. 
B)  assess neural responses. 
C)  create a telepresence. 
D)  track our daily habits. 
A)  empower consumers. 
B)  assess neural responses. 
C)  create a telepresence. 
D)  track our daily habits.

Question 5

What is the quantified self? Why is this concept important to consumers today? Provide examples.

Accepted Answer

The quantified self is based on the idea

Question 6

_______ helps researchers examine brain activity, which helps them draw conclusions about memory, emotions, and decision-making.

Accepted Answer

A)  Neuromarketing 
B)  Quick response coding 
C)  Automated text analysis 
D)  Telepresence 
A)  Neuromarketing 
B)  Quick response coding 
C)  Automated text analysis 
D)  Telepresence

Question 7

When a consumer uses a wireless-enabled device to lock their front door, they are contributing to the

Accepted Answer

A)  sharing economy. 
B)  Internet of things. 
C)  quantified self. 
D)  implied social label. 
A)  sharing economy. 
B)  Internet of things. 
C)  quantified self. 
D)  implied social label.

Question 8

_______ describes the vast collection of wireless-enabled devices that collect data and share that data with one another, with consumers, and with others.

Accepted Answer

A)  Automated text analysis 
B)  The sharing economy 
C)  Neuromarketing 
D)  The Internet of things 
A)  Automated text analysis 
B)  The sharing economy 
C)  Neuromarketing 
D)  The Internet of things

Question 9

Describe three types of technology that facilitate consumer data collection. Why do marketers collect this information? Outline the pros and cons of data collection. Can consumers stop the collection of their data?

Accepted Answer

Data collection is facilitated by GPS te

Question 10

The _______ consumer expects to be heard when he or she has a complaint.

Accepted Answer

A)  empowered 
B)  responsible 
C)  quantified 
D)  dependant 
A)  empowered 
B)  responsible 
C)  quantified 
D)  dependant

Question 11

Discuss the trends that have emerged as a response to the needs of frugal consumers.

Accepted Answer

A rise in budget ret

Question 12

What is search engine optimization and why is it important to marketing managers? How do marketers know what to insert on their websites so that they will result in the highest rankings? Why is search engine ranking order important?

Accepted Answer

It utilizes key words, phrases, links, a

Question 13

Renting a bicycle is an example of participating in the

Accepted Answer

A)  purchase intention. 
B)  sharing economy. 
C)  frugal consumer. 
D)  quantified self. 
A)  purchase intention. 
B)  sharing economy. 
C)  frugal consumer. 
D)  quantified self.

Question 14

Describe how companies have used social media and virtual reality experiences to enhance consumer engagement.

Accepted Answer

Companies can use social media

Question 15

Describe the frugal consumer. Be sure to highlight specific traits and contributing factors. What trends have emerged as a result?

Accepted Answer

Frugal consumers are careful with their

Question 16

_______ refers to the idea that tracking metrics can lead to self-improvement in some way.

Accepted Answer

A)  The sharing economy 
B)  Telepresence 
C)  The quantified self 
D)  Automated text analysis 
A)  The sharing economy 
B)  Telepresence 
C)  The quantified self 
D)  Automated text analysis

Question 17

_______ is a useful tool for accessing a consumer's hidden desires and preferences.

Accepted Answer

A)  Quick response coding 
B)  Search engine optimization 
C)  Automated text analysis 
D)  Neuromarketing 
A)  Quick response coding 
B)  Search engine optimization 
C)  Automated text analysis 
D)  Neuromarketing

Question 18

_______ relies on small electronic tags that are attached to products.

Accepted Answer

A)  Search engine optimization 
B)  Radiofrequency identification technology 
C)  Automated text analysis 
D)  Transformative consumer research 
A)  Search engine optimization 
B)  Radiofrequency identification technology 
C)  Automated text analysis 
D)  Transformative consumer research

Question 19

More consumers are starting to consider the environmental implications of their consumption choices and are engaging in _______ consumption.

Accepted Answer

A)  profligate 
B)  sustainable 
C)  extravagant 
D)  wasteful 
A)  profligate 
B)  sustainable 
C)  extravagant 
D)  wasteful

Question 20

Describe the empowered consumer. How has consumer empowerment changed the way that companies and consumers communicate?

Accepted Answer

The power in the consumer-marketer relat

_______ is the systematic interpretation of large amounts of textual data into meaningful patterns and themes.

_______ utilizes brain-imaging technology to identify changes in blood flow and electrical activity in different parts of the brain.

_______ consumers are careful with their money and alter their behaviors because of monetary considerations.

New technology that is supposed to make our lives easier and more convenient is also making it easier for marketers to

What is the quantified self? Why is this concept important to consumers today? Provide examples.

_______ helps researchers examine brain activity, which helps them draw conclusions about memory, emotions, and decision-making.

When a consumer uses a wireless-enabled device to lock their front door, they are contributing to the

_______ describes the vast collection of wireless-enabled devices that collect data and share that data with one another, with consumers, and with others.

Describe three types of technology that facilitate consumer data collection. Why do marketers collect this information? Outline the pros and cons of data collection. Can consumers stop the collection of their data?

The _______ consumer expects to be heard when he or she has a complaint.

Discuss the trends that have emerged as a response to the needs of frugal consumers.

What is search engine optimization and why is it important to marketing managers? How do marketers know what to insert on their websites so that they will result in the highest rankings? Why is search engine ranking order important?

Renting a bicycle is an example of participating in the

Describe how companies have used social media and virtual reality experiences to enhance consumer engagement.

Describe the frugal consumer. Be sure to highlight specific traits and contributing factors. What trends have emerged as a result?

_______ refers to the idea that tracking metrics can lead to self-improvement in some way.

_______ is a useful tool for accessing a consumer's hidden desires and preferences.

_______ relies on small electronic tags that are attached to products.

More consumers are starting to consider the environmental implications of their consumption choices and are engaging in _______ consumption.

Describe the empowered consumer. How has consumer empowerment changed the way that companies and consumers communicate?

Historcal Perspective on Consumption

Contemporary Perspectives on Consumption

Consumer Research

Perceptual Process

Learning and Memory

Personality, Self, and Motivation

Attitudes and Behaviors

Decision-Making and Involvement

Patterns of Buyer Behavior

Social Structures and Processes

Culture

Ethics and Social Responsibility

Filters

Exam 13: Whats Trending in Consume Behavior

_______ is the systematic interpretation of large amounts of textual data into meaningful patterns and themes.

_______ utilizes brain-imaging technology to identify changes in blood flow and electrical activity in different parts of the brain.

_______ consumers are careful with their money and alter their behaviors because of monetary considerations.

New technology that is supposed to make our lives easier and more convenient is also making it easier for marketers to

What is the quantified self? Why is this concept important to consumers today? Provide examples.

_______ helps researchers examine brain activity, which helps them draw conclusions about memory, emotions, and decision-making.

When a consumer uses a wireless-enabled device to lock their front door, they are contributing to the

_______ describes the vast collection of wireless-enabled devices that collect data and share that data with one another, with consumers, and with others.

Describe three types of technology that facilitate consumer data collection. Why do marketers collect this information? Outline the pros and cons of data collection. Can consumers stop the collection of their data?

The _______ consumer expects to be heard when he or she has a complaint.

Discuss the trends that have emerged as a response to the needs of frugal consumers.

What is search engine optimization and why is it important to marketing managers? How do marketers know what to insert on their websites so that they will result in the highest rankings? Why is search engine ranking order important?

Renting a bicycle is an example of participating in the

Describe how companies have used social media and virtual reality experiences to enhance consumer engagement.

Describe the frugal consumer. Be sure to highlight specific traits and contributing factors. What trends have emerged as a result?

_______ refers to the idea that tracking metrics can lead to self-improvement in some way.

_______ is a useful tool for accessing a consumer's hidden desires and preferences.

_______ relies on small electronic tags that are attached to products.

More consumers are starting to consider the environmental implications of their consumption choices and are engaging in _______ consumption.

Describe the empowered consumer. How has consumer empowerment changed the way that companies and consumers communicate?

Historcal Perspective on Consumption

Contemporary Perspectives on Consumption

Consumer Research

Perceptual Process

Learning and Memory

Personality, Self, and Motivation

Attitudes and Behaviors

Decision-Making and Involvement

Patterns of Buyer Behavior

Social Structures and Processes

Culture

Ethics and Social Responsibility

Filters